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Given the rise in far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats during the 2018 parliamentary elections that were, alongside focusing on issues pertaining to the Slovenian political landscape, heavily infused with concerns and potential solutions on how to tackle the challenges currently faced by Europe. The aim is to examine the linguistic and visual tools used by parties across the political spectrum, and to find out if the use of certain elements is characteristic of a determined political orientation. A brief outline of Slovenian party dynamics and the conditions that have contributed to them is followed by an analysis of the parties' political campaigns. Using the tools of political discourse analysis, the first part is centred around parties' choice of syntax and lexis in their political slogans, as well as the imagery on their posters, whereas the second is devoted to a linguistic analysis of how parties frame and address five key common issues in their political programmes: pensions, corruption, finance, healthcare and safety. Their stances and how these differ or coincide based on their place on the political spectrum are exemplified by short excerpts from the programmes. ; Given the rise in far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats during the 2018 parliamentary elections that were, alongside focusing on issues pertaining to the Slovenian political landscape, heavily infused with concerns and potential solutions on how to tackle the challenges currently faced by Europe. The aim is to examine the linguistic and visual tools used by parties across the political spectrum, and to find out if the use of certain elements is characteristic of a determined political orientation. A brief outline of Slovenian party dynamics and the conditions that have contributed to them is followed by an analysis of the parties' political campaigns. Using the tools of political discourse analysis, the first part is centred around parties' choice of syntax and lexis in their political slogans, as well as the imagery on their posters, whereas the second is devoted to a linguistic analysis of how parties frame and address five key common issues in their political programmes: pensions, corruption, finance, healthcare and safety. Their stances and how these differ or coincide based on their place on the political spectrum are exemplified by short excerpts from the programmes. ; Given the rise in far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats during the 2018 parliamentary elections that were, alongside focusing on issues pertaining to the Slovenian political landscape, heavily infused with concerns and potential solutions on how to tackle the challenges currently faced by Europe. The aim is to examine the linguistic and visual tools used by parties across the political spectrum, and to find out if the use of certain elements is characteristic of a determined political orientation. A brief outline of Slovenian party dynamics and the conditions that have contributed to them is followed by an analysis of the parties' political campaigns. Using the tools of political discourse analysis, the first part is centred around parties' choice of syntax and lexis in their political slogans, as well as the imagery on their posters, whereas the second is devoted to a linguistic analysis of how parties frame and address five key common issues in their political programmes: pensions, corruption, finance, healthcare and safety. Their stances and how these differ or coincide based on their place on the political spectrum are exemplified by short excerpts from the programmes. ; Given the rise in far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats during the 2018 parliamentary elections that were, alongside focusing on issues pertaining to the Slovenian political landscape, heavily infused with concerns and potential solutions on how to tackle the challenges currently faced by Europe. The aim is to examine the linguistic and visual tools used by parties across the political spectrum, and to find out if the use of certain elements is characteristic of a determined political orientation. A brief outline of Slovenian party dynamics and the conditions that have contributed to them is followed by an analysis of the parties' political campaigns. Using the tools of political discourse analysis, the first part is centred around parties' choice of syntax and lexis in their political slogans, as well as the imagery on their posters, whereas the second is devoted to a linguistic analysis of how parties frame and address five key common issues in their political programmes: pensions, corruption, finance, healthcare and safety. Their stances and how these differ or coincide based on their place on the political spectrum are exemplified by short excerpts from the programmes. ; Given the rise in far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats during the 2018 parliamentary elections that were, alongside focusing on issues pertaining to the Slovenian political landscape, heavily infused with concerns and potential solutions on how to tackle the challenges currently faced by Europe. The aim is to examine the linguistic and visual tools used by parties across the political spectrum, and to find out if the use of certain elements is characteristic of a determined political orientation. A brief outline of Slovenian party dynamics and the conditions that have contributed to them is followed by an analysis of the parties' political campaigns. Using the tools of political discourse analysis, the first part is centred around parties' choice of syntax and lexis in their political slogans, as well as the imagery on their posters, whereas the second is devoted to a linguistic analysis of how parties frame and address five key common issues in their political programmes: pensions, corruption, finance, healthcare and safety. Their stances and how these differ or coincide based on their place on the political spectrum are exemplified by short excerpts from the programmes. ; V luči pojava skrajno desne in populistične retorike v Evropi, ki je bila zlasti posledica migrantske krize leta 2015, ter rasističnega in ksenofobnega diskurza, ki je bil premnogokrat odgovor nanjo, članek podaja multimodalno analizo političnih sloganov in plakatov slovenskih strank, ki so na državnozborskih volitvah leta 2018 osvojile parlamentarne sedeže. Volitve so bile namreč poleg osredotočanja na problematike, lastne slovenski politični krajini, prežete z govorom o tem, kako se spopasti z izzivi, s katerimi se sooča Evropa. Cilj raziskave je preučiti, katerih jezikovnih in vizualnih sredstev so se posluževale stranke na najrazličnejših straneh političnega spektra in ali bi lahko za nekatere elemente dejali, da so značilni za določeno politično usmerjenost. Kratkemu pregledu slovenskih strankarskih dinamik in pogojev, ki so pripomogli k njihovemu razvoju, sledi analiza političnih kampanj strank. Zavzemši držo politične analize diskurza se prvi del osredotoča na leksikalne in skladenjske odločitve strank v političnih sloganih in na podporno slikovno gradivo, medtem ko je drugi del namenjen jezikoslovni analizi načina, kako politične stranke v svojih predvolilnih programih naslavljajo pet glavnih tem: pokojnine, korupcijo, finance, zdravstvo in varnost. Njihova stališča in razlike med njimi glede na politično usmerjenost so ponazorjene z izbranimi izseki iz strankarskih programov.

Politična korektnost predstavlja velik problem v današnji družbi, ki skuša biti inkluzivna. V inkluzivni družbi je namreč pomemben jezik, ki ga uporabljamo, saj ne želimo nikogar diskriminirati ali izključiti iz družbe. Magistrsko delo se osredotoča na politično korektne in nekorektne izraze, ki se pojavijo na socialnem omrežju Twitter v času predvolilne kampanje v ZDA in v Avstriji. Zanimal me je predvsem jezik štirih predsedniških kandidatov: Donalda Trumpa in Hillary Clinton iz ZDA ter Norberta Hoferja in Alexandra van der Bellena iz Avstrije. S pomočjo izbranih objav na socialnem omrežju Twitter sem skušala poiskati povezave med Avstrijo in ZDA. V teoretičnem delu sem navedla vse potrebne definicije in prikazala politično korektnost v povezavi z drugimi jezikovnimi fenomeni, kot so tabuji, stereotipi in predsodki. Ločeno sem obravnavala politično korektnost v Avstriji in politično korektnost v ZDA. Zanimala me je tudi povezava politične korektnosti s svobodo govora. Raziskala sem, s katerimi zakoni je urejena pravica do svobode govora v Avstriji oz. Evropi ter v ZDA. V empiričnem delu sledi analiza izbranih objav. Vse politično nekorektne in politično korektne izraze, ki so se pojavili v času predvolilne kampanje, sem razdelila v kategorije in jih analizirala tako statistično kot tudi jezikovno. Rezultati so pokazali razliko med ZDA in Avstrijo glede rabe politično korektnega jezika in zmage na volitvah. V ZDA je namreč zmagal kandidat, ki je med kampanjo uporabil največ politično nekorektnih izrazov. V Avstriji pa je zmagal politično najbolj korekten kandidat. Največ različnih politično nekorektnih izrazov se je pojavilo na področju rasnega/etničnega razlikovanja, kar sem tudi pričakovala. ; Political correctness matters for inclusive society. Language that we use is very important in an inclusive society because we do not want to discriminate or exclude anyone from society. This master's thesis focuses on politically correct and politically incorrect terms that appeared in the social network Twitter during the election campaign in the USA and Austria. I was interested in the language of the four presidential candidates, Donald Trump and Hillary Clinton from the USA, and Norbert Hofer and Alexander Van der Bellen from Austria. I tried to find similarities and differences between Austria and the USA with the help of selected posts on Twitter. The theoretical part, contains the definition of political correctness and show political correctness in relation to other linguistic phenomena, such as taboos, stereotypes and prejudices. Political correctness in Austria and political correctness in the USA are compared and political correctness is associated to the freedom of speech. The legislation regulating right to the freedom of speech in Austria and in the USA is discussed. The empirical part presents an analysis of selected Twitter posts. All politically incorrect and politically correct terms that were found during the election campaign were divided into categories and analyzed both statistically as well as linguistically. I have found out that politically correct language is not necessary for an election victory. In the USA a candidate who used the most politically incorrect expressions during the campaign won. In Austria, on the other hand, the most politically correct candidate won. Most politically incorrect expressions appeared in the category racial/ethnical discrimination, which was expected.

Magistrska naloga preučuje dejavnike, ki so povzročili evropsko migracijsko krizo v obdobju 2015/2016 in njihov vpliv na politično dogajanje v Evropski uniji. Čeprav se je Zahodna Evropa srečevala s problematiko migracij že v preteklosti, Evropska unija ni imela izdelane in sprejete ustrezne skupne migracijske politike. Migracije so postale pomembno politično vprašanje in glavna tema volilnih kampanj. Namen naloge je predstaviti vpliv problematike migracij na odločanje volivcev. Slednji je bil dosežen z analizo volitev nekaterih držav članic ter volitev v Evropski parlament v obdobju od leta 2015 do leta 2019. Ta je pokazala vzpon desnih populističnih in nacionalističnih strank, ki so podporo volivcev pridobivale predvsem s protimigrantsko retoriko. Glede na njihov vzpon se je pojavilo vprašanje, ali bi lahko porast moči teh strank vplival na način izvajanja skupne migracijske politike in na politično prihodnost Evropske unije. Na podlagi raziskovanja lahko ugotovimo, da migracije bistveno prispevajo k gospodarskemu in družbenemu razvoju posamezne države ter s tem posledično predstavljajo eno osrednjih predvolilnih tem. Rezultati volitev so sicer potrdili porast podpore tovrstnim strankam, vendar ne v tej meri, da bi v Evropskem parlamentu dobile moč oblikovati politično prihodnost Evropske unije. Na kompleksnost migracij vplivajo različni dejavniki, predstavljeni v magistrski nalogi, ki pripomorejo k razumevanju povezave problema migracij z dogajanjem v evropskem političnem prostoru. Ugotovili smo, da migracije predstavljajo pomembno politično vprašanje, saj so odprle ne samo politični, ampak tudi varnostni in ideološki diskurz združene Evrope, kar predstavlja nove izzive za oblikovanje nadaljnje skupne politike Evropske unije in zagotavljanje njene politične stabilnosti. ; This master thesis examines the factors that caused the European migration crisis in the period 2015-2016 and their impact on the political situation in the European Union. Even though Western Europe had encountered the problem of migration already in the past, the European Union did not develop and adopt a proper common migration policy. The issue of migration became an important political question and a central theme of election campaigns. The purpose of the thesis is to present the impact of the migration issue on voters' decision-making by analysing the national elections in some EU member states and the elections to the European Parliament during the 2015-2019 period. The analysis showed the rise of right-wing populist and nationalist parties that gained the support of the voters mainly by promoting their anti-immigration positions. That trend raised concerns on whether the growth in the power of those political parties could affect the implementation of the common migration policy and the European Union's political future. According to the data gathered, migration profoundly contributes to a country's economic and social development and is therefore among the main pre-election topics. Even though the election results confirmed that right-wing populist and nationalist parties were gaining increasing support, they were still not strong enough to gain power in the European Parliament and consequently change the political future of the European Union. There are different factors that affect the complexity of migration. These factors are presented in the master thesis and help understand the connection between migration issues and the European political situation. It was found that migration is one of the major political issues that has opened not only a political, but also an ideological and security discourse in the European context, which presents new challenges in further developing a common EU policy and ensuring its political stability.

The study of electoral campaigns is nowadays one of the very topical & popular themes in the field of the scientific-research work. Electoral campaigns can be defined in several ways & from several points of view. In this paper, a campaign is understood as a set of diverse activities performed to influence the electoral result. These activities can be studied according to the political-system, time-space, organizational & instrumental dimensions of their performance. The key purpose of the paper is to analyze & typologize the features of electoral campaigns of today's urban municipality mayors in Slovenia during their standing as candidates in local elections in 2006. By using various methodological & statistical approaches & tools, it was found out in the analyzed cases that electoral campaigns were an important part of the electoral process & that, according to planning features & implementing plans, they were very specific in all the studied municipalities. Because of this, the campaigns in the studied elections were characterized as particular & highly localized. Despite these particularities, four different types of campaigns were highlighted according to the groups of similar features: a) traditional campaigns; b) charismatic candidate campaigns; c) modern local campaigns & d) an intense campaign mosaic. Regardless of the particularities of the campaign activities & processes, it turned out that they played an important role at the local level of political activity. Adapted from the source document.