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It is admitted that issues of motivation for voluntary participation were little analysed in context of management (e.g., Marcinkevičiūtė, 2010; Christauskas, Petrauskiene, Marcinkeviciute, 2012). In Lithuania the topic of citizen involvement is particularly popular in political science (e.g., citizen political participation is actively analysed in publications by Imbrasaitė (2009a, b; 2010; 2011) etc). This article focuses on managerial context, therefore relevance of the topic and comparison of data of empirical research is based on increasing attention of scientists (e.g., Tijunaitiene, Neverauskas, Balciunas, 2009b; Petukienė, 2010; Buzaitytė – Kašalynienė, Narkeliūnaitė, 2011; Raipa, Buškevičiūtė, 2011; Stumbraitė-Vilkišienė, 2011; Christauskas et al., 2012; Gudžinskienė, Kurapkaitienė, Januškevičiūtė, 2013) to motivation to participate in civil society organisations and participation of individual segments. [.]

It is admitted that issues of motivation for voluntary participation were little analysed in context of management (e.g., Marcinkevičiūtė, 2010; Christauskas, Petrauskiene, Marcinkeviciute, 2012). In Lithuania the topic of citizen involvement is particularly popular in political science (e.g., citizen political participation is actively analysed in publications by Imbrasaitė (2009a, b; 2010; 2011) etc). This article focuses on managerial context, therefore relevance of the topic and comparison of data of empirical research is based on increasing attention of scientists (e.g., Tijunaitiene, Neverauskas, Balciunas, 2009b; Petukienė, 2010; Buzaitytė – Kašalynienė, Narkeliūnaitė, 2011; Raipa, Buškevičiūtė, 2011; Stumbraitė-Vilkišienė, 2011; Christauskas et al., 2012; Gudžinskienė, Kurapkaitienė, Januškevičiūtė, 2013) to motivation to participate in civil society organisations and participation of individual segments. [.]

The paper deals with the analysis of the theoretical aspect of public participation in decision-making processes relying on one of the theories of this phenomenon, namely democratic theory. The issue of public participation itself is not a new phenomenon; interest in it has been either increasing or decreasing from time to time. An imperative of developing the ways of "public involvement" in decision-making processes on issues related to life has not lost its importance and is still relevant nowadays.

The article seeks to generalize the results of the dealingwith the motivation of citizens'participation in civic societyorganizations in the aspect of collective motives.Participation is viewed as the act of society members'taking part in making decisions, and motivation is understoodas the determination of activity or stimulation to act. Thus,motivation being a secondary derivative with respect tomotive, its perception needs motives identification.Researchers state that "latent" participation potentialis characteristic to most citizens, however, only somescientists have asked who/what stimulate them to participate.The answer of the representatives of behavioral and socialsciences to the question why people take part in collectiveactivities is based on the theory of classical games(decisions): people act for the collective's benefit onlywhen they are personally interested in this or that activity.Although self-interest is an important motivating factor,however, it is not the only one as most researchersconsider. There is less argument upon the issue of othermotives except self interest.The theme has been selected because motivationincluding the perception of civic participation (embracingboth political and non-political participation) and itsconceptual empirical study is not known by the authors,however, some separate areas, e.g. political, voluntary orsimply activity aimed at common benefit and motivationissues are often in the focus of discussions. The researchand its results are presented in this article. The research isbased on the triangularity conception combining a descriptivetheoretical analysis and an interactive interview as well asa written questioning and an expert interview as anadditional method.Quantitative research is based on Simmons andBirchall mutual stimuli theory (MST). This methodologyhas been used in investigating participation motivation inLithuania. Simonons and Birchall have been interested instimuli and approach to participation motivation. MST hascombined two sociopsychological ...

The theoretical and practical aspects of persona l branding in Lithuanian music market are analysed in the article. In the scientific and popular literature personal brand is analysed in the context of variou s professional sectors, e.g. sports, music, politics. The need of its building is particUlarly noticeable in entertainment industry – in the case of popmusic performers ("stars"). According to Cerneviciute (2007, p. 183), popmusic is sold and marketable only through the performer whom the brand is attributed to. Through personal branding in music market, the performer becomes a competitive "commodity" that could be easily identified among various other "commodities" and gain the image of consumer production. [.]

The theoretical and practical aspects of persona l branding in Lithuanian music market are analysed in the article. In the scientific and popular literature personal brand is analysed in the context of variou s professional sectors, e.g. sports, music, politics. The need of its building is particUlarly noticeable in entertainment industry – in the case of popmusic performers ("stars"). According to Cerneviciute (2007, p. 183), popmusic is sold and marketable only through the performer whom the brand is attributed to. Through personal branding in music market, the performer becomes a competitive "commodity" that could be easily identified among various other "commodities" and gain the image of consumer production. [.]

In this article, the levels of science- business collaboration are analyzed; the roles of participants (sectors) and limits of responsibility delegated to and accepted by each of these levels are identified in theoretical aspect. Science institutions should not only traditionally teach and do research, but also undertake the "third" mission, the aim of which is to int ensify the collaboration between science and business. In this article the concept of collaboration between science and business is understood as continuous process of science- business interact ion when seeking common aims, which consists of a certain cont ent and organization elements. The literature on management, sociology, economy, public policy, psychology is analyzed and systemized by using methods of classification, simplification, and interpretation.

In this article, the levels of science- business collaboration are analyzed; the roles of participants (sectors) and limits of responsibility delegated to and accepted by each of these levels are identified in theoretical aspect. Science institutions should not only traditionally teach and do research, but also undertake the "third" mission, the aim of which is to int ensify the collaboration between science and business. In this article the concept of collaboration between science and business is understood as continuous process of science- business interact ion when seeking common aims, which consists of a certain cont ent and organization elements. The literature on management, sociology, economy, public policy, psychology is analyzed and systemized by using methods of classification, simplification, and interpretation.