Jan Jirák, Barbara Köpplová: Média a společnost: Stručný úvod do studia médií a mediální komunikace
In: Sociologický časopis / Czech Sociological Review, Band 41, Heft 1, S. 160-162
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In: Sociologický časopis / Czech Sociological Review, Band 41, Heft 1, S. 160-162
In: Politologicky Casopis, Band 20, Heft 4, S. 507-525
Political communication has been undergoing a profound transformation in recent years following the appearance and rapid spread of new media. The use of new media, such as social networking sites and other internet platforms, is increasingly being exploited by all types of political actors, but particularly by those involved in electoral campaigns. Attempting to explore the presence of these trends in the Czech Republic, this paper focuses on the Senate and Regional Council electoral campaigns that took place in October 2012 in the Czech Republic, with the primary aim of comparing the differences in new media usage between candidates. A comprehensive analysis was based on a dataset obtained by monitoring the use of various types of new media by candidates, namely traditional websites, blogs, and the online social networking sites Facebook, Twitter, and YouTube. The results show that younger candidates in regional elections engage in online campaigning more intensely than older candidates. The findings also demonstrate that Senate candidates use new media more extensively than candidates for the Regional Council. The most commonly used new media in both types of elections were traditional websites and the online social networking site Facebook. Regarding the candidates' political affiliations, the analyses came to the conclusion that the usage of new media was generally similar for all major parties with one exception. The candidates from the Communist Party of Bohemia and Moravia used new media very sporadically and, moreover, most of them used no new media platforms at all in either type of election campaign. Adapted from the source document.
On the basis of the analysis of news content from 2008 to 2012, we describe in this article the tendencies of Czech media in dealing with foreign policy topics, using a combination of quantitative content analysis and qualitative case studies of selected foreign policy events. Both quantitative and qualitative analyses demonstrate that the coverage of political events in the media is highly personalised and viewed through the prism of the personal or political interests of Czech political elites and the conflicts between them. As concerns the diversity of the actors presented and topics covered, the Czech media produce a considerably restricted and more or less uniform stream of news commented upon by a relatively limited spectrum of actors, mainly Czech politicians. For non-political, non-governmental, and international actors, access to the debate is considerably limited. The print media tends to present major political events as power-based conflicts between individuals or groups, rather than as negotiations about public affairs supported by substantive arguments. In effect, Habermas's classical vision of the role of mass media in democracy, which is to promote rational discussion as a desirable form of public debate, is replaced with persuasion through emotional appeal, which has been widely criticised. At the same time, however, some theoretical traditions see it more positively as a less restrictive form of public discourse. ; On the basis of the analysis of news content from 2008 to 2012, we describe in this article the tendencies of Czech media in dealing with foreign policy topics, using a combination of quantitative content analysis and qualitative case studies of selected foreign policy events. Both quantitative and qualitative analyses demonstrate that the coverage of political events in the media is highly personalised and viewed through the prism of the personal or political interests of Czech political elites and the conflicts between them. As concerns the diversity of the actors presented and ...
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