Suchergebnisse

"Environmental Activism" published on by Oxford University Press.

In this work, brand activism is defined as a strategy that seeks to influence citizen-consumers by means of campaigns created and sustained by political values. It involves a transformation in corporate communication management and social responsibility practices, which borrows from those of social movements to contribute to the social production of identity of citizen-consumers. This corporate political shift involves the use of messages, slogans and content based on final (of common interest) or instrumental (linked to the industry in which they are applied) political values. Political behaviour does not operate in a vacuum but is the response to a change in values of the young generations employing digital technologies and demanding a different behaviour from global firms. However, these political advertising practices have been heavily criticised in the field of political economy, insofar as it is contended that they are impostures lacking authenticity. Thus, 45 campaigns were analysed to determine the characteristics of brand activism in this new socio-political context. From the results it follows that this activist practice, of Anglo-Saxon origin, is a relevant trend in political communication because it aligns individual identity, the management of public assets and corporate action in the political sphere.

"Presents a form of activism based on kindness and a response to cruelty, violence, and injustice. Elaborates on Love Activism through a description of its eight elements: service, empathy, non-violence, self-care, hope, creativity, feminism, and mindfulness. Includes interviews with ten activists throughout the United States who are involved in various types of activism in their communities"--

"While Colin Kaepernick's 2016 protests reignited the debate surrounding athletes and political activism, the relationship between the two is a longstanding tradition. The athletic field has long been a site for protests against racism, hosting key events in the fight for equality, such as legendary African American baseball player Jackie Robinson's 1947 induction into the MLB. Recent protests have expanded to issues like sexism, LGBT rights, and immigration, and have made use of social media and other modern developments. This volume examines the controversies surrounding athlete activism as well as its place in history and contemporary politics"--

The purpose of this article is to further our understanding of contemporary Muslim consumer activism in Malaysia with a particular focus on halal (in Arabic, literally "permissible" or "lawful") products and services. Muslim activists and organisations promote halal on a big scale in the interface zones between new forms of Islamic revivalism, the ethnicised state and Muslim consumer culture. Organisations such as the Muslim Consumers Association of Malaysia play an important role in pushing and protecting halal in Malaysia, that is, halal activists constantly call on the state to tighten halal regulation and they also at times call for boycotting products that are associated with haram (literally, "prohibited") impurity and unwanted foreign influences. I argue that insufficient attention has been paid to the micro-social logics of modern forms of religious consumer activism and networking in particular historical/national settings and that these issues should be explored in the interfaces between Islam, the state and market. More specifically, this article examines the above issues building on ethnography from fieldwork with three Muslim organisations in Malaysia.

Models -- Why it takes a whole social movement to raise an issue -- Public communication models -- Communication activism for social change -- Practices -- Learning communities as movement safe spaces -- From organizing strategy to communication strategy -- Framing stories -- Sustaining communication activism -- Continuous inquiry : learning from experience -- Learning through research collaborations -- Sustaining communication activism : lessons & unresolved challenges -- Appendix -- Strategic communication practices -- Communication assessment tool -- Strategic communication planning worksheet -- Message development worksheet.