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Online Social Networks: Human Cognitive Constraints in Facebook and Twitter provides new insights into the structural properties of personal online social networks and the mechanisms underpinning human online social behavior. As the availability of digital communication data generated by social media is revolutionizing the field of social networks analysis, the text discusses the use of large- scale datasets to study the structural properties of online ego networks, to compare them with the properties of general human social networks, and to highlight additional properties

The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business

"The book outlines the theoretical and methodological challenges in analyzing social networks that overlap online and offline. It offers an introduction to concepts, theories, and methods that sit at the crossroads between spatial and social network analysis. It explores a range of networks and discusses methods and approaches to plot a social network graph onto a map. The book takes a non-mathematical approach to social networks and spatial statistics. A bespoke R package using igraph and network provides the online tools needed for mapping and graphing. Suitable for postgraduate students in sociology, psychology and the social sciences"--

"Social Networking in the Global Citizens: Social Media series explores social networking platforms and apps, like Facebook and Twitter, through the lenses of History, Geography, Civics, and Economics. Using the new C3 Framework for Social Studies Standards, students will develop questions about the text, and use evidence from a variety of sources in order to form conclusions. Data-focused backmatter is included, as well as a bibliography, glossary, and index"--

"This book explores how online therapy communities offer an accessible space that is not confined by economic abilities, geographical barriers, or familial restraints. Scholars of communication, sociology, and psychology will find this book of particular interest"--