Suchergebnisse

The author provides a comparative analysis of the German media publications on the regional elections in 2012 and municipal elections of 2010 in Russia. Basing on the study material general conclusions are made on the development of electoral democracy in Russia from the German media point of view.

The author of this article makes review and compares some articles from the most influent and popular German newspapers, concerning the last local elections in Russia. This event is presented from the point of view of different political trends and their attitude to elective democracy in Russia.

The problems of promotion of family values in the Russian mass media were analyzed in the article. Popularization of family values through the media should contribute to strengthening the family institution and become an effective tool in the fight against the demographic crisis. The results of the content analysis confirms that the media neglect of family problems. In this situation, promotion of family values among young people is ineffective.

This article is devoted to the practical and theoretical aspects of product placement application within modern Internet mass media. Relevance of the research is proven by the fact that today this marketing tool is not regulated by the advertising legislation in the Russian Federation and officially, it is not considered to be advertising, being at the same time a demanded method of goods and services promotion. Due to the lack of legislative regulation, there is no theoretical judgment of product placement application in the online sphere. The article provides the analysis of benefits and shortcomings of promotional materials implementation through the declared technology in Internet mass media. Further prospects of industry development are demonstrated, and up-to-date statistical data on the size of interactive advertising market in the Russian Federation are provided.

В данной статье рассматриваются политические неологизмы английского языка в массмедийном дискурсе.

Mass-media discourse is a "mirror" of sorts, which reflects general opinions and allows for understanding society's mindset concerning migration issues. This article is devoted to analyzing the images created by Spanish mass-media regarding Latin American immigrants residing in Spain. Such a vision ultimately led to the emergence of an enduring perception of said immigrants by Spanish society from two main points of view – fear and pity. Columbians and Ecuadorians served as the prototypes for all Latin Americans who illegally entered Spain. The author reveals the reasons for the "divide" in Spanish mass-media's perception of Columbia and Columbians, who became synonymous with danger, as well as Ecuador and Ecuadorian immigrants, who are primarily associated with Испанские СМИ о латиноамериканских мигрантах: между страхом и жалостью 110 № 4, Том 10, 2019 compassion and pity. This article examines the main stages of Latin American migration to Spain at the end of the 20th century and at the beginning of the 21st century, which were primarily comprised in succession by immigrants from Columbia, Argentina, Venezuela and Cuba. The author characterizes the most numerous of Spain's Latin American Diasporas. It is revealed that immigration is a collectively constructed social phenomenon. In turn the host society attributes certain characteristics to visitors ("others") which they in fact do not possess. Such artificially assigned qualities are the result of a so-called "symbolic structure", attributed to each "imaginary migrant". Latin American migration to Spain is a result of a multitude of factors lying on various levels. However, it is very uncommon for the news to carefully examine the regional and global aspects of this process. This article reveals the specific image of Latin American migrants which developed in Spain towards the beginning of the 21st century. The author attempts to define the hidden ideology supporting the vast majority of those negative Latin American migrant stereotypes broadcast by national mass-media.

Статья посвящена современной тенденции активного использования английских заимствований в языке немецких СМИ. На примере заголовков немецких онлайн-СМИ рассматриваются различные виды англицизмов, их функции в современной прессе, а также особенности и основные способы их перевода на русский язык.
This article focuses on the modern tendency of using English borrowings in German mass media. The article deals with different types of anglicisms, their functions in the modern press, as well as the main ways of their translation into Russian by the example of headlines in German online-mass media.

The article discusses the image of Poland, the Poles, and Russia-Poland relations, presented by the Russian mass media in recent years. To analyze this image, the authors reviewed a number of publications that appeared in Russian publications in 2014–2018. At the same time, it was necessary to recall the historical causes of the Russian-Polish contradictions, from the early Middle Ages to the 20th century. The authors assess the relevance of the historical heritage for the modern politics of the two countries and make an attempt to determine the influence of the image of Poland created in the Russian media on the everyday consciousness of the Russian students. For this, a survey of first-year students of the St. Petersburg State Technological Institute was conducted. The survey results and comments are provided in this article.

В данной статье рассматриваются функции влияния средств массовой информации на политическую жизнь Российской Федерации, аспекты которых, как полагает автор, содействуют формированию политической культуры современной России. Так же он отмечает, что СМИ, как и другие сферы общественной жизни, находятся на стыке своего развития и становления демократической гласности и независимости от властных государственных структур. Суть заключается в том, что построение правового государства и формирование политической культуры зависят как от власти, так и от самого общества, находящихся под влиянием СМИ, которое имеет своей миссией расширение политической культуры и духовного роста.