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From a publisher's website: The media is changing because the world is changing. It is not clear whether this dependency is working the other way. The relationship between the changing media and the changing world is devoted to most of the texts that make up the new volume of the year's Wroclaw mediates. At the center of the media are the media of the changing civilizations of the media systems of Europe and America. Authors who are both recognized researchers and newcomers try to answer questions about journalism, media professions, image communication, branding, public relations in multinational inquiries. The value of the texts is primarily an ambitious attempt to keep up with the current problems of media studies, combined with broader reflection on foreign media systems and Polish public discourse. Reading for media people, journalists and students of journalism, cultural scientists, political scientists and sociologists

The nearly universal access to higher education (HE) in developed countries was once praised as a great democratic achievement, and a basis for both economic development and social mobility. After the onset of the 2008 recession, the narratives changed considerably. The most radical critics of HE propose a partial "deschooling" of society by reversing the process of massification. This paper aims to present a critical discourse analysis (CAD) of the "don't go to college" discourse that became popular in Poland and the United States. I trace the differences in the way the decision to go to college is conceptualized in Poland and the U.S to the differences in dominant political ideologies – democratic and egalitarian in the U.S., paternalistic and conservative in Poland. I also show how recent changes in the actual HE systems put those ideologies at odds with the educational realities of both countries. ; Uniwersalizację dostępu do wykształcenia wyższego uznawano za wielkie osiągnięcie krajów demokratycznych, podstawę dla ich rozwoju gospodarczego i społecznej ruchliwości. Ostatnie lata przyniosły jednak znaczą zmianę w treści narracji dotyczących szkół wyższych. Najbardziej radykalne formy krytyki zawierają sugestię, że konieczne jest dokonanie częściowego "odszkolnienia" społeczeństwa przez cofnięcie procesów umasowienia.Celem tego artykułu jest przedstawienie wyników krytycznej analizy dyskursu (KAD) odszkolnienia na podstawie źródeł pochodzących z USA i Polski. Zastosowanie KAD pozwala mi pokazać, jak te, z pozoru podobne, narracje mają u swych podstaw dwie przeciwstawne ideologie polityczne – liberalny indywidualizmu w wypadku USA i konserwatywny paternalizm w Polsce. Wskazuję też, w jaki sposób rzeczywista sytuacja absolwentów szkół wyższych stawia w wątpliwość racjonalność prognoz i planów formułowanych w obu odmianach analizowanego dyskursu.

Literaturverz. S. 264 - [274]

The validity of mediation in the dispute promoted in the mass media as an example of government awareness campaign: You have the right to mediationAlternative dispute resolution (ADR) are becoming increasingly popular. One of the methods of ADR are mediations. They consist in making an attempt to reach a settlement or a mutually satisfactory resolution of a conflict through mediation – a third party, which is neutral towards all parties and subject of the conflict, designed to help work out a compromise. The survey conducted by the Ministry of Justice proved that mediation is not very well known by the Poles. The main reason for the lack of interest in this method of dispute resolution is insufficient knowledge among justice practitioners and the general public. In the absence of sufficient knowledge, lack of social acceptance for the extra-judicial settlement of disputes is also apparent. The Ministry of Justice decided to change this state in the government of PO in late 2011 and 2012, emphasizing the importance of this problem with a national, educational and informational social campaign, which circulated in the mass media and was entitled: You have the right to mediation.

The aim of study was to inverstgate the preffered by young people of personal models and factors influencing them. The study was conducted in 1999 and 2011 on the sample of high school students (third class), using questionnaire "personal patterns". The results show that the choice by young people of personal models occurs in conjunction with the family, school, theachers, peers and the media. Young people from these communities draws behavioral models from the different situations of everyday life, the system of social norms and values. Young people from these communities also draws models of socialization. In particular, the mass media (according to research) is an important and attractive component of the educational environment of youth, presenting different lifestyles and value systems, used by the adolescents.

The discussion about mutual relations between the media and politics in democracy is going on for years. One of the key issues in this debate is the impact of media on political choices and political part icipation of citizens. Last years we are observing signifi cant changes in the ways of presenting content by political actors, especially in the media. New media syst em ecology requires creativity both in political communication creating and analyzing it. One of the interest ing paradigm of this kind of analysis is gamifi cation. Th is article aims is to find out how gamifi cation elements are currently used in the practice of journalism and how the gamified schemes of political broadcast talk have the potential to st rengthen the democratic and civic purposes of journalism. The authors of this art icle are inclined to the idea that convergence between politics and popular culture can have also a positive effect for the implementation of democratic practices and civil society. And gamification creates an interest ing paradigm for underst anding political reality in terms of fun and entert ainment (according to the threat of tabloidization). Observing the dynamics of broadcast journalism it can be seen that even they can be analyzed in terms of gamifi cation mechanisms – the roles adopted by the journalist s and guest s are functional in the logic of the game. Th e prize (viewers' attention) is evident for both groups, and interactions run more oft en in ways that allow them to gain dominance and 'win' the interaction. Th e authors analyze the behavior of journalist s conducting the TV affairs programs through the scheme of roles taken in the game (according to Richard Bart le typology: achievers, explorers, socializers, killers). The test is made using quantitative and qualitative measures. ; TOMASZ Gackowski

In June 2015 the Ministry of Labour and Social Policy announced an amendment to the Labour Code, which is the reaction to the prevalence of employment based on-fixed term contracts in Poland. The scale of this phenomenon is not observed in any other E. U. state. New regulations may result in a decrease in the share of fixed-term employees of the total number of employees to be observed in the last few years. The Ministry intends to replace the limit of the renewals of a job contract concluded with an employee (currently the second renewal of the contract results in the conclusion of a permanent job contract) with another restriction: the total duration of such contracts should not exceed 33 months. The problem of an excessive share of flexible forms of employment has been widely analysed in the literature in recent years. It has become the subject of studies in the area of economy and sociology as well as an issue addressed by labour law experts. The expansion of flexibility has also received criticism from the trade unions, which influenced the mass media discourse - it is enough to mention the popularity of the term 'junk contracts' since 2012. The author attempts to comprehensively analyse the problem of flexible forms of employment, which include such issues as: the reasons for their popularity among employers, the scale of the use of particular forms based on the available statistical data, the construction of protective regulations of domestic labour law in the light of the requirements resulting from the E. U. and the I. L. O. membership, as well as social and economic consequences of the use of flexible forms of employment.

This book aims at revealing the trends of development of the spoken Polish language in Lithuania and drawing attention to the impact of the Russian, Lithuanian and Belarusian languages on contemporary Polish which is currently used in Lithuania. Based on the results of observing the formal and informal use of the Polish language in a public space as well as in private the publication presents a socio-linguistic approach regarding the issues concerning the language culture. The greatest focus falls on the elimination of the most frequent mistakes penetrating the formal speaking. The didactic teaching resource has been developed based on the programme of contemporary advanced Polish and it is designed for students studying humanitarian sciences in Vilnius University and those who are concerned with correctness of the Polish language. The book consists of theoretical and practical parts; the material of the latter is divided into 12 topics. Each topic is finished with self-control tasks which may be used by students for testing their knowledge and skills. The reference list is provided at the very end of the publication. The fact that Polish is primarily used as the spoken language in Lithuania is taken into consideration in the thesis. The Poles use the Polish language in a private environment, they use it for communication with family members (especially with people of older generations). The language is also used in informal situations in a public space, i.e. when communicating with neighbours and acquaintances. In the latter case other languages are used as well. Almost all Poles residing in Lithuania know three languages (Lithuanian, Russian and Polish); "the new Polish intellectuals" (Kurzowa 1992: 131) speak standard Polish at home. The goal of the lectures is to promote the language culture and linguistic self-awareness as it will influence further linguistic changes. The analysis focuses on lexical changes which have been taking place during the last decades in the language of Lithuanian Polish intellectuals. Linguistic processes which are taking place are similar to the development of the standard Polish language (new terms for economic, political, educational and cultural phenomena emerge, new connotations are attributed to the words); nevertheless, specific features of the Polish language used in Lithuania remain and the development itself is slower. The quality of said changes depends on the impact made by Lithuanian and Russian languages, new words corresponding with the Lithuanian realia are created, new borrowings from Lithuanian and Russian appear, dialecticisms are used as well as linguistic elements of social varieties. The interferential lexis is characteristic of many phraseological novelties related to phenomena of the social and economic nature. Many officially used phraseological novelties have a colloquial connotation; the stylistic and expressive evaluation of the contemporary Polish language are thus neutralised, for instance, stylistic and linguistic means, which do not correspond with the standards of the official language, namely colloquial words, abbreviations, dialecticisms and expressive borrowings, may be observed in mass media. Lectures promote the culture of the Polish language, since the knowledge of the standard Polish language would allow understanding the rapidly changing contemporary Polish culture and participating in the dialogue between Poland and Lithuania.