Suchergebnisse

Strategi pemasaran yang diterapkan organisasi non profit atau lembaga pemerintah tidak jauh berbeda dengan strategi pemasaran pada perusahaan swasta, karena keduanya sama-sama memiliki produk atau jasa yang perlu dipasarkan untuk kepentingan konsumen. Salah satu lembaga pemerintah yang membutuhkan strategi pemasaran adalah Badan Pusat Statistik (BPS) untuk memenuhi kebutuhan pengguna data dan meningkatkan dissemination produk BPS. Perkembangan TIK yang sejalan dengan pengguna internet di Indonesia menjadi peluang promosi. Penelitian ini bertujuan mengetahui bagaimana strategi pemasaran media digital BPS untuk meningkatkan dissemination produk data statistik. Metode menggunakan deskriptif kualitatif dengan pendekatan studi kasus. Untuk pengumpulan data dilakukan yaitu dengan studi literatur dan observasi di lingkungan BPS Pusat, Jakarta Pusat, khususnya di Direktorat Dissemination Statistik dalam kurun waktu Januari - September 2021. Hasil penelitian strategi pemasaran digital yang digunakan BPS dalam meningkatkan dissemination produk data statistik adalah (1) melalui website pelayanan statistik terpadu, (2) menerbitkan publikasi buku softcopy, (3) penggunaan QR code, (4) meluncurkan aplikasi Allstats, (5) infografis, (6) meluncurkan Pojok Statistik Virtual. Hasil penjualan buku cetak menurun karena tergantikan dengan kemudahan mendapatkan data secara online. ; The marketing strategy applied by non-profit organizations or government agencies is not much different from the marketing strategy of private companies, because both have products or services that need to be marketed for the benefit of consumers. One of the government institutions that requires a marketing strategy is the Central Statistics Agency (BPS) to meet the needs of data users and increase the dissemination of BPS products. The development of ICT in line with internet users in Indonesia is a promotional opportunity. This study aims to find out how the BPS digital media marketing strategy is to increase the dissemination of statistical data products. The method uses descriptive qualitative with a case study approach. Data collection is carried out by means of literature studies and observations in Central BPS, Central Jakarta, especially in the Directorate of Statistical Dissemination in the period January - September 2021. The results of research on digital marketing strategies used by BPS in increasing the dissemination of statistical data products are (1) through integrated statistics service website, (2) publishing softcopy books, (3) using QR codes, (4) launching the Allstats application, (5) infographics, (6) launching the Virtual Statistical Corner. The sales of printed books have decreased because they have been replaced by the ease of getting data online.

ABSTRACT The research that the writer did was the Effect of Motivation by the Head of the Agency on Employee Productivity at the Cirebon Regency Central Statistics Agency. The research method that I do is a quantitative research method, which starts with data collection, data interpretation, until the results of the research use numbers.The problem that the author pointed out is that the work productivity of employees at the Cirebon Regency Central Bureau of Statistics has not been maximized, it is suspected that the problem is caused by the lack of optimal motivation implementation by the head of the Cirebon Regency Central Statistics Agency.The research question that the writer proposes is the influence of motivation by the head of the body on employee work productivity. The hypothesis that the authors propose is as follows: "It is suspected that there is a positive and significant influence between the motivation of the head of the agency on the work productivity of employees at the Cirebon Central Statistics Agency."From this hypothesis a statistical hypothesis can be formulated, namely: H0 (Zero Hypothesis): rs count rs table, then the formulation of the problem is:" There are a positive influence and significant correlation between motivation by the head of the agency to work productivity of employees at the Central Bureau of Statistics of Cirebon."In the study showed that the results the motivation made by the head of the Cirebon Regency Central Bureau of Statistics was good enough, but it was not optimal as seen from the successful implementation of motivation which reached 60.6% with a total score of 1637, and employee work productivity was good enough but not optimal as reaching 59.5% with a total score of 1740.The implementation of motivation by the head of the agency has a close influence on the work productivity of employees at the Cirebon Central Statistics Agency with a value of rs calculated 0.805 and when compared with rs table with a 5% precision of 0.248. Because the RS calculated is greater than rs table, there is a positive and significant influence between the motivation of the head of the agency on the work productivity of employees at the Cirebon Central Statistics Agency. Thus H0 (Zero Hypothesis) is rejected and Ha (Alternative Hypothesis) is accepted.

This study aims to determine the effect of Zakah Infaq Shadaqah (ZIS) funds channeled by the National Amil Zakat Agency/Badan Amil Zakat Nasional (BAZNAS) on unemployment in Indonesia during 2002-2017. The study was conducted using a quantitative approach. The control variables used for this research are Gross Domestic Product (GDP), education level, investment, and government subsidies. The analysis technique used is Autoregressive Ditributed Lags (ARDL). The data in this study were obtained from the Central Statistics Agency page, BAZNAS, and Indonesian State Budget (Anggaran Pendapatan dan Belanja Negara). The research results partially in short term shows that ZIS has a positive and significant effect on unemployment. While partially long-term research results, ZIS has a negative and significant effect on unemployment. Simultaneously, the variable ZIS, GDP, education level, investment, and government subsidies have significant effects in the short and long term on unemployment in Indonesia in 2002-2017.

The approach uses interpertatif approach. This approach is used because the localinstitutional review requires adequate interpretation to explain his role in theempowerment of society. Data analysis tool used in this research is descriptive qualitativeand descriptive statistics using the rating scale. The conclusions obtained from this study,LPMK role in the empowerment. Despite the fact that these local institutions actually havethe potential to empower communities. Internal factors which can encourage the role oflocal institutions in empowering, namely: a) Commitment of personnel agencies in the lineof duty, b) Funding agencies, c) The role of local institutions that have been standard, d)The experience of institutions in empowerment, e) competence contained in the institution,f) Means-infrastructure institutions, and g). The relationship between the agency personnel.While external factors, a) village government support, b) the support of other institutions,and c) government support for CityKeywords: Empowerment, LPMK

In the present era of globalization where business competition between countries is getting tighter, the Indonesian government seeks to encourage micro and small businesses to take part and strengthen business people to be ready to compete with other countries. In addition to providing a large contribution to the Gross Domestic Product (GDP), micro and small businesses also absorb a large number of labor. When viewed from the point of gender, male entrepreneurs and female entrepreneurs have relatively balanced number but their success rate in managing a business is not the same. The purpose of this study was to find out whether there were significant differences in success between male and female entrepreneurs. This study uses secondary data from Central Bureau of Statistics (BPS) in 2015, with a total observation of 58,290 industries in 23 industrial classifications. The results showed a significant difference between the success of male entrepreneurs and female entrepreneurs in micro and small businesses in Indonesia.

Studying the factors of national economic growth stabilization is especially topical and relevant under the conditions of growing economic interdependence of the states which objectively limits the regulatory functions of national governments, in parallel to which regionalization gradually establishes oneself as an alter-trend to globalism. In our research we stem from the analysis of the macroeconomic statistics and of the dynamics of economic progress in the selected countries of the world, so that to determine the correlation between the indicators of economic growth stability for a selected group of countries with their integration into the world markets. Conclusions of our analysis outline the regularities in stable economic growth strategies' implementation along with the key factors contributing to economic stabilization under contemporary conditions. The important role of geography is emphasized, inter alia, since geography is the key precondition for development and implementation of the long-term strategies of economic progress for world regions.