Suchergebnisse

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- 1 Introduction: Where are we Now? -- 2 Decoding the Market Logic -- 3 Sport: Winners, Losers, and the Logic of Competition -- 4 Corporate Social Responsibility: Corporate Utopias, Wishful Thinking, and the Logic of Sustainability -- 5 Success, Status, and the Logic of Individualism -- 6 Social Progress, Economic Decline, and the Logic of Objectivity -- 7 Boredom: Digitized '24/7' Connectivity and the Logic of Distraction -- 8 Afterword: How Does this End? -- Index.

Table of Contents; List of Tables; List of Figures; Acknowledgements; Introduction; Part I: New Modalities of Sustainability; Chapter One; Chapter Two; Chapter Three; Part II: Sustainability in Practice; Chapter Four; Chapter Five; Chapter Six; Part III: Towards an Urban Sustainability; Chapter Seven; Chapter Eight; Chapter Nine; Afterword; Contributors

This volume is a collection of essays considering the relationship between the social sciences and sustainability studies. Contributions are drawn from a range of disciplines, such as sociology, anthropology (both scholarly and applied), political science, and media studies. It has been carefully edited to provide the reader with a range of commentaries to interrogate the evolution of 'sustainability imaginaries' in contexts as varied as urban planning, community gardens, bread-making, sustainable food movements in Italy, applied projects such as water projects in Bangladesh, and disaster studies.As such, this is a book which ultimately argues for the value of the social sciences in considering one of the more urgent and complex topics of our time - that of sustainability

In this commentary we provide a brief review of sustainability research in the journal since its inception. Next, we offer an opinion on macromarketing's ambiguity to sustainability as a political project and a resultant failure to provide substantial emphasis beyond the Development School for solutions in the field. Despite macromarketing's centrality to marketing theory, the work in the journal has not had the impact it deserves in wider sustainability discourses. As two macromarketers with a lifelong interest in sustainability, we argue for more political reflection within the journal. We contend these current times of crisis require us to better listen to and act on prior counsel from critical and political perspectives within the journal, and submit, á la George Fisk, the journal's first editor, that the politics of the day demand a persistence to continue to ask difficult questions. From a sustainability perspective this would be to consider how best to engender future macromarketing research in the field as a political project.

PurposeDark marketing is the "the application or adaptation of marketing principles and practices to domains of death, destruction and the ostensibly reprehensible". This paper examines the nature, character and extent of dark marketing, noting that it is made manifest in manifold shapes and forms.Design/methodology/approachPrimarily a conceptual paper, this article includes several mini case studies – exemplars, rather – of dark marketing's many and varied expressions.FindingsThe paper considers the scale and scope of dark marketing, and endeavours to classify both. Dark marketing is discernible at micro, meso and macro scales. Its scope consists of four shades or degrees of darkness, entitled light dark marketing, slight dark marketing, quite dark marketing and night dark marketing. An evolutionary trend in the direction of darkness is also noted.Research limitations/implicationsThe paper is a think piece, not an empirical analysis. It is, therefore, a first step rather than a definitive statement.Practical implicationsPractitioners and academics are inclined to regard marketing in a positive light, as a force for the good. Crusading journalists and certain social scientists see it as the spawn of the devil. This article argues that the dark and light aspects of marketing are inextricably intertwined.Originality/valueThe paper provides food for thought, a markedly different way of thinking about marketing and its place in the world.

Reports the findings of recent empirical research into the job
satisfaction of an original sample of 1,326 UK marketing managers.
Provides data on the nature and sources of job
satisfaction/dissatisfaction and on the assessment of the relative
importance of various intrinsic (content) and extrinsic (context)
occupational characteristics. Analyses the satisfaction criteria against
a variety of variables such as age, gender, tenure and career
development. Discusses the implications for the marketing practitioner
at the workbench level within organizations.

Marketing and consumer research has drawn attention to the positive and joyful emotional features of consumer tribes. However, research has little to say on boredom, an emotional state already prevalent in consumers' lives, yet exacerbated during the COVID-19 pandemic due to lockdown restrictions that prevented tribal consumption experiences. Informed by Heidegger's understanding of boredom as a fundamental mood tied to temporality, this research uses semi-structured interviews to identify two kinds of boredom – superficial and profound boredom – and their specific temporal dynamics. Superficial boredom is common and refers to a situational restlessness in which people desire distractions. In contrast, profound boredom refers to an existential discomfort in which people struggle with their sense of self, but ultimately can result in the discovery of tribal passions. We explain superficial boredom as a symptom of a dominant temporal regime that comprises connectivity and acceleration. Together these temporal logics fragment and compress time in ways that encourage mundane social media consumption that simply fills time. We also explain how profound boredom stems from an abundance of uninterrupted time spent in relative solitude. In extending Heidegger's theory of boredom to analyse contemporary boredom in an era where digital technology is ubiquitous, our research contributes to consumer research's understanding of mundane emotions and discusses what it means to be bored together.

PurposeThe sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to bring these insights together or to more generally explore the question of "what is known about SF in the management literature and where could the SF field go from there?". The purpose of this paper is to bring together the field to identify opportunities for societal impact and further research.Design/methodology/approachA systematic literature review was conducted from the first appearances of SF in the management literature in 2000 up to papers published in June 2019, which resulted in 465 included papers.FindingsThe results illustrate that SF research is largely defined by two approaches, namely, pragmatic change and radical change. The findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future.Research limitations/implicationsWhat is known about SF is constantly evolving, therefore, the paper aims to provide a representative sample of the state of SF in management literature to date.Practical implicationsThis review provides decision makers with insights that have been synthesised from across the management field.Originality/valueThis review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research.