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PurposeExtant literature is ambiguous on the corporate social performance (CSP) of family firm. This paper aims to synthesize existing evidence of the relationship between family firm and corporate responsibility performance, and to examine the moderating effects of national culture.Design/methodology/approachThe paper is based on a meta-analysis of the relationship between family firm and CSP, as well as the role of national culture on shaping this relationship.FindingsThe findings show evidence of greater CSP among family firms compared to nonfamily firms. The family firm–CSP relationship was moderated by cultural values such as ingroup collectivism, humane orientation and future orientation, and the moderating effects depended on cultural tightness.Originality/valueThe results help reconcile inconclusive prior findings, and elucidates family firms' corporate social responsibility in different cultures.

Private firms have been struggling to simultaneously achieve both environmental and economic goals. The concept of eco-efficiency captures the extent to which firms gain competitiveness through environmental management. Based on stakeholder salience theory and organizational learning theory, this study proposes that relationship with public stakeholders can hinder or promote private firms' eco-efficiency. Our findings showed that firm eco-efficiency is reduced by a relationship with the government but is enhanced by relationships with non-governmental organizations (NGOs). This study also found that the effects on eco-efficiency of a firm's relationship with public stakeholders are contingent on firm size. The findings of this study shed light on the organizational learning perspective of eco-efficiency and multi-stakeholder management by theoretically and empirically differentiating the effects on firm eco-efficiency of relationships with the government and NGOs.

AbstractCorporate social responsibility (CSR) is an important strategic decision for firms. Firms must decide on the configuration of CSR scope or the resource allocation in different CSR domains in addition to the extent of resource investment in CSR. However, question about the performance implications of different CSR scope configurations remain unresolved. Extending the paradoxical perspective in CSR literature, we propose a paradox of CSR distinctiveness and argue that distinctive investments in CSR domains facilitate the improvement of efficiency in garnering advantageous market position and competitiveness, but leads to potential legitimacy discount in stakeholders' evaluation. We thus argue that CSR distinctiveness is negatively associated with short‐term firm performance but positively related to long‐term performance. In addition, we contend that such a paradox can be mitigated by firm status: when firm status is high, the negative effect of CSR distinctiveness on short‐term performance decreases while the positive effect on long‐term performance increases. Using a data set of Chinese publicly listed firm, we find strong support for our hypotheses. Our findings shed important lights on strategic CSR studies as well as the paradox in CSR research.

PurposeRecent years have witnessed the popularity of social free sampling (SFS). That is, firms on social commerce platforms (e.g. Amazon Vine and Pconline Try) offer free sample products for consumers' applications, and the selected applicants are required to write a product trial report on the sites as a return. The main advantage of SFS is to leverage users' product trial reports to increase product exposure and attract prospective consumers. Thus, product trial reports play a central role in SFS. Despite that scholars have examined the rating bias of product trial reports in recent years' knowledge concerning how product trial reports influence user (i.e. readers of product trial reports) engagement remains sparse. To address the research gap, this paper aims to examine the drivers of user engagement with product trial reports.Design/methodology/approachThis study utilized the Poisson regression model to analyze 3,419 trial reports collected from a well-known Chinese SFS site.FindingsBased on the ELM model, the empirical results indicate that product rating, vividness, opinion balance, and reputation of the trial user are positively associated with user engagement. However, longer reports and reports with higher emotional intensity lead to weaker user engagement. Furthermore, product prices strengthen the positive impact of opinion balance but weaken the positive impact of trial users' reputations.Originality/valueThis study is among one of the first studies to investigate the impact of trial reports on user engagement in SFS. It yields actionable guidelines for SFS campaigns.

PurposeThis study aims to examine the increasingly widespread phenomenon of brand community-swinging, which refers to a user's routine use of multiple brand communities of a brand across different social media. Drawing from channel complementarity theory, this study examines whether the complementarity of gratifications in four values (i.e. information value, entertainment value, social interaction value and self-presentation value) influences brand community-swinging and, in turn, cultivates brand loyalty.Design/methodology/approachA questionnaire was developed to collect relevant data from users of a well-known smartphone brand. The survey yielded a total of 351 useable responses, and a structural equation model approach was used to test the hypotheses.FindingsThe results indicate that three types of gratification complementarity (information value, social interaction value and self-presentation value) have a significantly positive impact on consumers' brand community-swinging, which further fosters brand loyalty.Originality/valuePrevious research predominantly focused on the motivations and outcomes of consumers' participation within a single-brand community, but little is known about the antecedents and outcomes of brand community-swinging in a poly-social-media context. This study contributes to the brand community literature by addressing this research gap.

PurposeGlobal product-harm crises increased in recent years. After such crises, firms' product-recall policies varied across countries, which might cause consumers in some countries to feel unfairly treated. Drawing on the relative deprivation theory, this study aims to examine how perceived unfairness of local consumers alters their attitudes toward unfairness-enacting foreign brands and competing domestic brands.Design/methodology/approachThis framework was tested by a netnography study on two product recalls from Samsung along with a consumer survey. While this netnography study provided preliminary support to the framework, survey data collected from 501 Samsung consumers after the Galaxy Note 7 crisis validated the theoretical model again.FindingsPerceived unfairness increases local consumers' avoidance of involved foreign brands and their intention to purchase domestic brands through evoking anger toward the foreign brands. Moreover, the detrimental impact of perceived unfairness is found to be stronger when consumers' prior relationship quality is high.Originality/valueTo the best of the authors' knowledge, this is the first paper that investigates unfair product recalls across countries and aims to provide important insights into how consumers react to the unfair treatment of foreign brands in a global product-harm context. This study contributes to the product-harm crisis literature and provides important implications for global product-harm crisis management strategies.

PurposeUsers' knowledge sharing provides valuable resources for brand community participants and is, therefore, critical for the viability of virtual brand communities. Drawing from both self-determination theory (SDT) and psychological ownership theory, the paper aims to investigate the impact of fulfillment of three basic psychological needs on brand users' knowledge-sharing behavior and examines psychological ownership as a mediator.Design/methodology/approachSurvey data consisting of 316 valid responses were collected from users of Huawei Pollen Club Community. Confirmatory factor analysis (CFA) confirmed the reliability and validity of measures, and hierarchical linear regression and bootstrapping were used to test all hypotheses.FindingsFulfillment of the need for autonomy, relatedness and competence in a virtual brand community boosts users' psychological ownership and has a positive influence on their knowledge-sharing behavior. Furthermore, psychological ownership partially mediates the relationships between the fulfillment of psychological needs and knowledge-sharing behavior. In addition, the authors found that when users participate in more offline brand activities, the positive impact of the fulfillment of the need for relatedness on psychological ownership is strengthened, while the positive impact of the fulfillment of the need for autonomy on psychological ownership is weakened.Originality/valueThe paper contributes to the existing literature by exploring the relationships between fulfilling users' three basic psychological needs and their knowledge-sharing behavior through the mediating role of psychological ownership. The authors also provide insight into how offline brand activities interact with the fulfillment of psychological needs in virtual brand communities.

AbstractPrevious research on generativity, the desire to leave a legacy through establishing and guiding the next generation, has focused primarily on family life and civic engagement as pathways to midlife generativity. This paper proposes that intrinsically rewarding work can also be associated with a heightened sense of generativity in midlife. We test this hypothesis with data (n = 369 employed individuals, approximately 43 years old) from the 2010 wave of the Edmonton Transitions Study. Civic engagement was positively associated with midlife generativity, as predicted, but the hypothesized positive relationship between generativity and perceived parenting success was not found. Taking into account civic engagement and perceived parenting success, and controlling on a range of other variables, intrinsically rewarding work was positively associated with midlife feelings of generativity.