Suchergebnisse

The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history

Experience the excitement that comes with being an active, engaged, and informed citizen. This latest edition includes a variety of updates including in-depth coverage of the 2012 elections and will help you understand the basic foundations of American government and why it all matters. - Back cover