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AbstractPositioned within the multidisciplinary scholarly fields of political psychology, our analysis follows an interdisciplinary approach, linking the study of EU images (from international relations (IR), political science and EU Studies) to the notion of conceptual metaphors (cognitive linguistics). Our research uses a novel empirical tool – a four‐tiered model of conceptual metaphors (Zhabotynska, 2011) to assess how meanings are formed in the construction of EU images in third countries. Using a case‐study of Australian and New Zealand elites, the paper contributes to EU foreign policy scholarship through the description of a systematic algorithm for tracing the 'mapping of emotions' towards the EU from beyond its borders. Metaphors are understood as a cognitive device for translating emotions, but empirical analysis of emotions is nascent in IR studies. Assessing EU external images over time in an empirically‐informed and systematic way is a further novel contribution from this body of research.

The file associated with this record is under a 12-month embargo from publication in accordance with the publisher's self-archiving policy. The full text may be available through the publisher links provided above. ; This article approaches the subject of the global recognition of the term 'Normative Power Europe' in external energy governance by engaging with the concept of strategic narratives. The article considers reactions to the European Union (EU) as a normative energy actor within a tripartite scheme of strategic narrative formation, projection and reception. The definition of a narrative suggests the presence of an actor, an action, a goal or intention, a scene and instrument. Those were identified for the emerging 'Sustainable Energy Europe' narrative and tested in one empirical case study: Twitter communications surrounding the EU Sustainable Energy Week 2013. In its method, our analysis is among the first to explore empirically the EU's social media communication efforts. Answering a call for richer methodologies, which view social media data not as 'quantitative data, rather qualitative data on a quantitative scale', our analysis uses an original methodology and codes the Twitter data using a nuanced qualitative framework. ; Peer-reviewed ; Post-print

This paper examines a supranational actor, the European Union (EU), as a producer of energy diplomacy. This study uses a comparative analytical framework of state-centred vs. multistakeholder diplomacies to explore EU energy diplomacy towards the 'emerging' powers of Brazil, India, China and South Africa (BICS). It also elaborates the multistakeholder model by advocating the inclusion of a new element – a consumer of diplomatic actions – into its conceptualization. In this way the paper suggests a new synthesis of the concepts of multistakeholder and public diplomacies. Advancing the notion of energy diplomacy, our analysis suggests that this type of diplomacy goes beyond state actors as producers of diplomatic outcomes, and is no longer confined to the norms of security of supply and competitiveness; EU energy diplomacy is a complex blend of multistakeholder and state-centred diplomacies, participants (producers and consumers) and communication modes. This comprehensive approach to diplomacy – led in the EU's case by norms of sustainability, competitiveness and security of supply – is a response to the challenges of global governance, multipolarity and multinational cross-sectoral networks.

This paper focuses on the public diplomacy (PD) practices of the EU that is confronted with two distinct challenges. First, the EU aims to reform its external action in order to become a global power and leader in the changing multipolar world. Second, it purports to fight the ongoing economic crisis that not only weakens the actual global capabilities of the EU, but damages its international image and reputation as a power and a leader. The paper assumes the potential of EU PD tools in meeting these challenges and tests this assumption in one case study of international public opinion on the EU in its immediate neighbourhood (Ukraine). Importantly, the study confronts an additional challenge: EU PD is described in the relevant literature to be a disjointed, under-resourced and overlooked policy area.

The world's leading economy, the EU, is emerging as an influential political power on the world stage. In particular, the EU's steady and profitable trade relations with Asia are being balanced increasingly with the growing political involvement of the EU in Asia. In this context, the EU's relations with the most powerful players in the Asian region (Japan specifically) is of a paramount interest to the political practitioners and scholars. This paper aims to provide a systematic account for the perceptions and images of the EU existing in Japan's public discourses of news media, national policy- and decision-makers, the business community and civil society. The reputable Japanese news media are found to portray the EU using neutral-to-positive assessments depicting it as a similarly thinking international partner, an important economic counterpart and a model to be critically considered for replication. Yet, the study argues a split in perceptions of the EU between Japan's political and business elites on the one hand, and the general public and civil society sector on the other, with the EU consistently 'slipping off the radars' of the latter.