Suchergebnisse

Anastasia Piliavsky (ed.), Patronage as Politics in South Asia. Delhi: Cambridge University Press. 2014. 485 pages. ₹895.

In 2004 and 2009, the incumbent central governments in India enjoyed a high level of voter satisfaction. Why then did incumbents lose elections in 2004, while winning them in 2009? The different electoral outcomes can be explained by a combination of satisfaction with a constituent's member of Parliament and the performance of the government at the state level, as well as satisfaction with the government at the national level. This analysis rejects the conventional argument of general satisfaction with the performance of the central government as being the determinant of electoral outcomes in national elections.

Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu - Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betül Bu?day, Hacettepe University.

The social coalition that supported the Bharatiya Janata Party in 2019 mirrored the demographic profile of the Hindu society. The party made substantial gains among the lower castes, the poor, rural voters, and less educated. How did BJP manage to attract these new voters? We argue that the immediate context of 2019 elections along with a profound ideological shift in Indian politics lies at the heart of the BJP's success. Underpinning the short-term factors of Modi's popularity, BJP's organizational advantage, heightened nationalistic sentiments, and expansive welfare politics, a new form of ethno-political majoritarianism delinked from religious Hindu nationalism was key to the party's ability to attract new voters.

Although the Indian Parliament has witnessed progressive democratization in terms of representation of various sections of society, it has declined as an effective institution of accountability. Unlike in Western democracies, the decline of Indian parliament is not due to strengthening of the executive. Ironically both the executive and the parliament in India have remained weak during the 'democratic upsurge' era, while some non-parliamentary institutions have succeeded in asserting their autonomy. We find that existing literature on Indian parliament fails in explaining the paradox of declining parliamentary performance amidst its democratization. In this article, we highlight five such paradoxes. We bring in political parties as the main explanatory variable and argue that the changing character of political parties during the 'democratic upsurge' era in India lies at the heart of this debate: the emergence of new players representing sectional interests though increased representation of various sections of society, yet adversarial politics among these parties led to parliament's decline.

'Ideology and Identity' shows that party politics and elections in India are a contest of ideas. Using survey data from the Indian National Election Studies (NES) and survey experiments from smaller but more focused studies, the text shows that Indian electoral politics, as represented by political parties, their members, and their voters, is in fact marked by deep ideological cleavages.