Suchergebnisse

Talu Roasted Nut produced hereditary by craftsmen in Talu hadfamous savory taste. This product was very potential to be developed as main business especially for local communities. The Government efforts in order to effectively develop this product became a huge business community, should be supported by a professional marketing concept. To contributefor marketing strategy of this product, this research analyzed how the level of consumer perception toward the marketing diffused during the time and how the correlation on customer loyalty. The level of perception was measured by the TCR concept and confirmed with the Arikunto scale. The result showed only products qualityachieveda good ranking, price in sufficient level, promotion and distribution were at unfavorable rate. Meanwhile, consumer loyalty on this product was on the good level.It was only product qualities that correlate with consumer loyalty. The result of this study implied that for development the Talu roaste Nut,the product qualityshould be maintained especially about the taste, while assuredness of quality standard and packaging should be improved. In order to expand the area of marketing,this product should be revised the price aspect, promotion and distribution channels. Keywords: Customer loyalty, product, price, promotion and distribution channels

Delegation of budget management authority to Regional Governments in the framework of regional autonomy provides flexibility for Regional Governments to plan and implement development for the welfare of the people. For this purpose, one of the important aspects in the APBD is capital expenditure. Capital goods are very urgent for improving welfare and as a stimulus for improving the economy of the community. Among the sources of funds to finance capital expenditure are Regional Original Revenues (PAD) and General Allocation Funds (DAU). Are there funds obtained from PAD and DAU that are factors that influence the policy for the procurement of capital goods? This study will look at whether in the West Pasaman Regional this happened. The data studied were the 2012-2016 Regional Budget (APBD). The research method was quantitative associative where the hypothesis was tested by multiple linear regression. The results showed that both PAD and DAU had no significant effect. This shows that the policies of the West Pasaman Regional Government in the procurement of capital goods are not directly related to the amount of revenue from the PAD or the transfer funds in the form of DAU. Many other factors have resulted in why PAD and DAU have no significant effect on the procurement of capital, such as emergency sector financing and priorities. Keywords: Capital goods expenditure, Regional Original Revenues (PAD) and General Allocation Funds (DAU)