Repository: UPN (Universitas Pembangunan Nasional) Veteran Yogyakarta: Portal Journals
The development of democracy in this country raises the possibility of political practitionersto campaign openly. Mass media as part of a political communication channel has alwaysbeen an important target for political socialization. However, in practice, the mass mediaalways ignore the ethical aspects of political communication process, so it tends to go far andwithout control. This research aims to uncover the facts on the reality associated with patternsof behavior of politicians and success team in political communication using the mass media. Ifthe political communication process is not accompanied with ethics, then society as media consumerswill become victims. This research used qualitative method with descriptive approach,so as to reveal the true reality. This study reveals the existence of unethical behavior committedby the politicians, who on a particular side and then actually do the cooperation with the massmedia. Mass media in their profession must adhere to the Code of Journalistic Ethics, but in factbecome more flexible when faced with the political realities. These findings further clarify thatthe lack of knowledge about ethics in political communication, for the politician and his team,make a problem in conveying political messages in the mass media.