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The study of social change has long been one of the central interests in sociology. Social Change is a brand-new, full-color resource that considers the various ways in which society and social life change over time, including the development of modernity, urbanization, environmental change, demographic change, and the role of new technologies. Special attention is given to the role of collective action, including revolutions and social movements, in creating social change. This work will help readers understand how social change happens, the consequences of social change, and the role that in

A society is characterized by the common attitudes and behavior of its members. Such behavior reflects purposive decision making by individuals, given the environment they live in. Thus, as technology changes, so might social norms. There were big changes in social norms during the 20th century, especially in sexual mores. In 1900 only six percent of unwed females engaged in premarital sex. Now, three quarters do. It is argued here that this was the result of technological improvement in contraceptives, which lowered the cost of premarital sex. The evolution from an abstinent to a promiscuous society is studied using an equilibrium matching model. -- Social change ; sexual revolution ; technological progress in contraceptives ; bilateral search