Understanding Electronic Media Audiences: The Pioneering Research of Alan M. Rubin
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 50, Heft 4, S. 766-774
ISSN: 1550-6878
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In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 50, Heft 4, S. 766-774
ISSN: 1550-6878
In: Intercultural communication, Band 9, Heft 2, S. 1-10
ISSN: 1404-1634
The growth of new communication technologies has presented new challenges to traditional cross-cultural adaptation (CCA) research. Guided by uses and gratifications (U&G) theory, we proposed a model of Internet use in CCA, investigating how individual differences, Internet use motives, and Internet use influenced Chinese students' CCA. Eight Internet use motives were identified in the CCA context, including social involvement, acculturation, pass time, information, entertainment, convenience, companionship, and ethnic maintenance. The results showed that loneliness, English competence, separation attitude, and convenience motivation predicted socio-cultural adaptation; Loneliness, English competence, information motivation, entertainment motivation, pass time motivation, and American Internet use predicted psychological adaptation. The findings partially supported the proposed model. Implications for CCA and U&G research were discussed.
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 60, Heft 3, S. 425-447
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 52, Heft 3, S. 408-431
ISSN: 1550-6878
Identity and socialization among sports fans are burgeoning areas of study among a growing cadre of scholars in the social sciences and beyond. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, is an eclectic collection of new studies from accomplished and emerging scholars in the fields of communication, business, geography, kinesiology, psychology, and more, who employ a wide range of methodologies including quantitative, qu
Drawing from intergroup contact theory and social identity theory, this study explored the indirect effects of out-group partisan media exposure (Fox News for Democrats; MSNBC and CNN for Republicans), and out-group interpersonal political discussions with members of the opposing political party on intergroup bias and intergroup competition through party identity as a mediator. We also accounted for the effects of in-group partisan media exposure (Fox News for Republicans; MSNBC and CNN for Democrats) and interpersonal political discussion with members of one's own party. The results suggested that interpersonal political discussion with "the other side" (out-group interpersonal discussion) and exposure to in-group media increased prejudicial attitudes and competitive intergroup behaviors, not only directly but also through enhanced party identity.
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