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The article discusses the image of Poland, the Poles, and Russia-Poland relations, presented by the Russian mass media in recent years. To analyze this image, the authors reviewed a number of publications that appeared in Russian publications in 2014–2018. At the same time, it was necessary to recall the historical causes of the Russian-Polish contradictions, from the early Middle Ages to the 20th century. The authors assess the relevance of the historical heritage for the modern politics of the two countries and make an attempt to determine the influence of the image of Poland created in the Russian media on the everyday consciousness of the Russian students. For this, a survey of first-year students of the St. Petersburg State Technological Institute was conducted. The survey results and comments are provided in this article.

The nearly universal access to higher education (HE) in developed countries was once praised as a great democratic achievement, and a basis for both economic development and social mobility. After the onset of the 2008 recession, the narratives changed considerably. The most radical critics of HE propose a partial "deschooling" of society by reversing the process of massification. This paper aims to present a critical discourse analysis (CAD) of the "don't go to college" discourse that became popular in Poland and the United States. I trace the differences in the way the decision to go to college is conceptualized in Poland and the U.S to the differences in dominant political ideologies – democratic and egalitarian in the U.S., paternalistic and conservative in Poland. I also show how recent changes in the actual HE systems put those ideologies at odds with the educational realities of both countries. ; Uniwersalizację dostępu do wykształcenia wyższego uznawano za wielkie osiągnięcie krajów demokratycznych, podstawę dla ich rozwoju gospodarczego i społecznej ruchliwości. Ostatnie lata przyniosły jednak znaczą zmianę w treści narracji dotyczących szkół wyższych. Najbardziej radykalne formy krytyki zawierają sugestię, że konieczne jest dokonanie częściowego "odszkolnienia" społeczeństwa przez cofnięcie procesów umasowienia.Celem tego artykułu jest przedstawienie wyników krytycznej analizy dyskursu (KAD) odszkolnienia na podstawie źródeł pochodzących z USA i Polski. Zastosowanie KAD pozwala mi pokazać, jak te, z pozoru podobne, narracje mają u swych podstaw dwie przeciwstawne ideologie polityczne – liberalny indywidualizmu w wypadku USA i konserwatywny paternalizm w Polsce. Wskazuję też, w jaki sposób rzeczywista sytuacja absolwentów szkół wyższych stawia w wątpliwość racjonalność prognoz i planów formułowanych w obu odmianach analizowanego dyskursu.

The mass media play a crucial role in modern societies. Media allows reaching with information's about current events to the broad masses of recipients, they interpret it and construct their meanings, they create a community of values, organize entertainment in leisure time and mediate in mobilizing social movements. Mass communication is also related to conduct of public debate and developing public opinion awareness about social problems. The aim of this article is to bring closer look on the results of empirical analysis of selected messages perceived by older people in the press, radio and television that are related to their image, problems and interests. Work outlines the expectations of senior citizens towards activities of mass media on local and national level.

The validity of mediation in the dispute promoted in the mass media as an example of government awareness campaign: You have the right to mediationAlternative dispute resolution (ADR) are becoming increasingly popular. One of the methods of ADR are mediations. They consist in making an attempt to reach a settlement or a mutually satisfactory resolution of a conflict through mediation – a third party, which is neutral towards all parties and subject of the conflict, designed to help work out a compromise. The survey conducted by the Ministry of Justice proved that mediation is not very well known by the Poles. The main reason for the lack of interest in this method of dispute resolution is insufficient knowledge among justice practitioners and the general public. In the absence of sufficient knowledge, lack of social acceptance for the extra-judicial settlement of disputes is also apparent. The Ministry of Justice decided to change this state in the government of PO in late 2011 and 2012, emphasizing the importance of this problem with a national, educational and informational social campaign, which circulated in the mass media and was entitled: You have the right to mediation.

The article describes the issue of disinformation in the mass media and the impact of disinformation on society, with particular emphasis on the legal and forensic aspect of this concept. The first part of the article contains information about the very concept of disinfor-mation, namely the first use of this word, its meanings and use. In the next part of the article, there are considerations strictly related to the issue of disinformation in the media in the legal and forensic aspect, together with the reference to relevant examples illustrating a given phe-nomenon and showing the impact on society. In a world where the mass media and public opinion play a very important role, disinformation has a huge driving force also in the legal and forensic sphere, as indicated in the article below.

Computer games (video games) are becoming increasingly popular way to relax, or even to maintain social relationships with other people. However, they are not just only entertainment. Treated as a mass media become a source of income, knowledge and social problems, which may distort the reality presented in them. It may also become the basis for manipulation and propaganda, to serve the struggle for cultural dominance, and indicate social problems.

The aim of study was to inverstgate the preffered by young people of personal models and factors influencing them. The study was conducted in 1999 and 2011 on the sample of high school students (third class), using questionnaire "personal patterns". The results show that the choice by young people of personal models occurs in conjunction with the family, school, theachers, peers and the media. Young people from these communities draws behavioral models from the different situations of everyday life, the system of social norms and values. Young people from these communities also draws models of socialization. In particular, the mass media (according to research) is an important and attractive component of the educational environment of youth, presenting different lifestyles and value systems, used by the adolescents.

Growth in popularity of computer (video) games is a noticeable change in recent years. Electronic entertainment increasingly engages the wider society and reaches to new audiences by offering them satisfy of wide variety of needs and aspirations. As a mass media games not only provide entertainment, but they are also an important source of income, knowledge and social problems. Article aims to bring closer look on the common areas of games and comics. On the one hand designers and artists working on games are often inspired by comic books, as well as they create their licensed adaptations and separate "interactive issues". On the other hand more and more often we can see comics based on popular games. Study present the areas of agreement, cooperation or dependence like: technologies used to create games and comic books, use of comic books to comment events in the gaming industry and organization of exhibitions or events popularizing the works from both fields.

The article focuses on the national dimensions of the EU communication policy in Sweden, Finland and Denmark. The cornerstone of the EU communication policy is the dialogue with citizens about the policies and the future of the EU. It is based on openness, transparency and accountability which greatly contribute to building citizens' trust in the authorities' activity. EU communication policy is realized through e-governance, language policy and the policy in the sphere of mass media. The aim of the article is to analyze the experience and best practices of top 3 EU countries (Sweden, Finland and Denmark) in terms of the assessment of national policies in the field of ICT and digital skills of citizens in the sphere of communication policy. The hypothesis is that these states being the leaders as to citizens' digital literacy have introduced efficient channels of involving citizens in the decision making process.

The article focuses on the national dimensions of the EU communication policy in Sweden, Finland and Denmark. The cornerstone of the EU communication policy is the dialogue with citizens about the policies and the future of the EU. It is based on openness, transparency and accountability which greatly contribute to building citizens' trust in the authorities' activity. EU communication policy is realized through e-governance, language policy and the policy in the sphere of mass media. The aim of the article is to analyze the experience and best practices of top 3 EU countries (Sweden, Finland and Denmark) in terms of the assessment of national policies in the field of ICT and digital skills of citizens in the sphere of communication policy. The hypothesis is that these states being the leaders as to citizens' digital literacy have introduced efficient channels of involving citizens in the decision making process.

The aim of this paper is to make an overarching evaluation by looking at historical policy of the Party of Democratic Action (Stranka demokratske akcije, SDA) in Bosnia and Herzegowina at the turn of the 20th and 21st century and trying to (analytically) examine the main directions of this policy. Therefore paper will try to focus on the major historical figures and trying to analytically to indicate the reasons of the revival the Ottoman traditions in the public life of Bosnia and Herzegovina. Considering this issue I wonder what events and historical figures were promoted and which were censored by Bosnian politicians. What role in Bosnian historical politics was played by Srebrenica and the leader of Bosnian Muslims, Alija Izetbegović. The results of these studies indicate that it was primarily the conflict in Yugoslavia that contributed to the revival of Ottoman traditions among Bosnian Muslims. Only after the war did the historical policy gain institutional support and help the ruling party mobilize the electorate. Since then, the pillar of historical policy has become the martyrdom of the nation, the Ottoman past as well as the cult of the leader of Bosnian Muslims, Alija Izetbegović. Also, the authorities aimed to convince the inhabitants of Bosnia that in their lives the period of communist Yugoslavia brought many negative consequences. This pejorative image was supported in the mass media and education.

The discussion about mutual relations between the media and politics in democracy is going on for years. One of the key issues in this debate is the impact of media on political choices and political part icipation of citizens. Last years we are observing signifi cant changes in the ways of presenting content by political actors, especially in the media. New media syst em ecology requires creativity both in political communication creating and analyzing it. One of the interest ing paradigm of this kind of analysis is gamifi cation. Th is article aims is to find out how gamifi cation elements are currently used in the practice of journalism and how the gamified schemes of political broadcast talk have the potential to st rengthen the democratic and civic purposes of journalism. The authors of this art icle are inclined to the idea that convergence between politics and popular culture can have also a positive effect for the implementation of democratic practices and civil society. And gamification creates an interest ing paradigm for underst anding political reality in terms of fun and entert ainment (according to the threat of tabloidization). Observing the dynamics of broadcast journalism it can be seen that even they can be analyzed in terms of gamifi cation mechanisms – the roles adopted by the journalist s and guest s are functional in the logic of the game. Th e prize (viewers' attention) is evident for both groups, and interactions run more oft en in ways that allow them to gain dominance and 'win' the interaction. Th e authors analyze the behavior of journalist s conducting the TV affairs programs through the scheme of roles taken in the game (according to Richard Bart le typology: achievers, explorers, socializers, killers). The test is made using quantitative and qualitative measures. ; TOMASZ Gackowski

The primary objective of this article is to pay attention to the dominant nature of the paradigm of heteronormativity which makes it impossible for the internally diversified population of the United States to develop and manifest sexual identities that are not consistent with the images of a man and a woman established already in the colonial period. In spite of the development of societies based on the principles of democracy and broadly understood tolerance, there are still some individuals who are socially and culturally marginalized in the sanctioned pubic order, and the very idea of heteronormativity invariably determines desirable patterns of conduct. The necessity to revise the time-honored standards regulating the sexual and romantic lives of both individuals and groups is highlighted by the analysis of stereotypes concerning the members of the Hispanic minority in the United States of America. It is shown that the practices employed in everyday life which are repeated in literature, movies and mass media contribute to perpetuating the existent divisions leading to further conflicts. The problem of relations occurring between Eurocentric and religious values, on the one hand, and the plurality of forms of masculinity and femininity, on the other, is juxtaposed here with one more issue, i.e. racial relations, which have been repeatedly used to justify acts of discrimination and maintain the policy of hegemony. What is more, the article indicates that the change of the existing policy can be effected by the change of factors accompanying the process of upbringing which could function as the corrective measures leading to the acknowledgement of potential "otherness" of fellow citizens.

The primary objective of this article is to pay attention to the dominant nature of the paradigm of heteronormativity which makes it impossible for the internally diversified population of the United States to develop and manifest sexual identities that are not consistent with the images of a man and a woman established already in the colonial period. In spite of the development of societies based on the principles of democracy and broadly understood tolerance, there are still some individuals who are socially and culturally marginalized in the sanctioned pubic order, and the very idea of heteronormativity invariably determines desirable patterns of conduct. The necessity to revise the time-honored standards regulating the sexual and romantic lives of both individuals and groups is highlighted by the analysis of stereotypes concerning the members of the Hispanic minority in the United States of America. It is shown that the practices employed in everyday life which are repeated in literature, movies and mass media contribute to perpetuating the existent divisions leading to further conflicts. The problem of relations occurring between Eurocentric and religious values, on the one hand, and the plurality of forms of masculinity and femininity, on the other, is juxtaposed here with one more issue, i.e. racial relations, which have been repeatedly used to justify acts of discrimination and maintain the policy of hegemony. What is more, the article indicates that the change of the existing policy can be effected by the change of factors accompanying the process of upbringing which could function as the corrective measures leading to the acknowledgement of potential "otherness" of fellow citizens.

In June 2015 the Ministry of Labour and Social Policy announced an amendment to the Labour Code, which is the reaction to the prevalence of employment based on-fixed term contracts in Poland. The scale of this phenomenon is not observed in any other E. U. state. New regulations may result in a decrease in the share of fixed-term employees of the total number of employees to be observed in the last few years. The Ministry intends to replace the limit of the renewals of a job contract concluded with an employee (currently the second renewal of the contract results in the conclusion of a permanent job contract) with another restriction: the total duration of such contracts should not exceed 33 months. The problem of an excessive share of flexible forms of employment has been widely analysed in the literature in recent years. It has become the subject of studies in the area of economy and sociology as well as an issue addressed by labour law experts. The expansion of flexibility has also received criticism from the trade unions, which influenced the mass media discourse - it is enough to mention the popularity of the term 'junk contracts' since 2012. The author attempts to comprehensively analyse the problem of flexible forms of employment, which include such issues as: the reasons for their popularity among employers, the scale of the use of particular forms based on the available statistical data, the construction of protective regulations of domestic labour law in the light of the requirements resulting from the E. U. and the I. L. O. membership, as well as social and economic consequences of the use of flexible forms of employment.