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Cover -- Title -- Copyright -- Dedication -- Contents -- Key ACEJMC Learning Objectives -- Preface -- Features of the Third Edition -- About the Authors -- Acknowledgments -- Section I: Paving the Way to Today's Mass Media -- 1 Introduction to the Mass Media Revolution -- The Style and Approach of Mass Media Revolution -- Media as Storytellers -- Inspiring Debate Through Bias and Controversy -- Experience and Scholarship -- Applying Historical Context to Mass Media -- Studying the Mass Media -- Media Convergence -- Mass Media Defined -- Theoretical Building Blocks of Mass Media -- Passive and Active Media -- Media Framing -- The Humanistic Approach to Communication -- Linking the Medium and the Message -- Audience Trends -- Why Research Audiences? -- Culture and Mass Media: Sharing What We Know -- The Challenge of Cross-Cultural Communication -- The Media's Influence on Religion and Beliefs -- Global Access, Global Threats -- From My Village to the Global Village -- Proximity and Media Space -- Media Hegemony -- Mass Media Convergence in the Digital Age -- Dealing With Information Bombardment -- Media Access Versus Media Overload -- Conclusion: Understanding New Mass Media from a Critical Perspective -- 2 Mass Media: A Brief Historical Narrative -- The Roots of Mass Media Networks -- The Storytellers -- The Scribes -- The Visual Artists -- Arts, Artists and the Renaissance -- The Power and Influence of Media Publishers -- The Birth of Modern Mass Media -- Printing and Politics -- The Newsmakers -- The Rise of Yellow Journalism and Penny Presses -- The First Media War in the United States -- The Photographers -- The Impact of Music and Images on Culture and Society -- The Music-Makers -- The Radio Broadcasters -- The Filmmakers -- The Television Producers -- The Birth of Television Broadcast Systems

The paper provides a professional overview of the development of media technology, as well as the influence of technology on media content and its interpretation. The aim of communication is definitively to connect the source with the receiver. It means to solve the main problem – to overwhelm the obstacle of space and time. Technological goals since the dark ages were aimed at increasing the physical features of man as direct carrier or to replace him by a more efficient one.

Mass media helps administrators and policy makers expand their audience reach, which is crucial considering the fact that face-to-face channels of communication often require abundant human resources to reach masses in rural areas. Agriculture communication is the process of communicating agriculture related information to the stakeholders of agriculture activities. The study reveals that oral communication channel plays a major role in providing information to the rural respondents vis-à-vis mass media channels. Majority of development schemes have reached stakeholders through oral communication than mass media, says the study. It may be inferred that oral communication channels are the major source of information in agricultural communication to the extent of creating awareness about development oriented programmes of the government.

Cover -- Half Title -- Title -- Copyright -- Contents -- Acknowledgements -- INTRODUCTION -- 1. CORE TERMS/CONCEPTS -- The Fine Arts -- The Mass Media and Mass Culture -- 2. ART USES MASS CULTURE -- Courbet, Van Gogh and Popular Imagery -- Pop Art Translates Mass Culture -- American Pop -- Formalism in Pop Art -- The Politics of Pop -- Transubstantiation -- Indirect Influences of the Mass Media -- 3. THE MASS MEDIA USE ART -- Art as Subject-matter -- Image of the Artist in Advertisements -- Art as a Source of Styles and Formal Innovations -- Art as Subject-matter in the Cinema -- Artists as a Pool of Skilled Labour -- 4. MECHANICAL REPRODUCTION AND THE FINE ARTS -- 5. HIGH CULTURE: AFFIRMATIVE OR NEGATIVE? -- 6. CULTURAL PLURALISM AND POST-MODERNISM -- Reporting the Zeitgeist -- The Politics of Pluralism -- 7. ALTERNATIVES -- John Heartfield and Photo-montage -- Community Art/Murals -- Political Art in the Galleries -- 8. ART AND MASS MEDIA IN THE 1980s -- Cross-overs and Mass Avant-gardism -- Simulacra -- Art, Advertising and Billboards -- Appropriationists -- Plagiarists -- Koons, the Master of Kitsch and Business Art -- 9. ARTISTS AND NEW MEDIA TECHNOLOGIES -- Photography -- Photocopiers -- Video -- Computers -- 10. WAR, THE MEDIA AND ART IN THE 1990s -- 11. CONCLUSION -- Notes and References -- Bibliography -- Index.

Purpose: The relevance of work is connected with understanding that the policy turns into the media process. Problematic is an allocation in a huge flow of information of the most priority and significant: consciousness of the recipient is considerably overloaded; the individual does not manage to carry out the analysis of the obtained information, and only gives it a superficial emotional assessment Methodology: The method of comparison is used for the correlation of political media reality with reality. The method of the analysis of empirical data of political activity promotes the establishment of the truth in the registration of media materials. Result: In the article, the levers used in mass media are analyzed, their manipulative potential is defined. Special attention is paid to the fact that virtualization of political reality in mass media leads to the emergence of ideological symbols. The practical importance of research of manipulative capacity of mass media consists of the identification of peculiar features, forms, and methods of impact on the consumer of information content. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of The manipulative capacity of mass media is presented in a comprehensive and complete manner.

The article analyzes lexical items, the augmentatives, that are used in the language of modern mass media; it is defined new lexical items and expansion of the sphere of their functioning in media materials on social and political and other subjects; it is defined the functional and stylistic role of augmentatives in the language of the press and negative assessment in publicistic materials. The descriptive research method and observation method were used as main in studying augmentatives in the language of Ukrainian periodicals of the XXI century. At different stages of the research the method of functional analysis was used to determine the stylistic load of lexical items. It is concluded that in the language of Ukrainian periodicals, the augmentatives are rarely used, unlike diminutives. They most often have a negative assessment function, representing neglect, condemnation, contempt, etc. Sometimes, with the help of augmentatives, they show the size of the object, phenomenon, or a living being that the author writes about. In general, the augmentatives give some expressive coloring to the text.

Facebook played a considerable role during the political uprisings of the so called 'Arab Spring' in 2011. Together with Al-Jazeera, it was one of the few reliable sources of information for protesters at that time. In this paper, we explore the media landscape in Tunisia two years after the uprising. We conducted a qualitative investigation (participant observation and interviewing) with young Tunisians. The paper describes how they use Facebook (FB), newspapers, and TV for gaining information and for exchange. By that time, FB was their primary medium for access to political information. They prefer the variety and diversity of user-generated content, they select information, discuss issues among their friends inside FB and with that, co-create meaning and trust. It seems that both traditional censorship in the national mass media and the revolutionary experience have created a unique media landscape among young Tunisians. Facebook still plays a leading role for many in that landscape, but there remains a 'digital divide'.

Facebook played a considerable role during the political uprisings of the so called 'Arab Spring' in 2011. Together with Al-Jazeera, it was one of the few reliable sources of information for protesters at that time. In this paper, we explore the media landscape in Tunisia two years after the uprising. We conducted a qualitative investigation (participant observation and interviewing) with young Tunisians. The paper describes how they use Facebook (FB), newspapers, and TV for gaining information and for exchange. By that time, FB was their primary medium for access to political information. They prefer the variety and diversity of user-generated content, they select information, discuss issues among their friends inside FB and with that, co-create meaning and trust. It seems that both traditional censorship in the national mass media and the revolutionary experience have created a unique media landscape among young Tunisians. Facebook still plays a leading role for many in that landscape, but there remains a 'digital divide'.