Suchergebnisse

With the implementation of the Lisbon Treaty and the launch of the European External Action Service, the European Union (EU) has embarked on a new phase of international diplomacy, which includes renewed attention to EU public diplomacy (PD) efforts. This article aims to contribute to EU PD scholarship and practice by studying the images and perceptions of the EU among news media professionals in Asia (findings from twelve Asian locations in the north-east, south, and south-east of the continent).A systematic analysis of the newsmakers' perceptions of the EU is doubly beneficial - firstly, it displays an insight into the world view of a powerful cohort of stakeholders in the region, and secondly, it explores the visions and attitudes that may stand behind choices in EU news selection and news writing. Findings of this survey of EU external images are discussed using basic typology of PD and its category of listening in particular.

This book explores the images and perceptions of the EU in the eyes of their Strategic Partners. Spanning four continents, these ten important global actors - the BRICS together with the USA, Canada, Japan, South Korea and Mexico - are of profound significance to the EU in economics, politics, security and global governance. In 2015, the volume's editors and contributors were commissioned by the European External Action Service to research these countries' perceptions towards the EU. The research highlights how in changing multilateral settings, images and perceptions significantly influence the behaviour and foreign policy choices of actors. The findings presented in this book helped to inform the content and focus of the 2016 EU Global Strategy, and will be of interest to scholars, students and practitioners of EU foreign policy, European integration and public diplomacy. Natalia Chaban is Professor and Jean Monnet Chair at the National Centre for Research on Europe, University of Canterbury, New Zealand. She has published on image and political communication studies within international relations contexts involving the EU in numerous journals and books. Together with Martin Holland, she co-leads the internationally recognised project "EU Global Perceptions", involving more than 30 locations since 2002. Martin Holland holds a Jean Monnet Chair ad personam at the University of Canterbury, New Zealand, and is the Director of New Zealand's EU Centres Network. His research spans a wide range of EU policy areas: institutional integration, common foreign policy, development and EU perceptions. He regularly lectures at universities in China, Malaysia and Thailand as well as New Zealand.--

"The European Union considers it is influential in shaping global politics and has secured a reserved seat at every significant international table. However, this self-asserted confidence raises a number of questions. What is the nature of the EU's roles in the world? How is the EU seen in third countries and to what extent is it influential in setting global agendas? Has the Eurozone sovereign debt crisis made others outside Europe question the EU's capacity to deliver on its aspirations and promises? This cutting edge collection addresses these questions by drawing on a number of substantive research projects concerning EU external perceptions. It presents theoretically grounded empirical analyses from which evidence-based public diplomacy recommendations can be drawn and focuses on the evolution of the EU's external image before and after the Lisbon Treaty, as well as before and after the outbreak of the Eurozone crisis. Exploring how it is viewed externally and the impact of events such as the Eurozone debt crisis, this book offers a true reflection of the EU as an international actor"--

"The volume presents findings from a systematic research project designed to measure the EU's external 'communication deficit' and to raise the level of its awareness in other regions through three perception levels: the study of EU images in news mass media production; a survey of general public perceptions and attitudes on the EU; and a survey of the elite perceptions of the EU." "Drawing on research from New Zealand, Australia, South Korea and Thailand, this book will be of interest to students and researchers of politics, communication studies, European studies and Asian studies."--Jacket

AbstractAdvancing theorization of the perceptual approach to EU foreign policy, this study develops a new notion of critical expectation gaps, intended to reflect on the depth and intensity of the rapture between expectations/hopes and perceived performance of the EU. In our focus is the correlation between the degree of externally perceived 'Otherness' and the likelihood of EU external action to be considered effective, whereas the EU adapts (or not) to existing perception gaps (in this research, the expectation–performance and hope–performance gaps). We propose a novel conceptual apparatus to understand the gaps in terms of the locus of expectations and types of causal factors. Empirically, we engage with a 13‐country dataset of external perceptions of the EU amongst tertiary educated youth.