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Turner's The Social Theory of Practices effectively criticized conceptions of social practices as rule-governed or regularity-exhibiting performances. Turner's criticisms nevertheless overlook an alternative, "normative" conception of practices as constituted by the mutual accountability of their performances. Such a conception of practices also allows a more adequate understanding of normativity in terms of accountability to what is at issue and at stake in a practice. We can thereby understand linguistic practice and normative authority without having to posit stable meanings, rules, norms, or presuppositions underlying the manifest diversity of social life.

Gaming practice is today the cutting edge of the formation of the future society, the period of global digital transformation of which can be fixed by the moment of total public involvement in digital reality in 2016, when augmented digital reality was massively introduced. Thus, completing the period of post-post-modernity, the expression of which was a person who is at a loss, and not in front of the "brave new world", but in front of the elusive old one. To date, the grounds for forecasts have been accumulated, the way for which, the authors of the presented article will try to open with this material.The authors argue that the most striking manifestations of the effects of digitalization affecting social reality hide the totality of their influence on many aspects of everyday life. The hidden restructuring of social practices that comes with every multiplayer game released comes through the game world of involved players and business structures that use the psychological, tactical, strategic achievements of the developers for their own commercial purposes. Will the gamification of social practices become a new "bottleneck" for civilization or will we be able to integrate a humanitarian approach and humanistic expertise into strategic control centers for the development of digital technologies.

It is argued that there can be no perceptible, continuous interchange between theory & practice, any more than there can be reduction of one to the other. Theory & practice are basically antithetical; one can lead to the other as a result of methodological dissociations that are just as frequently contrasting as complementary. These two autonomous poles are partly incommunicable & partly complementary; despite their conflicting relations, they are essential to each other, since theory not founded on practical experience would rapidly become ideological, & practice devoid of any theoretical basis would soon stagnate. The ways in which the human & practical sciences have contributed, over the last thirty years, to the prevailing domination supremacy of signs are delineated. Modified AA.

The process of socialization continues throughout person's life, but at different stages of development, individuals give preference to different social practices. With age, the importance of various types of practices changes. In a postindustrial society, there are significant changes in the criteria for choosing and configuring social practices by people of the "third age".The article presents the original structure of social practices for analyzing the aging of the population in modern conditions. The authors identified three types of social practices: procreation practices, production and labor practices, as well as supra-natural practices. They can complement or substitute each other, as well as overlap each other. In different historical conditions and cultural contexts, these relationships between these practices change significantly.With regard to individuals, the authors propose to use the short names of the three types of social practices — family, work and leisure. The most obvious way of replacing and complementing these social practices is manifested at different stages of an individual's life - in childhood, adulthood, and old age. Until recently, reaching the retirement age presupposed the termination of labor practices. Today, more and more retirees can, should and/or want to continue working. This basic change has had a significant impact on the interrelation of social practices in the "third age". At the intersection of work and leisure practices, educational programs for pensioners began to actively develop, which until recently was perceived as an "exotic". Family practices are also changing for working pensioners: they are increasingly able to provide financial assistance to children.In the postindustrial society, the leisure practices of pensioners have become extremely diverse. Along with those which have already taken their place in the life of older people for a relatively long time (attending various kinds of cultural events, sports and travel), practices related to active participation in social and political life, as well as a healthy lifestyle, began to develop.The triad of social practices proposed by the authors makes possible not only to identify peculiarities of modern pensioners' life strategies, but also to determine the dimensions in social work with them that require improvement.