Suchergebnisse

Semiotics deals with habits change as mind effect, as modification trends of a person in relation to the action, but ignores the time of passage, namely the communication event. The political study of domination exercised by the media (media theory) does sociology, it is a study of technologies applicable to the society. The recent appropriation of the media by social basis through networks does not alter the character of its investigation, only suggests a collapse of the pyramid vertical structure to the benefit of its horizontal use. We are therefore still in the "media", in mediatization. There is no reason, therefore, oppose the neologism "midiatizar" to mediatization, it is tautological and only confuses. Communication occurs via the media, it is medial (das Mediale), but is not necessarily mediatic. Is in the medial everything should start. ; La semiótica habla de cambio de hábito como efecto mental, como modificación de tendencias de una persona en relación a la acción, pero ignora el momento del paso, a saber, el acontecimiento comunicacional. El estudio político de la dominación ejercida por los medios de comunicación, la teoría de los media, propuesta por la sociología, es un estudio de tecnologías aplicadas a la sociedad. La apropiación reciente de esos medios por parte de la base social, por las redes, no altera el carácter de ese estudio, apenas sugiere una implosión de la estructura piramidal, vertical, hacia un uso más horizontal. Estamos, por tanto, aún en los "medios", en la mediatización. No se justifica, de este modo, contraponer el neologismo "midiatizar" a la mediatización, pues es tautológico y solo confunde. La comunicación ocurre a través de los medios, ella es medial, pero no es necesariamente mediática. Es por lo medial que todo debe comenzar. ; A semiótica fala de mudança de hábito como efeito mental, como modificação de tendências de uma pessoa em relação à ação, mas ignora o momento da passagem, a saber, o acontecimento comunicacional. O estudo político da dominação exercida pelos ...

The article presents the Film Education, with the idea of "reading" and "writing" a film, insofar as reading and writing are the basis of an understanding of film language. So, it's putting into practice what has been assimilated and "read", from a creative production of the student himself, in an immersion of knowledge that does not occur in an isolated activity, it stimulates other skills and concepts from experience with / from /the film. Therefore, from these concepts, we will illustrate the results obtained with the application of a workshop based on the concept of Film Education, in schools of Campinas, São Paulo.

The early 20th century has witnessed major transformations in both scientific and musical
domains. In particular, relativity has shown space and time to have physical reality (in
contrast to a priori conditions of objects), and the hierarchical structure of tonality was
abandoned in favor of progressively more systematic methods of composition evolving
from twelve-tone music. By singling out the migration of the scientific understanding of
space and time to musical terrain, as legitimization and metaphor for some theoretical
proposals of integral serialism, a parallel is drawn between the two fields which shows the
entwinement of scientific output and artistic theory and practice in post-war avant-garde.

Parte-se do estado da arte feito por Muniz Sodré (2012a) sobre a abordagem acadêmica do campo comunicacional e a dificuldade para defini-lo em seu aspecto "científico". No intuito de prospectar além dos paradigmas identificados por Sodré (o sociológico, dos efeitos; e o semiótico, dos códigos), propõe-se o paradigma pulsional que orienta a Transformática, teoria psicanalítica da comunicação.

Este artigo tem como contexto a publicidade e o pensamento comunicacional e objetiva avaliar os alcances e limites da publicidade, no contexto contemporâneo, sob a perspectiva da Teoria Social de Niklas Luhmann, a qual permite o redimensionamento da relação entre comunicação e sociedade, bem como da noção de representação, colocando-se, portanto, na contramão de teorias da comunicação bem assentadas na área da comunicação. Para tanto, apresentam-se reflexões sobre a publicidade na confluência do pensamento comunicacional e aspectos da teoria mencionada, com ênfase no conceito de heterorreferência, seguido de exemplos envolvendo o sistema das marcas e a publicidade. A importância desse artigo está na possibilidade de repensar a publicidade e seus atributos em função do fluxo das diversas correntes do pensamento comunicacional estabelecidas.

Neste artigo, tratamos da accountability horizontal, da accountability societal vertical, da representação e da intertextualidade a fim de analisar as representações discursivas da escola democrática, da qualidade da democracia (DIAMOND; MORLINO, 2005; O'DONNEL, 1998) e da violência (MINAYO, 2006, 2009) que reproduzem relações de dominação e de exploração (FAIRCLOUGH, 2003). Esse estudo demonstra como os efeitos potenciais de sentido que a mídia jornalística transmite, no gênero reportagem, legitimam relações sociais hegemônicas. A análise linguística dos textos verbais, não verbais e multimodais da reportagem do portal de notícias Metrópoles sobre escolas públicas do Distrito Federal focou a seleção lexical de textos verbais, o enfoque multimodal e as metáforas utilizadas com base na Análise de Discurso Crítica (ADC) (FAIRCLOUGH, 2001, 2003, 2006) e na Teoria da Semiótica Social da Multimodalidade (TSSM) (KRESS; VAN LEEUWEN, 2001, 2006 [1996]; KRESS, 2010). Nesta pesquisa, evidenciou-se que o jornalista legitimou relações sociais hegemônicas, apesar de demonstrar alto comprometimento com a identidade social criada para o Governo do Distrito Federal por meio das metáforas que utilizou e da seleção lexical que fez dos relatos dessas autoridades. ; This work concerns the horizontal and vertical societal accountabilities, as well as representation and intertextuality, in order to analyze discursive representations of the democratic school, including quality of the democracy (DIAMOND; MORLINO, 2005; O'DONNEL, 1998) and the violence (MINAYO, 2006, 2009) that reproduces relations of dominance and exploration (FAIRCLOUGH, 2003). This study demonstrates how meaning-making potentials broadcasted by the journalistic media can legitimate social hegemonic relations. The linguistic analysis of verbal, non-verbal and multimodal texts found in an article from the portal "Metrópoles" on public schools of the Federal District focused on the lexical selection of verbal texts, multimodal approach and metaphors used based on the Critical Discourse Analysis (CDA) (FAIRCLOUGH, 2001, 2003, 2006) and on the Theory of Multimodal Social Semiotics (TMSS) (KRESS; VAN LEEUWEN, 2001, 2006 [1996]; KRESS, 2010). This research evidenced that the journalist legitimated social hegemonic relations, despite showing a high level of commitment to the social identity created for the Government of the Federal District by means of metaphors and lexical selection used to depict such authorities.

The article aims to analyze the theoretical and practical knowledge involving investigative journalism, its theoretical and methodological knowledge and practice in Brazil. The discussion analyzes the four reports awarded the Public Agency in 2014, exclusively female authors. The theoretical framework is based on deontology of journalism, investigative reporting and verification methods. We picked up the Public Agency for pioneering its proposal in Brazil.

Nesse artigo, nosso objetivo é explorar a construção e o delineamento de escândalos de corrupção pela mídia no caso da Operação Lava Jato, que tornaram a Petrobrás protagonista de um dos maiores escândalos de corrupção do Brasil. Nossa análise foi feita na cobertura dada, na versão online, de duas publicações brasileiras (Folha de S.Paulo e Revista Veja) em uma grounded theory na vertente construtivista. Como resultados, analisamos o caso estudado em quatro elementos da teoria dos escândalos, e identificamos dois mecanismos discursivos utilizados pela mídia analisada. O primeiro desses mecanismos atua na dimensão do evento, colocando inicialmente a Petrobrás no centro do escândalo, e o outro configura a natureza política do mesmo. Propõe-se que a mídia articula discursos de modo a construir sentidos. ; In this paper, our objective is to explore the discursive mechanisms of online media in Lava Jato investigation that have made Petrobrás the protagonist of one of the biggest corruption scandals in Brazil. Our analysis is based on the media coverage of two national publications (Folha de S.Paulo and Veja Magazine), in a grounded theory in a constructivist perspective. As results, we analyze the case studied in four elements of the theory of scandals and we identify two discursive mechanisms used by the analyzed media. One that acts in the dimension of the event, initially placing Petrobrás at the center of the scandal, and the other that constitutes its political nature. It is proposed that the media articulate discourses in order to construct meanings.

O ponto de partida é a idéia de que o mundo dos meios de comunicação elabora uma nova visibilidade mediada, tornando visíveis as ações e os acontecimentos cada vez mais difíceis de serem controlados. Trata-se de uma estratégia explícita por parte daqueles que bem sabem ser a visibilidade mediada uma arma possível no enfrentamento das lutas diárias. Neste ensaio delinearei brevemente minha maneira de pensar a nova visibilidade e suas implicações. Comecemos por situar o tema da visibilidade no contexto de uma teoria social dos meios de comunicação, já que - como tentarei demonstrar – o surgimento de uma nova visibilidade está defi nitivamente relacionado a novas maneiras de agir e interagir trazidas com a mídia. ; The starting point is the idea that the world media produces a new mediated visibility, making visible the actions and events ever more difficult to control. It is an explicit strategy of those who know well be mediated visibility can be a weapon in fighting the daily struggles. This essay briefly outline my thinking the new visibility and its implications. Begin by placing the issue of visibility in the context of a social theory of the media, since - as I will try show - the emergence of a new visibility is defined nitivamente related to new ways of acting and interacting with the media brought.

This article deals with the communication of Brazilian Courts of Accounts and Prosecution Services on social media platforms Facebook, Twitter, and Instagram, since the opening of their accounts. The study innovates in the discussion about democratic controls over public administration in the so-called "digital democracy," focusing on institutional communication of Courts of Accounts and Prosecution Services, showing that controllers also need to be concerned about their transparency and accountability. Having verified that they maintain professional communication departments that operate intensively on social media, with emphasis on the Federal Court of Accounts (TCU) and the Federal Prosecution Service (MPF) on Twitter, the article specifically analyzes the content of the two institutions' communication in this platform by using the Iramuteq software. Both TCU and MPF kept posting a variety of content on Twitter since first opening their accounts and at important moments in recent political history. The research question addressed was: Does expanding communication channels necessarily mean greater accountability? The study found that these institutions, when communicating with society on social media, did not necessarily respond to the public accountability requirements that democratic theory implies. ; Este artículo trata de la comunicación que los Tribunales de Cuentas (TC) y los Ministerios Públicos (MP) brasileños promueven en las redes sociales Facebook, Twitter e Instagram, desde la apertura de sus cuentas. Innova en la discusión acerca de los controles democráticos sobre la administración pública en la llamada "democracia digital", mostrando que los controladores también deben preocuparse por su transparencia y rendición de cuentas. Habiendo comprobado que mantienen departamentos de comunicación profesional que operan intensamente en las redes sociales, con énfasis en el Tribunal de Cuentas de la Unión (TCU) y el Ministerio Público Federal (MPF) en Twitter, el artículo analiza específicamente el ...

In this article the gap between research and theory on social movements and media and communication Studies is bridged. A conceptual framework is presented that relates both to social movement theory by referring to the political opportunity structure approach and logics of contentious action as well as to media and communication studies through the concept of mediation. It will be argued that mediation is a fruitful concept to encompass a wide variety of ways in which media and communication are relevant to protest and social movements. ; Nesse artigo articulamos a pesquisa e a teoria sobre movimentos sociais e mídia e estudos de comunicação. É apresentada uma base conceitual de trabalho, relacionando-se tanto à teoria de movimentos sociais ao se referir ao enfoque de estrutura de oportunidade e às lógicas de ação contenciosa assim como aos estudos de mídia e comunicação através do conceito de mediação. Argumenta-se que a mediação é um conceito eficiente para abranger uma grande variedade de maneiras nas quais a mídia e os meios de comunicação são relevantes para os protestos e movimentos.

Epistemology is the science related to the practice of knowledge, for which the method is fundamental to scientific knowledge. This article focuses on the problematic of the epistemology of space production theory and its philosophical importance in Social Sciences. Objectively, we seek to draw notes on the epistemology of Henri Lefebvre's space production theory with emphasis on its significance to Geography. To do so, we will turn to the reading of his work of the same name La producción del espacio, as well as a review of relevant literature and information already published and available in print or electronic media about episteme, the concept of space and its capitalist production, of the urban and of Lefebvre's own theory. In short, the theory discussed it is part of a production about the city,the space and the urban that carries with it the marks of observation and interpretation of its time. Its author sought, through his method and methods of procedure, to construct a simultaneously descriptive, analytical and global knowledge project that would result in a theory about an urban space production.

As a fundamental value of the activity, journalistic objectivity has already been conceptually investigated by several academic studies whose results, although published in books and magazines in the area, did not change the way information consumers, journalists and even journalism teachers philosophically understand objectivity and, consequently, its application in the routines and procedures of journalistic practice. This article aims to carry out the bibliographic review of two important works by Brazilian authors that investigated the notion of objectivity. We will discuss Luiz Amaral's work "The Objectivity of Journalism" and Wilson Gomes's work "Journalism, Facts and Interests", inventing his ways of understanding and discussing this fundamental notion of the activity philosophically.