31 Ergebnisse
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In: Nations and nationalism: journal of the Association for the Study of Ethnicity and Nationalism, Band 23, Heft 1, S. 211-213
ISSN: 1469-8129
In: Nations and nationalism: journal of the Association for the Study of Ethnicity and Nationalism, Band 17, Heft 3, S. 676-677
ISSN: 1469-8129
In: Nations and nationalism: journal of the Association for the Study of Ethnicity and Nationalism, Band 13, Heft 4, S. 738-739
ISSN: 1469-8129
In: Nations and nationalism: journal of the Association for the Study of Ethnicity and Nationalism, Band 11, Heft 1, S. 161-162
ISSN: 1469-8129
In: Nations and nationalism: journal of the Association for the Study of Ethnicity and Nationalism, Band 11, Heft 1, S. 161-162
ISSN: 1354-5078
In: Nations and nationalism: journal of the Association for the Study of Ethnicity and Nationalism, Band 11, Heft 1, S. 161-162
ISSN: 1354-5078
In: Studies in ethnicity and nationalism: SEN, Band 16, Heft 3, S. 524-526
ISSN: 1754-9469
In: Cambridge review of international affairs, Band 29, Heft 1, S. 345-347
ISSN: 1474-449X
In: Perspectives on politics, Band 13, Heft 1, S. 151-151
ISSN: 1541-0986
In: Perspectives on politics, Band 13, Heft 1, S. 151-153
ISSN: 1541-0986
In: Studies in ethnicity and nationalism: SEN, Band 13, Heft 1, S. 109-114
ISSN: 1754-9469
In: Studies in ethnicity and nationalism: SEN, Band 12, Heft 1, S. 206-226
ISSN: 1754-9469
AbstractThrough the examination of four commercials advertising products by transnational corporations broadcast to Canadian audiences during coverage of the 2010 Winter Olympics in Vancouver, this article explores how certain images, particularly those related to hockey, appeal to emotion through the conduit of national identity. Drawing out recurring symbols and themes, I demonstrate that it is not one's love of hockey in itself, or the excitement one feels watching hockey to which these commercials appeal. Rather, hockey serves in these commercials as a national 'totem', an empty signifier like a flag whose primary meaning lies in its status as emblem of the group, recognised in common by members of the group as encapsulating and organising the otherwise heterogeneous assortment of myths, symbols, and values that constitute group identity. What these commercials do, intentionally or not, is re‐enact a ritual of almost religious function in which the national group reaffirms its agreement to be a group by unanimously experiencing the same emotion over the same object. The success of the advertisement rests in the ability of the advertiser to incorporate the product as a participant in the ritual; as a vital ingredient to the successful completion of the ritual, if not as an honorary non‐human member of the group itself.
In: Journal of gay & lesbian social services: issues in practice, policy & research, Band 13, Heft 4, S. 81-86
ISSN: 1540-4056
In: Journal of leisure research: JLR, Band 54, Heft 2, S. 269-285
ISSN: 2159-6417