Suchergebnisse

A technique for simulating culturally derived cognitions in a live role-playing situation is presented. Stable auxiliaries were trained to play opposite an Amer participant, & to reflect a synthetic-contrived but believable contrast-US culture. The content of this culture was defined at the cognitive level & contained a number of assumptions, values & cultural forms. These configurations were derived from an analysis of aspects of US culture judged salient to overseas performance, but systematically reflected to yield a mirror image of them. The technique permits one to deal in vivo with effectively loaded cognitions of an individual's personality, while maintaining a promising degree of exp'ay control over the interaction. Applying a quasi-exp'al device like simulation to the rich but for the most part exp'ly untouched field of cross-cultural COMM seems esp appropriate because of the technique's specific discovery potential & heuristic value. AA.

SummaryNeeded Research on Adoption ModelsThis paper outlines the development and present conventional form of the models of adoption. The five stage model of awareness, information, evaluation, trial and adoption, has been logically derived from assumptions about the process by which the human personality develops and how man responds to stimuli received: man is a telic being, an acting being and an organising being. The consequent operational model of adoption is also, for heuristic purposes, presented in five stages although it should not be concluded that the actual processes duplicate this. After dealing with characteristics of practices which affect their adoption, the paper concludes by considering the limitations of the model, and consequently suggesting required research. In particular, the model is too general for universal application, while its emphasis on a process leading to adoption has obscured the significance of optimum adoption and the factors related thereto. More research is also required concerning the detailed nature of each stage.