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Posters have been used in political communication for more than a century, and are still an important element in the election campaigns. However, few studies have been devoted to the way in which text and image work together in order to obtain the rhetorical goal of making voters vote for a specific party. In this study, election posters in the 2002 general election in Sweden from all parties represented in the Swedish parliament are analysed. The context of this specific sample of political communication is described through a sociological approach inspired by Pierre Bourdieu, and through theories of political marketing. The model for analysis of the posters combine semiotics and rhetoric in order to present a model capable of analysing both text and image, and the way in which they are used in order to influence and persuade voters. The conclusions are that Swedish parties favour textual messages and not visual elements, and that when visual elements are used, these are mostly portraits of candidates. So apparently, the predominance of visual elements in advertising does not show in election posters. Neither can one claim that personalisation is a predominant element, as the total percentage of posters depicting candidates is quite low. The tendency towards negative campaigning seen in earlier elections is not present in the 2002 posters, and the rhetoric is mostly epideictic and thus aimed at keeping already convinced voters rather than attracting new ones. This might indicate that the posters have lost their role as means of attracting new voters and have become more of an "internal" affair, telling the party's voters, in a way which presupposes shared points of view, that the party is there to be voted for as always. The posters thus fulfil a symbolic function of binding together adherents rather than attracting newcomers.

Continued unsustainability and surpassed planetary boundaries require not only scientific and technological advances, but deep and enduring social and cultural changes. The purpose of this article is to contribute a theoretical approach to understand conditions and constraints for societal change towards sustainable development. In order to break with unsustainable norms, habits, practices, and structures, there is a need for learning for transformation, not only adaption. Based on a critical literature review within the field of learning for sustainable development, our approach is a development of the concept of transformative learning, by integrating three additional dimensions—Institutional Structures, Social Practices, and Conflict Perspectives. This approach acknowledges conflicts on macro, meso, and micro levels, as well as structural and cultural constraints. It contends that transformative learning is processual, interactional, long-term, and cumbersome. It takes place within existing institutions and social practices, while also transcending them. The article adopts an interdisciplinary social science perspective that acknowledges the importance of transformative learning in order for communities, organizations, and individuals to be able to deal with global sustainability problems, acknowledging the societal and personal conflicts involved in such transformation.