Suchergebnisse

"Mass media are defind as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and recommendation for the research infrastructure are given. As for media production, the establishment of a central media content archive is recommended where content analytic time series of public agencies as well as of individual researchers are collected. Furthermore, the development of a unified content analytical system and the promotion of cross-national comparisons are recommended. As for media consumption, the provision of privately funded data for the scientific community, the promotion of cross-national comparisons and the linkage of programs and audience data are recommended." (author's abstract)

In modern times, Mass Media is one of the most vital sectors in any society or economy. Mass media can be used for various purposes, like `advocacy1 for both business and social concerns. Enrichment and education - traditionally through performances like acting, music, and sports along with reading and Public Service announcements. Another aspect of Mass Media is mainstream media, which implies ability to transmit tacit knowledge,with a bias - political or otherwise, - towards favouring a certain individual outcome or resolution of an event. This view of central media can be contrasted with l

The article reveals basic ideas and mainstream of discussions concerning mass media, shows transformation of mass media functions in a historical retrospective. Some major functions of mass media are analyzed: realization of political dialogue; running of profitable business; influence on social and cultural spheres; spreading political influence on the international level. The author focuses on the increasing complexity of mass media functioning and the growth of the economic component in media corporations' activity.

Claims regarding the power of the mass media in contemporary politics are much more frequent than research actually analysing the influence of mass media on politics. Building upon the notion of issue ownership, this article argues that the capacity of the mass media to influence the respective agendas of political parties is conditioned upon the interests of the political parties. Media attention to an issue generates attention from political parties when the issue is one that political parties have an interest in politicizing in the first place. The argument of the article is supported in a time-series study of mass media influence on the opposition parties' agenda in Denmark over a twenty-year period.

1 Mass media and political economics -- 2 Collective decision-making and market provision of information -- 3 Public good provision, electoral selection and informationacquisition -- 4 Theory and evidence from Norway: Newspaper circulationand local government efficiency -- 5 The geography of local television markets and the allocationof federal funds in the United States -- 6 Concluding remarks -- 7 References