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Political campaigns are an intrinsic piece of the increasingly expensive and polarizing road to Election Day. This volume looks into the many aspects of political campaigns, including nominations, political advertising, and the laws and policies in place to protect the voting process. Through in-depth main text featuring annotated quotes, sidebars, charts, and graphs, readers learn about the influence of social media on Election Day, and the ways psychology can help candidates win. They'll survey what voting might look like in the future. Readers are also presented with questions to help them review and think critically about this issue.

1. Political campaigns in the United States -- 2. American political campaigns in historical perspective -- 3. Candidates and campaigns -- 4. The campaign industry -- 5. Political campaigns and the media -- 6. Money and political campaigns -- 7. Conclusion : political campaigns and democratic elections in the United States.

This book is an interpretive analysis of political campaigns in America: Instead of focusing on how campaigns are designed and run, it investigates the role campaigns play in our American politics, and the close symbiosis between campaigns and those politics. The text examines how campaigns are an important manifestation of how we "do" politics in this country. Hallmarks of this text include: Showing how campaigns can undermine our democracy and asking how democratic they-and by extension, our politics--really are; Demonstrating that the ability of the media to accurately, fairly, and deeply report on campaigns has been severely compromised, both because of the growing "distance" between campaigns and media outlets and because of the structure of "Big Media" corporate ownership and its tight relationship to "Big Money"; Tracking the continuing growth of unregulated, private, unaccountable "dark money" in campaigns as a threat to our democratic elections and politics. Democracy rests fundamentally on transparency and accountability - sunlight - and our campaign laws and norms now allow and encourage exactly the opposite, largely because of decisions by the United States Supreme Court

Cover -- Title Page -- Credits -- Table of Contents -- Chapter 1: Election Season -- Chapter 2: Getting Organized -- Chapter 3: Winning Your Vote -- Chapter 4: Reaching Voters -- Chapter 5: Changing Tactics -- Think About It -- Learn More -- Glossary -- Index.

"Political Campaigns is a detailed, comprehensive, in-depth look at modern campaigns that reflects on both theory and practice. It summarizes scholarly research on campaigns but also provides an in-depth and inside look into how contemporary campaigns are conducted"--

As Dan Nimmo notes in his introduction, Inside Political Campaigns "endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communications.'" This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implic.

"Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes."--Provided by publisher.

As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to cho