Suchergebnisse

Cover -- Editorial advisory board -- Editorial -- A practice perspective on strategic communication -- How dominant coalition members' values and perceptions impact their perceptions of public relations participation in organizational decision making -- Strategic predisposition in communication management -- Message strategies in smartphone patent battles

"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key social media developments and using new case studies, Anne Gregory covers vital topics including: the role of PR in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review. "--

The strategic contribution of public relations -- A public relations view of the organisation -- Leadership and public relations -- Supporting the chief executive -- A new model of strategic public relations -- The pre-occupations of public relations leaders -- Contextual intelligence -- Valuing values -- The business of ethics -- Enacting the role -- The responsibilities of public relations leaders -- The planner -- The catalyst -- The expert technician -- The internal educator -- The consultant -- Public relations at the edge

Abstract

The foot and mouth disease outbreak which started in February 2001 in the UK was the most severe civil crisis that had been seen in the UK since the Second World War. The crisis has been the subject of numerous reports, but this paper examines the communication dimensions of the outbreak, in particular the work of the Communications Directorate of the lead Government department, the Ministry of Agriculture, Fisheries and Food (now the Department of the Environment, Food and Rural Affairs). Within the context of the Crisis literature, this paper discusses:


the main communication activities that were undertaken;


key issues;


lessons that have been learned and applied by the Department of the Environment, Food and Rural Affairs.






Finally it provides an analysis of some of the main communication issues, concluding with a checklist that should be borne in mind for future large‐scale civil crises.


Copyright © 2005 John Wiley & Sons, Ltd.

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications -especially for those students who wish to pursue a successful career as a professionalpublic relations specialist, able to operate strategically at the top of successful organisations.

Research has identified successful transitions from middle to high school as critical for students' academic success. Identifying risks and protective factors associated with challenge or success in the early years of high school is crucial, especially for African American students who are disproportionately represented in the ranks of adolescents who underachieve in academics, receive school discipline sanctions, and drop out of high school. The present study examined risks associated with perceived discrimination and the protective function of school racial support and two aspects of African American adolescent identity (identification with academics and racial centrality). This study followed a sample of 46 low-achieving African American students through the first 2 years of high school. Findings showed that over and above the negative influence of discrimination and levels of ninth-grade classroom engagement, students' identification with academics in the ninth grade was a strong predictor of tenth-grade classroom engagement. This finding points to the promise of identification with academics as a protective factor which could help adolescents reach their academic potential.

Schools have the potential to be places where students can come to understand how and why knowledge and power are constructed (Aronowitz & Giroux, 1993). This paper provides an overview of critical literacy from a critical theory/Freirian perspective. Within it, critical literacy is posited as a necessary component of all classroom practices, one that is elemental to Dewey's (1916) view of democracy, social justice, and what it means to be literate. Features of a critical literacy approach to instruction are provided along with rationales for the necessity of its inclusion in a democratic society.

With spindoctoring, publicity seeking stunts and evidence of mal-practice, public relations is easily associated with the development of post-truth society. The elevation of bullshit as political coinage presents a challenge for the rational public debate which the public relations profession at large should have an interest in maintaining. In this introduction, we briefly highlight some of these challenges for public relations. We point to how papers in the special section tie into these challenges, by for instance, helping to understand the construction of truth, how to construct a defense for legitimate public relations and engage with publics, as well as to build a professional practice through developing and measuring communication.

We used Developmental Systems Theory as a framework for understanding the role of contextual factors in the development of purpose in urban adolescents. The sample included primarily low‐socioeconomic students of color attending urban middle schools (n = 2,629; 10–16 years of age). Longitudinal data were collected at four time points across two years. We used hierarchical linear modeling to model change in purpose. On average, purpose declined over time. We also identified several predictors of intercept and slope. For example, Black youth had a higher average purpose intercept, as well as a steeper average decline than other racial/ethnic groups. Females demonstrated a higher average purpose intercept than males, but this effect disappeared when academic achievement was added to the model.