Suchergebnisse

Talu Roasted Nut produced hereditary by craftsmen in Talu hadfamous savory taste. This product was very potential to be developed as main business especially for local communities. The Government efforts in order to effectively develop this product became a huge business community, should be supported by a professional marketing concept. To contributefor marketing strategy of this product, this research analyzed how the level of consumer perception toward the marketing diffused during the time and how the correlation on customer loyalty. The level of perception was measured by the TCR concept and confirmed with the Arikunto scale. The result showed only products qualityachieveda good ranking, price in sufficient level, promotion and distribution were at unfavorable rate. Meanwhile, consumer loyalty on this product was on the good level.It was only product qualities that correlate with consumer loyalty. The result of this study implied that for development the Talu roaste Nut,the product qualityshould be maintained especially about the taste, while assuredness of quality standard and packaging should be improved. In order to expand the area of marketing,this product should be revised the price aspect, promotion and distribution channels. Keywords: Customer loyalty, product, price, promotion and distribution channels

Government efforts to improve the micro small and medium enterprises manifested in various programs such as financial aid programs like credit program. In the journey of credit program is not always smooth and the loan is still quite high. This study tries to analyze the behavior of credit program customers by implementing the Theory of Planned Behavior of Ajzen (1988). Measurement of variables with the instrument measured by Likert scale. Descriptive analyzes were performed to see whether or not the good level of each variable and regression studies to examine the relationship between the independent variable and dependent variable. The results showed that the intentions and behavior of the credit program customer is still low level. While the variables that influence a positive and significant impact on intentions are attitudes and perceived behavioral control are still categorized as low. That is the intention and the behavior of customers are still low originated from the attitudes and behavior control is low. Whereas subjective norm has been categorized quite good, but no significant effect on intentions and customer behavior. Implications of this research is : To develop the credit program should be improving the behavior, attitudes and perceived behavioral control of the credit program customers. Keywords : attitude, subjective norm, perceived behavioral control, intention, behavior.

For reasons of protecting Indonesian Muslim consumers, the Government has regulated the guarantee of halal products by including Halal Labels on each product packaging. However, only 10% of the products on the market have included the Halal Label. Indonesian society, which is predominantly Muslim and reaches 229 million people, should be a potential market for products labeled Halal. There are a number of companies that specifically only market halal products and make the Halal label and product quality as an underdog factor. This study reveals how the influence of product quality, price and Halal label on consumer decisions to buy HPAI products that specifically market Halal products. Based on the Lemeshow formula, the respondents were determined as 96 people from consumers who use HPAI products in Indonesia. The regression analysis conducted shows that product quality and halal labels each influence purchasing decisions, while price does not have a significant effect. This shows that the strategy for product quality and Halal labels implemented by HPAI is correct, so it needs to be maximized as well as a reference for other Halal product manufacturers in increasing their marketing. Because the level of competition between similar products is not too tight, then the price is not a determining factor in the decision. However, price remains a sensitive factor when the level of competition is already high. Keywords: Product Quality, Price, Halal Label and Purchase Decision.

Delegation of budget management authority to Regional Governments in the framework of regional autonomy provides flexibility for Regional Governments to plan and implement development for the welfare of the people. For this purpose, one of the important aspects in the APBD is capital expenditure. Capital goods are very urgent for improving welfare and as a stimulus for improving the economy of the community. Among the sources of funds to finance capital expenditure are Regional Original Revenues (PAD) and General Allocation Funds (DAU). Are there funds obtained from PAD and DAU that are factors that influence the policy for the procurement of capital goods? This study will look at whether in the West Pasaman Regional this happened. The data studied were the 2012-2016 Regional Budget (APBD). The research method was quantitative associative where the hypothesis was tested by multiple linear regression. The results showed that both PAD and DAU had no significant effect. This shows that the policies of the West Pasaman Regional Government in the procurement of capital goods are not directly related to the amount of revenue from the PAD or the transfer funds in the form of DAU. Many other factors have resulted in why PAD and DAU have no significant effect on the procurement of capital, such as emergency sector financing and priorities. Keywords: Capital goods expenditure, Regional Original Revenues (PAD) and General Allocation Funds (DAU)