THE CAMPAIGN - THE LABOUR CAMPAIGN
In: Parliamentary affairs: a journal of representative politics, Band 54, Heft 4, S. 607-623
ISSN: 0031-2290
In: Parliamentary affairs: a journal of representative politics, Band 54, Heft 4, S. 607-623
ISSN: 0031-2290
In: Journal of political marketing: political campaigns in the new millennium, Band 3, Heft 1, S. 39-59
ISSN: 1537-7857
Scholars seeking to examine the effect that campaign processes have on election outcomes have focused largely on the behavior of voters. In contrast, the behavior of candidates, particularly with respect to the information that candidates communicate to voters, has received limited attention. The dearth of this work in this area stems in part from a paucity of data that allows candidate behavior to be reliably & systematically measured. In this paper, I assess a data source that may be used to overcome this limitation: televised campaign advertisements. After discussing the strengths & weaknesses of these data, I offer a sample analysis using data collected from all available advertisements produced by candidates competing in US presidential campaigns, 1976-1996. Specifically, I examine the factors that influence these candidates' decisions to address concerns that are salient to the public in their campaign messages. 3 Tables, 1 Appendix, 40 References. Adapted from the source document. COPIES ARE AVAILABLE FROM: HAWORTH DOCUMENT DELIVERY CENTER, The Haworth Press, Inc., 10 Alice Street, Binghamton, NY 13904-1580
In: Parliamentary affairs: a journal of representative politics, Band 54, Heft 4, S. 638-649
ISSN: 0031-2290
In: The Encyclopedia of Public Choice, S. 383-385
In: American politics research, Band 38, Heft 3, S. 502-530
ISSN: 1552-3373
We argue that citizens distinguish the tone of a campaign from the quality of information that it provides and that evaluations on each dimension respond differently to positive and negative political advertising. We test these claims using survey and advertising data from the 2000 presidential campaign and two 1998 gubernatorial races. In each race, citizens separate judgments about the tone of a campaign from judgments about the quality of information they have received. Furthermore, negative campaigning affects the former, but not the latter, set of evaluations. These results have implications for the debate over the impact of negative advertising and for how citizens perceive campaigns as political processes. [Reprinted by permission of Sage Publications Inc., copyright holder.]
In: Campaigns and elections, S. 57-59
In: Campaigns and elections: the journal of political action, Band 28, Heft 6, S. 85
ISSN: 0197-0771