Suchergebnisse

The subject of this master thesis is a structure of a social movement and influence of new media on it. Linking social movements with political activism in postindustrial societies this works aims to find out possible influence of new media on political activism. The aim of this work is to explain impact of new media on social movement evolution by using established theories of social movement research. By way of this work established social movement theories were brought to the Lithuanian social context this way checking their validity in explaining political activism in Lithuania. The main objectives were these: to analyze theories of social movements; to analyze existing knowledge on new media; using these theories in explaining influence of new media on social movements; to define main concepts of the research; to create methodology of the case study; to carry out a case study; to discuss possible generalization of the results. A case study was used as a method. One mobilization case of public space preservation movement in Vilnius was chosen. A method triangulation, usual to use in case studies, contained observation of the newsgroup, used by activists, quantitative analysis of newsgroup activity and deep qualitative interviews with participants of the movement. The hypothesis was that "social movement was an all-channel network connecting social networks which existed already before the act of mobilization. Communication using new media strengthens the existing links but do not create a new network." Hypothesis was not fully supported by the research. There were important limitations. Even though a movement was functioning as a network structure the study showed the type of this network being flexible and changing in time. There was a link of social movement network with past social networks. However research showed that social movement network, which was created by communication using new media, was a completely new, involving separate social networks, which were not linked before. Possible use of this pilot study in further analysis of the case as well as development of theory was discussed. This work might be used in further studies of social movements as well as in attempts to explain social occurrences, linked with topic of this work.

The subject of this master thesis is a structure of a social movement and influence of new media on it. Linking social movements with political activism in postindustrial societies this works aims to find out possible influence of new media on political activism. The aim of this work is to explain impact of new media on social movement evolution by using established theories of social movement research. By way of this work established social movement theories were brought to the Lithuanian social context this way checking their validity in explaining political activism in Lithuania. The main objectives were these: to analyze theories of social movements; to analyze existing knowledge on new media; using these theories in explaining influence of new media on social movements; to define main concepts of the research; to create methodology of the case study; to carry out a case study; to discuss possible generalization of the results. A case study was used as a method. One mobilization case of public space preservation movement in Vilnius was chosen. A method triangulation, usual to use in case studies, contained observation of the newsgroup, used by activists, quantitative analysis of newsgroup activity and deep qualitative interviews with participants of the movement. The hypothesis was that "social movement was an all-channel network connecting social networks which existed already before the act of mobilization. Communication using new media strengthens the existing links but do not create a new network." Hypothesis was not fully supported by the research. There were important limitations. Even though a movement was functioning as a network structure the study showed the type of this network being flexible and changing in time. There was a link of social movement network with past social networks. However research showed that social movement network, which was created by communication using new media, was a completely new, involving separate social networks, which were not linked before. Possible use of this pilot study in further analysis of the case as well as development of theory was discussed. This work might be used in further studies of social movements as well as in attempts to explain social occurrences, linked with topic of this work.

The subject of this master thesis is a structure of a social movement and influence of new media on it. Linking social movements with political activism in postindustrial societies this works aims to find out possible influence of new media on political activism. The aim of this work is to explain impact of new media on social movement evolution by using established theories of social movement research. By way of this work established social movement theories were brought to the Lithuanian social context this way checking their validity in explaining political activism in Lithuania. The main objectives were these: to analyze theories of social movements; to analyze existing knowledge on new media; using these theories in explaining influence of new media on social movements; to define main concepts of the research; to create methodology of the case study; to carry out a case study; to discuss possible generalization of the results. A case study was used as a method. One mobilization case of public space preservation movement in Vilnius was chosen. A method triangulation, usual to use in case studies, contained observation of the newsgroup, used by activists, quantitative analysis of newsgroup activity and deep qualitative interviews with participants of the movement. The hypothesis was that "social movement was an all-channel network connecting social networks which existed already before the act of mobilization. Communication using new media strengthens the existing links but do not create a new network." Hypothesis was not fully supported by the research. There were important limitations. Even though a movement was functioning as a network structure the study showed the type of this network being flexible and changing in time. There was a link of social movement network with past social networks. However research showed that social movement network, which was created by communication using new media, was a completely new, involving separate social networks, which were not linked before. Possible use of this pilot study in further analysis of the case as well as development of theory was discussed. This work might be used in further studies of social movements as well as in attempts to explain social occurrences, linked with topic of this work.

The subject of this master thesis is a structure of a social movement and influence of new media on it. Linking social movements with political activism in postindustrial societies this works aims to find out possible influence of new media on political activism. The aim of this work is to explain impact of new media on social movement evolution by using established theories of social movement research. By way of this work established social movement theories were brought to the Lithuanian social context this way checking their validity in explaining political activism in Lithuania. The main objectives were these: to analyze theories of social movements; to analyze existing knowledge on new media; using these theories in explaining influence of new media on social movements; to define main concepts of the research; to create methodology of the case study; to carry out a case study; to discuss possible generalization of the results. A case study was used as a method. One mobilization case of public space preservation movement in Vilnius was chosen. A method triangulation, usual to use in case studies, contained observation of the newsgroup, used by activists, quantitative analysis of newsgroup activity and deep qualitative interviews with participants of the movement. The hypothesis was that "social movement was an all-channel network connecting social networks which existed already before the act of mobilization. Communication using new media strengthens the existing links but do not create a new network." Hypothesis was not fully supported by the research. There were important limitations. Even though a movement was functioning as a network structure the study showed the type of this network being flexible and changing in time. There was a link of social movement network with past social networks. However research showed that social movement network, which was created by communication using new media, was a completely new, involving separate social networks, which were not linked before. Possible use of this pilot study in further analysis of the case as well as development of theory was discussed. This work might be used in further studies of social movements as well as in attempts to explain social occurrences, linked with topic of this work.

Political science and mass communication studies have proven long ago that media outlets can affect public opinion. This is especially important when political choices are made. The media can determine how the public will react to changes. In our case, we delve into a potential threat of a biased public opinion (favorable to certain business subjects, politicians or others parties) being formed. This relates to the media outlets or organizations stepping over the boundaries of ethics for a chance to make a profit from certain interested individuals, organizations or companies. This study addresses the problem of how the changes in the legislation of alcohol control have been reflected in the Lithuanian online newspapers 15min. lt, Delfi.lt and Lrytas.lt. Our study object pertains to how the changes in the law of alcohol control are being reflected. The aim of this article is to examine how these changes of law have been reflected in Lithuanian media. A qualitative case study was conducted using content analysis. The results of the research show that the abovementioned Lithuanian online newspapers reflected a rather one-sided evaluation of the law changes. Most of the changes were reflected in a negative way; there were more negative than positive publications informing about the changes. Although similar tendencies have been identified in all the online newspapers, Lrytas.lt happened to stand out. There were publications that had no clear sources of information; the authors of the publications were not mentioned as well. Furthermore, there were publications criticizing not the changes themselves but certain members of the parliament. The appliance of ethical norms was deemed to be more characteristic of Delfi.lt and 15min.lt.

Political science and mass communication studies have proven long ago that media outlets can affect public opinion. This is especially important when political choices are made. The media can determine how the public will react to changes. In our case, we delve into a potential threat of a biased public opinion (favorable to certain business subjects, politicians or others parties) being formed. This relates to the media outlets or organizations stepping over the boundaries of ethics for a chance to make a profit from certain interested individuals, organizations or companies. This study addresses the problem of how the changes in the legislation of alcohol control have been reflected in the Lithuanian online newspapers 15min. lt, Delfi.lt and Lrytas.lt. Our study object pertains to how the changes in the law of alcohol control are being reflected. The aim of this article is to examine how these changes of law have been reflected in Lithuanian media. A qualitative case study was conducted using content analysis. The results of the research show that the abovementioned Lithuanian online newspapers reflected a rather one-sided evaluation of the law changes. Most of the changes were reflected in a negative way; there were more negative than positive publications informing about the changes. Although similar tendencies have been identified in all the online newspapers, Lrytas.lt happened to stand out. There were publications that had no clear sources of information; the authors of the publications were not mentioned as well. Furthermore, there were publications criticizing not the changes themselves but certain members of the parliament. The appliance of ethical norms was deemed to be more characteristic of Delfi.lt and 15min.lt.

Final Master's thesis - emigration and Lithuanian media reports and policy reports. The aim of the terminal - the theme of emigration disclosure in the media agenda setting approach. Job tasks: to discuss the phenomenon of emigration during the pre-Soviet Lithuania, and after 1990 Restoration of Independence until 2010; the main agenda setting theory arguments, to review studies using the theory of agenda setting, theme in the context of immigration, emigration to discuss the topic in the media world and Lithuanian, a Lithuanian theme of emigration in the media content analysis of the themes of emigration for political content analysis of texts. Analyzing, systematizing and summarizing the scientific literature and came to the conclusion that the emigration of scientific sources, is often described as a feature of the Lithuanian people, and most Lithuanians - Diaspora people. Pre-Soviet periods, the magnitude of emigration, the reasons are not very well considered, and the consequences of not being spoken. Today Lithuanian emigration is nothing new or unexpected event. Scientific and journalistic sources often associated with globalization is defined as a dynamic process, but solid and consistent research on this topic, however, missing. Following the work of the scientific research analysis showed that the political forces, through agenda-setting mechanisms, is able to reach the public and influence their opinion so that it would be advantageous or disadvantageous to a particular e(i) migration-related issue. This means that things that get on the political agenda, reflected in the media agenda. Lithuanian research through the media and political texts, content analysis lead to the conclusion that the emigration is often at issue in the media, but only a quarter of these texts refers to political sources. The investigation revealed that the themes of emigration dynamics in the political and media agendas is the same. Agenda setting approach in the Lithuanian media emigration seen in the context of the political agenda. Linking the global economic crisis and political indifference of the media agenda, it can be concluded that the political agenda is influenced by factors beyond its control, but having a strong influence on her. This may explain the fact that virtually every issue in the media in spreading the message about one-third more to emigrate, compared to political institutions. This research may be interesting and useful for students, teachers, researchers in mass communication sciences, for media representatives, especially the media, political representatives, public relations professionals.

Final Master's thesis - emigration and Lithuanian media reports and policy reports. The aim of the terminal - the theme of emigration disclosure in the media agenda setting approach. Job tasks: to discuss the phenomenon of emigration during the pre-Soviet Lithuania, and after 1990 Restoration of Independence until 2010; the main agenda setting theory arguments, to review studies using the theory of agenda setting, theme in the context of immigration, emigration to discuss the topic in the media world and Lithuanian, a Lithuanian theme of emigration in the media content analysis of the themes of emigration for political content analysis of texts. Analyzing, systematizing and summarizing the scientific literature and came to the conclusion that the emigration of scientific sources, is often described as a feature of the Lithuanian people, and most Lithuanians - Diaspora people. Pre-Soviet periods, the magnitude of emigration, the reasons are not very well considered, and the consequences of not being spoken. Today Lithuanian emigration is nothing new or unexpected event. Scientific and journalistic sources often associated with globalization is defined as a dynamic process, but solid and consistent research on this topic, however, missing. Following the work of the scientific research analysis showed that the political forces, through agenda-setting mechanisms, is able to reach the public and influence their opinion so that it would be advantageous or disadvantageous to a particular e(i) migration-related issue. This means that things that get on the political agenda, reflected in the media agenda. Lithuanian research through the media and political texts, content analysis lead to the conclusion that the emigration is often at issue in the media, but only a quarter of these texts refers to political sources. The investigation revealed that the themes of emigration dynamics in the political and media agendas is the same. Agenda setting approach in the Lithuanian media emigration seen in the context of the political agenda. Linking the global economic crisis and political indifference of the media agenda, it can be concluded that the political agenda is influenced by factors beyond its control, but having a strong influence on her. This may explain the fact that virtually every issue in the media in spreading the message about one-third more to emigrate, compared to political institutions. This research may be interesting and useful for students, teachers, researchers in mass communication sciences, for media representatives, especially the media, political representatives, public relations professionals.

In the theoretical part was made yielded a holistic approach to sustainable development (SD). In order to examine energetical discourse in online media, was made the online media review and analyzed information presentation. News framing theory analysis revealed how the media builds knowledge from the news and how this affects the political, economical and social reality. Also described the manipulation of society (propaganda) mechanisms. Prepared energetic discourse shaping and it's features, in online media, analysis methodology in social and environmental aspects, also made quantitative and qualitative study, which analyzed online news sites Deli.lt, Lrytas.lt and Balsas.lt energetic-themed text's in 2012 February 1-2013 January 31 period(a total 619 articles). The conclusion was made in the end of work.

In the theoretical part was made yielded a holistic approach to sustainable development (SD). In order to examine energetical discourse in online media, was made the online media review and analyzed information presentation. News framing theory analysis revealed how the media builds knowledge from the news and how this affects the political, economical and social reality. Also described the manipulation of society (propaganda) mechanisms. Prepared energetic discourse shaping and it's features, in online media, analysis methodology in social and environmental aspects, also made quantitative and qualitative study, which analyzed online news sites Deli.lt, Lrytas.lt and Balsas.lt energetic-themed text's in 2012 February 1-2013 January 31 period(a total 619 articles). The conclusion was made in the end of work.

In the theoretical part was made yielded a holistic approach to sustainable development (SD). In order to examine energetical discourse in online media, was made the online media review and analyzed information presentation. News framing theory analysis revealed how the media builds knowledge from the news and how this affects the political, economical and social reality. Also described the manipulation of society (propaganda) mechanisms. Prepared energetic discourse shaping and it's features, in online media, analysis methodology in social and environmental aspects, also made quantitative and qualitative study, which analyzed online news sites Deli.lt, Lrytas.lt and Balsas.lt energetic-themed text's in 2012 February 1-2013 January 31 period(a total 619 articles). The conclusion was made in the end of work.

The object of this master thesis is the presentation of political reality in media. As a theoretical background of research a framing theory was chosen. This theory concentrates on analysis of the thinking schemes of individuals and other social institutes. The main problem of this thesis is that media informs about the political issues through its own prism and constructs the frames which determine the corresponding event's interpretations. This problem leaded to a hypothesis of the thesis: media uses various tools for political issues enlightement and these tools imply the possible means of reading a message and creation of meanings. The aim of this thesis was both to present a theoretical background of political reality construction on the basis of framing and to study the tools of media framing construction via analysis of a specific event. For the achievement of this aim the following tasks were raised and implemented: to present the evolution of media effects overall and its political influence particularly, to present the framing theory and the reasons of framing usage in media, to analyse the framing factors and its relation with the frames constructed by the audience itself, to analyze a context of the specific political issue presented in this thesis, to research the media material about this issue and to determine the possible constructed meanings in these messages and to analyse the audience perception of this political issue being communicated through media. Due to the reason that the object of this work relates with the construction of possible meanings, the research was made by using two qualitative methods: semiotical analysis of video news reportages and semi-standartised interviews with experts (specialists of political communication, political sociology and journalist). The data received by both methods supplemented each other and provided both wide and detalised view of political reality construction in media aspects and audience perception. After implemented analysis of the theoretical aspects of framing and research of the specific political issue's enlighmenent in media, the hypothesis of this thesis was proved.

The object of this master thesis is the presentation of political reality in media. As a theoretical background of research a framing theory was chosen. This theory concentrates on analysis of the thinking schemes of individuals and other social institutes. The main problem of this thesis is that media informs about the political issues through its own prism and constructs the frames which determine the corresponding event's interpretations. This problem leaded to a hypothesis of the thesis: media uses various tools for political issues enlightement and these tools imply the possible means of reading a message and creation of meanings. The aim of this thesis was both to present a theoretical background of political reality construction on the basis of framing and to study the tools of media framing construction via analysis of a specific event. For the achievement of this aim the following tasks were raised and implemented: to present the evolution of media effects overall and its political influence particularly, to present the framing theory and the reasons of framing usage in media, to analyse the framing factors and its relation with the frames constructed by the audience itself, to analyze a context of the specific political issue presented in this thesis, to research the media material about this issue and to determine the possible constructed meanings in these messages and to analyse the audience perception of this political issue being communicated through media. Due to the reason that the object of this work relates with the construction of possible meanings, the research was made by using two qualitative methods: semiotical analysis of video news reportages and semi-standartised interviews with experts (specialists of political communication, political sociology and journalist). The data received by both methods supplemented each other and provided both wide and detalised view of political reality construction in media aspects and audience perception. After implemented analysis of the theoretical aspects of framing and research of the specific political issue's enlighmenent in media, the hypothesis of this thesis was proved.

This study aims at analysing metaphorical expressions and reconstructing TERRORISM metaphors in British and Lithuanian media political discourse in the theoretical framework of cognitive linguistics and political philosophy (Lakoff and [ohnson 1999, [ohnson 1993, Elshtain 2004, Fairc/ough 2001, Spencer 2006, Turner 2002, etc.). For that purpose, thirty-six analytical articles, searched by the key word 'terrorism (En.) / terorizmas (Lith.)' were collected from the online archives of The Economist and www.politika.lt. The method applied to investigate the collected data is that of qualitative analy- sis in the theoretical framework of cognitive linguistics and conceptual metaphor theory (ŲYOUH06 2001, Fauconnier and Turner 2002, Kbvecses 2002, Lakoff 2001, 2002, etc.). The findings reveal that despite different time patterns of the collected data sources (i. e. English 2010; Lithuanian 2005, 2006,2007,2008) the analogous metaphors ofWAR, CRIME and HEALTH have been reconstructed. Their analysis shows the prevalence of pragmatic political morality to TERRORISM govern ed by the concepts of STRENGTH, ORDER and CONTROL. Even more, their use spreads fear of terrorism by exploiting the image of terrifying war scenes, serious criminal activities and the deadly virus rapidly contaminating social order.

This study aims at analysing metaphorical expressions and reconstructing TERRORISM metaphors in British and Lithuanian media political discourse in the theoretical framework of cognitive linguistics and political philosophy (Lakoff and [ohnson 1999, [ohnson 1993, Elshtain 2004, Fairc/ough 2001, Spencer 2006, Turner 2002, etc.). For that purpose, thirty-six analytical articles, searched by the key word 'terrorism (En.) / terorizmas (Lith.)' were collected from the online archives of The Economist and www.politika.lt. The method applied to investigate the collected data is that of qualitative analy- sis in the theoretical framework of cognitive linguistics and conceptual metaphor theory (ŲYOUH06 2001, Fauconnier and Turner 2002, Kbvecses 2002, Lakoff 2001, 2002, etc.). The findings reveal that despite different time patterns of the collected data sources (i. e. English 2010; Lithuanian 2005, 2006,2007,2008) the analogous metaphors ofWAR, CRIME and HEALTH have been reconstructed. Their analysis shows the prevalence of pragmatic political morality to TERRORISM govern ed by the concepts of STRENGTH, ORDER and CONTROL. Even more, their use spreads fear of terrorism by exploiting the image of terrifying war scenes, serious criminal activities and the deadly virus rapidly contaminating social order.