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This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space.

This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for "worlding." In particular, it looks at the multiple actors involved in branding activities, their interests and motives, and investigates tools, channels, and forms of branding. A major interest exists in the entanglements of different spatial scales and in the (in)consistencies of communication measures. Attention is paid to reconfigurations of certain images over time and to the positioning of objects of branding in time and space. Historical case studies supplement the focus on contemporary branding efforts. While branding in the Western world and many emerging economies has been meticulously analysed, this edited volume fills an important gap in the research on MENA countries

Der Sammelband gibt einen Einblick in Entwicklungen und Probleme der Wirtschaft im Vorderen Orient und das wirtschaftliche Handeln der dort Lebenden, seine Bedingungen und seine Folgen. Zugleich zeigt dieses Buch das vorhandene Potenzial von auf Wirtschaft und den Vorderen Orient bezogener Forschung in Deutschland auf. Anlass ist das nun 15-jährige Bestehen und das Herannahen der hundertsten Ausgabe der "Diskussionspapiere" (DKP) des früheren Fachgebietes Volkswirtschaft des Vorderen Orients an der FU Berlin, eine Reihe, die sich durch eine breite Vielfalt von disziplinären Herangehensweisen und fachlichen Perspektiven auszeichnet

AbstractIn the course of the spatial turn, long-established regional subdivisions of the world have been deconstructed, and area studies are increasingly opening up for transregional research. One (re)emerging research field is Trans-Saharan Studies, which considers historical and contemporary entanglements between the Maghreb, the Sahara and the Sahel (with further connections far beyond). Against this background, Steffen Wippel's essay reviews six recently published works that can be assigned to trans-Saharan research: two comprehensive textbooks and a catalogue written in French, two edited volumes that tackle entangled trans-Saharan and trans-Mediterranean migration flows and a study of an enclosed, yet widely interconnected inner-Saharan place and population group.