Suchergebnisse

Franco Ferrarotti's book, The End of Conversation: The Impact of Mass Media on Modern Society (see IRPS No. 38/87c00823), is contrasted briefly with works by David L. Altheide, Robert P. Snow, Joshua Meyrowitz, & others (eg, Altheide's Media Power [see IRPS No. 30/85c00539]), who agree that the major effect of the mass media on our lives is not their content per se, but rather, their logic, styles, & formats, which influence other domains of everyday life. Ferrarotti argues that the impact of the logic & form of the mass media has changed the spatial-temporal logic that underscored earlier communication patterns -- eg, those involved with conversation -- & the future of Western civilization is in jeopardy because of it. His critiques of TV & other visual media stress, ironically, that it is the sound of these media that has influenced our "ear" & that cultures are now more attuned to how things sound. It is concluded that social interaction & social order are joined through communication forms as product & producer of everyday life. AA

Theoretical foundations. Mass Communication Theory and Research: Concepts and Models / by Bradley S. Greenberg and Michael B. Salwen -- Thinking About Theory / by Steven Chaffee -- Violence and Sex in the Media / by Jennings Bryant and R. Glenn Cummins -- Cultivation Analysis: Research and Analysis / by Nancy Signorielli and Michael B. Morgan -- Uses and Gratifications / by Zizi Papacharissi -- The Agenda-Setting Role of the News Media / by Sebastian Valenzuela and Maxwell McCombs -- Building Public Affairs Theory / by Elizabeth L. Toth -- Political Marketing: Theory, Research and Applications / by Bruce 1. Newman and Richard M. Perloff -- Social Science Theories of Traditional and Internet Advertising / by Shelly Rodgers, Esther Thorson, and Yun Jin --

"Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States.Focuses on past and current mass media representations of social groups; Provides an overview of key theories that have guided research in mass media representations and stereotyping; Discusses the impact new media has on representation and how technology is giving a new voice to various social groups; Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals; Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students; Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi "--

TRADITIONALLY, POLITICAL COMMUNICATION HAS BEEN DIVIDED INTO TWO COMPONENT AREAS OF RESEARCH, THE PRODUCTION OF CAMPAIGN MESSAGES, AND THE IMPACT OF THIS MESSAGES ON VOTERS' PREDISPOSITIONS AND ACTIONS. IN THE BROAD SUBFIELDS AUTHORS SUMMARIZE AND SYNTHESIZE STUDIES REPRESENTING THESE SUBFIELDS. BECAUSE THE PRODUCTIONS OF CAMPAIGN INFORMATION IS A CRITICAL DETERMINANT OF THE RANGE OF VOTER RESPONSES, AND BECAUSE VOTER RESPONSE ITSELF IS A CRUCIAL DETITICAL COMMUNICATION RESEARCH MUST CONVERGE FOR THE FIELD TO ADVANCE. POL