Este libro muestra aportaciones obtenidas en el Encuentro Europeo de Jóvenes Investigadores, organizado en abril del 2005 en la Universidad de Alicante, en el cual se reunió a investigadores de diferentes disciplinas y distintos paises del ámbito europeo alrededor del tema: transformaciones sociales en el actual contexto de integración y ampliación de la UE, con especial énfasis en los procesos de la identidad, socialización y migraciones. ; El presente libro ha sido posible gracias a la Ayuda de Grupos I+D+I: "Obets", Ref. GRUPOS03/209; y al proyecto I+D 2004: "Competencia intercultural e integración de los residentes extranjeros europeos en la Comunidad Valenciana. Un análisis diagnóstico y prospectivo de los estereotipos económicos, sociales y políticos y su efecto sobre la inmigración como pull factor" Ref. CV04B-621; ambos financiados por Consellería de Empresa, Universidad y Ciencia, Generalitat Valenciana.
Este libro muestra aportaciones obtenidas en el Encuentro Europeo de Jóvenes Investigadores, organizado en abril del 2005 en la Universidad de Alicante, en el cual se reunió a investigadores de diferentes disciplinas y distintos paises del ámbito europeo alrededor del tema: transformaciones sociales en el actual contexto de integración y ampliación de la UE, con especial énfasis en los procesos de la identidad, socialización y migraciones. ; El presente libro ha sido posible gracias a la Ayuda de Grupos I+D+I: "Obets", Ref. GRUPOS03/209 y al proyecto I+D 2004: "Competencia intercultural e integración de los residentes extranjeros europeos en la Comunidad Valenciana. Un análisis diagnóstico y prospectivo de los estereotipos económicos, sociales y políticos y su efecto sobre la inmigración como pull factor" Ref. CV04B-621 ambos financiados por Consellería de Empresa, Universidad y Ciencia, Generalitat Valenciana.
The purpose of the present work is to widen the debate and encourage future research about the contribution that companies can make to alleviate social problems that have never been as pressing as today. This is the essence of Creating Shared Value (CSV), a new and ground-breaking concept coined by Michael Porter and Mark Kramer (2011) who sparked a global movement to redefine the role of business in society around a simple but powerful idea: business success and social progress are interdependent. My research has been divided into three chapters. The first one is about a brief literature review about the long and diverse history of Corporate Social Responsibility (CSR), the primordial notion from which CSV started, going through the major contributors who have progressively drawn companies' attention to their moral duty to society. However, CSR falls foul of an intrinsic philanthropic motif that is conventionally at odds with the generation of profit or any financial gain. Therefore, in order to overcome this strong criticism, CSV is presented as a new and flawless approach overcoming all the various limitations of CSR, in which finally social issues represent new business opportunities, not as costly problems to solve. The second chapter is entirely dedicated to the Novartis case study to describe a practical application of the CSV model within a large corporation. Specifically, I analyse the project that Novartis embarked upon, called Arogya Parivar, a social program that offers effective, low-cost medications against infectious and chronic diseases that are prevalent in rural India. By the means of some strategic tools like the Pestle analysis, it might result quite arguable to embark upon an initiative like the one at consideration, as it targets a market that is going through a critical economic juncture and that is affected by political instability. However, it turns out to be a very strategic move when it comes to 'democratizing healthcare' at a profit, an objective that could significantly contribute to the prosperity of that social context and simultaneously lead the entire company to obtain a sustained competitive advantage. In the light of this, Novartis is presented as a starling example of a business implementing a CSV strategy that has been successfully co-creating sustainable financial and social value in India. In the end, I conclude with a forward-looking vision on the future of businesses, which to me is based on the democratization of commerce through an 'inclusive capitalism' that makes sure that globalization will benefit all. There is an incredible value lying right at 'the bottom of the pyramid', which requires though a paradigm shift in the thinking process of the private sector: the poor need no longer to be seen as an intractable problem of capitalism, but as a viable market, a source of innovation and significant market capitalization. In this view, Creating Shared Value represents the only opportunity to bring on the same track the success of a business and the welfare of the community. A company is a such a systemic entity in the context in which it takes action that pursuing adversarial objectives is something that does not benefit any of the parts involved. The business world does not only represent a source of labour supply or of provision of products and services, but also the fundamental engine for innovation and economic development that will unleash an enormous wave of growth for the entire planet.
The article proposes a brief enrichment of the vicende economiche e sociali negli anni di Sociologia del Trabajo. The first paragraph is a subject of economic change, elaborated from the point of view of economic sociology, it is worth saying with reference to the institutional assets that have regulated the interaction of interest in gioco in successivi moment; The second paragraph proves to render an account of how the company has changed in that process, showing the evolution of its structure with reference to its social distancing. The last part is a review of the type of sociology useful to practice now, in the change described above. With the knowledge of all the references available in a vast literature of research, close to segnavia or indizi, I propose a journey in the direction of a rational sociology, it is worth saying a sociology that has a sense of the measurement, is realistic, reformist, impegnant. In a moment when I am aware of the institutional withdrawal, I am responsible for sociology and will collaborate in the strengthening and innovation of the democratic institutions that have been built, and I will contribute, for the part, to the joint asset project for regulation in the change. ; El artículo propone una reconstrucción breve de los cambios económicos y sociales durante los años de Sociología del Trabajo. El primer apartado es un resumen del cambio econónimo, elaborado desde el punto de vista de la Sociología Económica, es decir con referencia a los medios institucionales que han regulado la interacción de los intereses en juego en momentos sucesivos. El apartado segundo intenta en cambio dar cuenta de como ha cambiado, en cambio, la sociedad y muestra la evolución de su estructura en relación con la investigación de la desigualdad social. La última parte es una reflexión sobre el tipo de sociología útil para la práctica hoy, en medio del cambio mostrado anteriormente. Con la elección de algunas referencias disponibles, a partir de una vasta literatura de investigación, buscadas como ...
