Suchergebnisse
Filter
Pengaruh Penggunaan Media Sosial terhadap Kinerja Pemasaran selama Pandemi Covid-19 dengan Mediasi Kemampuan Inovasi dan Kemampuan Branding (Studi pada Pelaku UMKM yang Menggunakan Media Sosial)
The Covid-19 virus that spreads globally has an impact on economic growth in Indonesia. Several business sectors have experienced a decline in performance due to the government's restrictions on outdoor activities to prevent the spread of this virus. For this reason, SMEs must be able to adjust their marketing channels from offline to online to optimize marketing performance during the Covid-19 pandemic. One of the online marketing tools is social media. This study investigates the use of social media on marketing performance with innovation capability and branding capability as mediating variables. This study uses 200 samples of respondents who are the owners of SMEs that collected through an online questionnaire. We use the Partial Least Square (PLS) method to test the hypothesis. The results of this study indicate that social media has a significant effect on innovation capability and branding capability and helps SMEs improve their marketing performance. This research also proves that innovation capability and branding capability successfully mediate the influence of the relationship between social media use on marketing performance.
BASE
MODEL MANAJEMEN KOMUNIKASI FRONT OFFICE E-GOVERNMENT SEBAGAI MEDIA PELAYANAN PUBLIK (STUDI PADA SITUS PEMERINTAH DAERAH KOTA/KABUPATEN DI YOGYAKARTA)
On the challenges of development for democratization and transparency in the frame- work of regional autonomy, local governments now compete to build a race-e-government in- frastructure. In factual, the main obstacles of the implementation of e-government is on the governance or management structure of the management and Quantity and quality of human resources at government agencies that are very limited. The object of the selected study site is the city of Yogyakarta, Sleman regency government sites and the Government of Bantul district. The formulation of the problem is taken "How Communication Model Management Front Of- fice E-Government as a Public Service Media Site on the regional government of Yogyakarta, Sleman District Government Sites Site and the Government of Bantul Regency? " Research method used is descriptive research to guide the inductive eksploratori to the results of research that the technical provisions of the respective websites of local governments to become the object of research in managing the front office has to follow some standard that is required in the development of the web as a medium for communication and information. Up toditas informa- tion, especially news on the navigation was done routinely. But still there is a delay of up toditas websites is a sign that there is imbalance between the management of websites each local gov- ernment. Number of links the information of each local government websites have been suffi- cient, meaning that many categories of information provided. The fundamental problem lies in the fact that the government does not provide e-mail links for the user community, if there is acceptance of the feedback is to the manager or administratur websites and not on the officials concerned.
BASE
Strategi Pemasaran Media Digital dalam Meningkatkan Diseminasi Data di Badan Pusat Statistik ; Digital Media Marketing Strategy to Improve Data Dissemination at the Statistics Indonesia
Strategi pemasaran yang diterapkan organisasi non profit atau lembaga pemerintah tidak jauh berbeda dengan strategi pemasaran pada perusahaan swasta, karena keduanya sama-sama memiliki produk atau jasa yang perlu dipasarkan untuk kepentingan konsumen. Salah satu lembaga pemerintah yang membutuhkan strategi pemasaran adalah Badan Pusat Statistik (BPS) untuk memenuhi kebutuhan pengguna data dan meningkatkan dissemination produk BPS. Perkembangan TIK yang sejalan dengan pengguna internet di Indonesia menjadi peluang promosi. Penelitian ini bertujuan mengetahui bagaimana strategi pemasaran media digital BPS untuk meningkatkan dissemination produk data statistik. Metode menggunakan deskriptif kualitatif dengan pendekatan studi kasus. Untuk pengumpulan data dilakukan yaitu dengan studi literatur dan observasi di lingkungan BPS Pusat, Jakarta Pusat, khususnya di Direktorat Dissemination Statistik dalam kurun waktu Januari - September 2021. Hasil penelitian strategi pemasaran digital yang digunakan BPS dalam meningkatkan dissemination produk data statistik adalah (1) melalui website pelayanan statistik terpadu, (2) menerbitkan publikasi buku softcopy, (3) penggunaan QR code, (4) meluncurkan aplikasi Allstats, (5) infografis, (6) meluncurkan Pojok Statistik Virtual. Hasil penjualan buku cetak menurun karena tergantikan dengan kemudahan mendapatkan data secara online. ; The marketing strategy applied by non-profit organizations or government agencies is not much different from the marketing strategy of private companies, because both have products or services that need to be marketed for the benefit of consumers. One of the government institutions that requires a marketing strategy is the Central Statistics Agency (BPS) to meet the needs of data users and increase the dissemination of BPS products. The development of ICT in line with internet users in Indonesia is a promotional opportunity. This study aims to find out how the BPS digital media marketing strategy is to increase the dissemination of statistical data products. The method uses descriptive qualitative with a case study approach. Data collection is carried out by means of literature studies and observations in Central BPS, Central Jakarta, especially in the Directorate of Statistical Dissemination in the period January - September 2021. The results of research on digital marketing strategies used by BPS in increasing the dissemination of statistical data products are (1) through integrated statistics service website, (2) publishing softcopy books, (3) using QR codes, (4) launching the Allstats application, (5) infographics, (6) launching the Virtual Statistical Corner. The sales of printed books have decreased because they have been replaced by the ease of getting data online.
BASE
MODEL MANAJEMEN KOMUNIKASI DAN ADMINISTRASI BACK OFFICE E-GOVERNMENT SEBAGAI MEDIA PELAYANAN PUBLIK
On the challenges of development for democratization and transparency in the frame- work of regional autonomy, local governments now compete to build a race-e-government infrastructure. In factual, the main obstacles of the implementation of e-government is on the governance or management structure of the management and quantity and quality of human resources at government agencies that are very limited. The object of the selected study site is The City of Yogyakarta and The Sleman regency government. The formulation of the problem is taken "How E-Government Communication and Adminitrations Management Back Office Models as a Public Service Studies on the regional government of Yogyakarta and Sleman District Government Sites? " Research method used was descriptive research to guide the inductive eksploratory to the results of research that the technical provisions of the respective websites of local governments to become the object of research in managing the front office has to follow some standard that is required in the development of the web as a medium for communication and information. Information uptodating, especially news on the navigation was done routinely. But still there is a delay of uptodating websites is a sign that there is imbalance between the management of websites each local government. Number of links the information of each local government websites have been sufficient, meaning that many categories of information provided. The fundamental problem lies in the fact that the government does not provide e-mail links for the user community, if there is acceptance of the feedback is to the manager or administrator websites and not on the officials concerned.
BASE
Halal Tourism Marketing in the Disruption Era: A Case Study of Penyengat Island in Riau Islands Province ; Pemasaran Pariwisata Halal pada Era Disrupsi: Studi Kasus Pulau Penyengat di Provinsi Kepulauan Riau
The disruption era creates great opportunities for halal tourism development by using technology to market halal tourism products. As a pilot project for the halal tourism development, Penyengat Island in Riau Island Province faces the challenges in building its image as a leading halal tourism destination. This study aims to analyze the halal tourism marketing, in this case, digital marketing, on Penyengat Island in the disruption era. This research used descriptive qualitative methods through a literature study with data sources derived from related journal articles and other literature. The efforts of halal tourism marketing for Penyengat Island are not implemented digitally. To market tourism of Penyengat Island, the local government and stakeholders use mass media advertising, billboards, annual festivals, and digital channels such as social media, online booking sites, and e-book guides at halaltrip.com. Yet, the media does not inform tourism events or indicate Penyengat Island as a halal tourism destination. It proves that inadequate information about the concept of halal tourism and/or other available information on halal tourism travel guides for Muslim tourists on the digital platforms used. The efforts to promote Penyengat Island as halal tourism using digital channels are the relevant interesting contents in digital marketing channels, the availability of information on the need for halal services, and innovation on tourism attractions. ; Era disrupsi menciptakan peluang besar untuk pengembangan pariwisata halal dengan pemanfaatan teknologi dalam pemasaran produk wisata. Sebagai pilot project pengembangan pariwisata halal di Provinsi Kepulauan Riau, Pulau Penyengat menghadapi tantangan era disrupsi dalam membangun citra sebagai destinasi pariwisata halal unggulan. Penelitian ini bertujuan menganalisis pemasaran pariwisata halal di Pulau Penyengat pada era disrupsi, terutama dari aspek pemasaran digital. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif melalui studi pustaka dengan sumber data berasal dari artikel jurnal dan data literatur lainnya. Upaya pemasaran pariwisata halal di Pulau Penyengat secara digital belum dilakukan dengan maksimal. Pemasaran pariwisata cenderung menggunakan iklan media massa, baliho, dan festival tahunan. Saluran digital yang digunakan untuk mempromosikan pariwisata Pulau Penyengat terdiri dari media sosial, online booking site dan panduan e-book di halaltrip.com. Namun, penggunaannya masih terbatas pada informasi mengenai kegiatan pariwisata, dan belum memperkenalkan pariwisata halal secara riil. Hal ini terbukti belum optimalnya informasi mengenai konsep pariwisata halal dan belum tersedianya informasi tentang panduan perjalanan pariwisata halal bagi wisatawan Muslim di platform digital yang digunakan. Saran dalam upaya mempromosikan pariwisata halal Pulau Penyengat melalui saluran digital adalah pemilihan konten yang menarik di saluran pemasaran digital, ketersediaan informasi kebutuhan layanan halal, dan inovasi terhadap atraksi daya tarik wisata.
BASE
Implementasi Good Governance dalam Pengelolaan Anggaran Pendapatan dan Belanja Desa (Studi Kasus: Desa Bantan Sari dan Desa Deluk Kabupaten Bengkalis)
The purpose of this study was to determine the implementation of good governance, especially the principles of transparency, accountability and participation in the management of the Village Budget (APB Desa) for the 2019 fiscal year in Bantan Sari and Deluk based on Bengkalis Regent Regulation Number 53 of 2018 and its obstacles. The data used are primary data and secondary data. The research method used is descriptive qualitative analysis. This type of research is qualitative research. The results of this study indicate that Bantan Sari Government in managing APB Desa has not fully implemented good governance, especially the principle of transparency at the planning step and the reporting and accountability step. This is evidenced in both steps of the absence of information regarding APB Desa and reports on the implementation of APB Desa to the community through information media such as banners, announcement boards, billboards, official websites and so on. Meanwhile, the Deluk Government in managing the Village APB has not fully implemented good governance, especially the participatory principle, in which the community's ability to be involved in the decision-making process in the management of APB Desa is only 40%. The obstacles faced by the Bantan Sari Government in managing APB Desa was the slow process of disbursing APB Desa, inconsistent regulations and a lack of coordination between the BPD and the Government. While the obstacles faced by the Deluk Government in managing APB Desa was the changes in the price of goods every time they carry out an activity program, changes in weather, limitations in the budget and the delay in ratifying the budget ceiling. Keywords: Good Governance, Transparency, Accountability, Participation, APB Desa.
BASE
Komunikasi Politik DPRD Dalam Meningkatkan Peran Legislasi di Kota Bandung
DPRD merupakan lembaga legislatif yang sangat penting dalam sistem demokrasi sebagai jembatan antara masyarakat dengan eksekutif. Untuk menjalankan fungsinya, komuikasi politik menjadi strategi yang dilakukan untuk meningkatkan fungsi legislatif lembaga tersebut. Penelitian ini mengkaji tiga pokok persoalan dalam indentifikasi masalah, antara lain; (1) perencanaan komunikasi politik, (2) pesan komunikasi politik, dan (3) media komunikasi politik DPRD Kota Bandung dalam meningkatkan peran legislatif di Kota Bandung. Dengan menggunakan studi kasus, data penelitian dikumpulkan dari berbagai sumber yang variatif. Perencanaan komunikasi politik DPRD Kota Bandung dilakukan berdasarkan pesan-pesan yang disaring dari berbagai sumber seperti kegiatan reses, informasi media massa, dan rutinitas rapat dewan. Pesan yang disampaikan dalam komunikasi politik dijalankan berdasarkan perencanaan yang telah dibuat, namun sebagian besar pesan dijalankan berdasarkan mekanisme kerja yang baku. Sementara itu media yang digunakan dalam melakukan komunikasi politik sangat beragam, mulai dari komunikasi langsung dengan masyarakat yang dikunjungi, sampai pemanfaatan media sosial seperti website, twitter, Instagram, dan faceboook. Kata Kunci: Perencanaan Komunikasi, Pesan, Media, Komunikasi Politik
BASE
POLITICAL EDUCATION TO INCREASE THE PARTICIPATION OF CONSTITUTIONAL LAW STUDENTS IN THE ELECTION OF DEWAN EKSEKUTIF MAHASISWA OF IAIN MADURA
The declining attention of young voters on several aspects makes political education very vital for the sustainability of democracy in Indonesia. Political education for students who are young voters in this case are students of the Constitutional Law is considered important to increase their participation at the tertiary level, namely the election of DEMA (Student Executive Council) IAIN Madura. This study used an approach to students of the Constitutional Law study program, Islamic State Faculty of IAIN Madura through observation and interviews as well as data collection supported by document studies through several relevant kinds of literature so that data triangulation was then carried out to produce valid data. The results showed that in the aspect of students' initial knowledge about elections from several informants of the Constitutional Law study program students obtained data that they already had a good understanding of. Then on the aspect of student perspectives on campus politics, some of them do not know information about the election of the chairman of the DEMA (Student Executive Council) due to several reasons behind it. So then to increase student political participation in the election of the chairman of DEMA the author formulated three political stimuli, namely through learning political science courses, through campus organizations, and mass media.
BASE