This Article Considers The Social Responsibility Of Business, why it exists, why governments might be interested in it, and its place in new governance. The discussion is primarily conceptual, informed and stimulated by empirical findings from Australia and the UK, countries which have been associated neither with the extent of business social responsibility long-witnessed in the USA nor with the extent of neo-corporatism characteristic of parts of northern Europe and Scandinavia.
"The concept of CSR is a relatively recent addition to the agenda in Germany, although the country has a long history of practicing corporate social responsibility. The expectations of society had remained stable for many years, encapsulated in laws, societal norms, and industrial relations agreements. But over the past decade, German companies, often triggered by their multinational activities, have had to engage with diverse stakeholders to redefine the nature of their social responsibilities. This contribution reviews and illustrates the development of corporate social responsibility in Germany and analyses how the actors in business and society can build on traditional strengths to find new institutional arrangements for sharing tasks and responsibilities in the interests of achieving a better balance between societal, economic, and environmental needs." (author's abstract) ; "Die gesellschaftliche Verantwortung von Unternehmen war in Deutschland lange Zeit kein öffentliches Thema; gleichwohl haben gesellschaftliche Normen, gesetzliche Regelungen und sozialpartnerschaftliche Konfliktregulierung auf eben diese Verantwortung Bezug genommen. In den letzten Jahren haben Unternehmen, auch in Deutschland, begonnen, in Auseinandersetzung mit verschiedenen gesellschaftlichen Gruppen ihre gesellschaftliche Verantwortung - oft angestoßen durch ihre multinationale Geschäftstätigkeit - neu zu interpretieren. Dieser Artikel zeigt Möglichkeiten auf, wie in Deutschland, auf den eigenen Traditionen sozialer Verantwortlichkeit aufbauend, institutionelle Arrangements im Hinblick auf sich wandelnde Aufgaben- und Verantwortungsverteilungen gefunden werden können, um eine bessere Balance von sozialen, ökonomischen und umweltbezogenen Bedürfnissen zu erzielen." (Autorenreferat)
This paper describes social responsibility in regional studies as a base of scientific and practical position has an interdisciplinary character and is a key in economic theory topic, referred to as «behavioral economics». The strategic aspect of social behavior should eventually become a daily norm at all levels of administration and corporate governance in all spheres of human activity. Tactical objective of regional and municipal authorities is development and implementation of research-based socially responsible policy. The level of social responsibility cannot be measured using a single universal (integral) indicator. The idea that «The economics has as much science inside, as much as it has mathematics», as formulated in the XIX century, in the beginning of the XXI century should be rephrased the following way: «The economics has as much science inside, as much as it has humanity».