Suchergebnisse

The objective of this research is to identify the existing business model implemented by Brajan Tourism Village by using Business Model Canvas (BMC) approach in order to develop a new business model after being analyzed by the SWOT analysis. SWOT analysis uses to identify the condition of internal factors based on the marketing mix of services and the conditions of external factors based on economic, environmental, political, socio-cultural, and technological conditions. The result shows that the condition of this tourism village has many strengths and some opportunities that have not been utilized. Thus, the formulation of strategies that can be applied is SO strategy, such as developing tourism products according to tourist interest trends, collaborating with tourism influencers as a promotion tool through social media, and increasing the quality and quantity of tourist facilities. The strategy should be implemented to develop a new business model for the Brajan Tourism Village in order to become an independent tourism village. Keywords: tourism village, marketing strategy, SWOT, business model canvas, Brajan

Tourism village is one of the tourism destinations that need to be developed. Brajan is a tourism village that has natural and cultural tourism potential. This village needs promotion in order to attract tourists. The aim of this study is to describe the basic elements of the tourism village and the marketing potential of Brajan as a tourism village. Data were collected through observation and interviews with the local communities in Brajan. After collecting the process, the data analyzed descriptively based on 6 basic elements of a tourism destination and marketing mix. The result showed that Brajan has a complete concept as a tourism destination. Moreover, this village has a lot of potential in terms of marketing. The stakeholders such as local people, manager and the Government need to developing and empowering its potential. The development of its potential is expected to have a positive impact and make the tourism village becomes a sustainable tourism destination.

Surabaya has the plan to reactivate tram in several arterial streets which will cause car lane reduction. This research aims to enhance the traffic performance of several arterial streets in Surabaya after the reduction of street width due to street space reallocation for the future tram track. The modal split analysis in a natural car and train or pulled scheme is compared to several vehicle restriction methods or push scheme which using data from car and motorcycle rider. From comprehensive computation, it is concluded that the insertion of tram track in the road space directly without any transport demand management will impact street performance to a more severe condition of traffic jam intersection. Therefore this research advising city government to apply restriction scheme to car and motorcycle by using high occupancy vehicle only scheme or prepaid area licensing scheme.