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Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a ""new style"" campaign. Using fresh stories and recent research, the book follow

The importance of opposing viewpoints -- Introduction -- Chapter 1. Are there benefits to publicly financed campaigns? -- Chapter 2. Why is private campaign financing the most popular way to raise funds? -- Chapter 3. Do corporate donations need more or less legislation? -- Chapter 4. Why is transparency in campaign financing important to fair elections?

Political campaigns are an intrinsic piece of the increasingly expensive and polarizing road to Election Day. This volume looks into the many aspects of political campaigns, including nominations, political advertising, and the laws and policies in place to protect the voting process. Through in-depth main text featuring annotated quotes, sidebars, charts, and graphs, readers learn about the influence of social media on Election Day, and the ways psychology can help candidates win. They'll survey what voting might look like in the future. Readers are also presented with questions to help them review and think critically about this issue.

What is a presidential campaign? -- Understanding "Campaign" -- Setting up a campaign -- Why campaigns are important -- Primary and general elections -- The Electoral College -- Why elections are important -- The history of campaigns -- Use of technology -- What can go wrong? -- Civic responsibilities -- What we have learned -- Glossary -- Index -- Websites.

Cover -- Contents -- Foreword -- Acknowledgements -- Introduction -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- Chapter 9 -- Chapter 10 -- Chapter 11 -- Chapter 12 -- Chapter 13 -- Chapter 14 -- Appendix -- Image Credits -- Index

This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.

A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes

"Critics of referendums often lament that big money may buy success at the ballot box. But spending by interest groups may also be informative for citizens. This can only happen, however, if the financing of referendum campaigns is regulated. This book offers an overview of these regulations and presents research on their effects"--Provided by publisher

Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.

During the 1860 and 1864 presidential campaigns, Abraham Lincoln was the subject of over twenty campaign biographies. In this innovative study, Thomas A. Horrocks examines the role that these publications played in shaping an image of Lincoln that would resonate with voters and explores the vision of Lincoln that the biographies crafted, the changes in this vision over the course of four years, and the impact of these works on the outcome of the elections.Horrocks investigates Lincoln's campaign biographies within the context of the critical relationship between print and politics in nineteent

During the 1860 and 1864 presidential campaigns, Abraham Lincoln was the subject of over twenty campaign biographies. In this innovative study, Thomas A. Horrocks examines the role that these publications played in shaping an image of Lincoln that would resonate with voters and explores the vision of Lincoln that the biographies crafted, the changes in this vision over the course of four years, and the impact of these works on the outcome of the elections. Horrocks investigates Lincoln's campaign biographies within the context of the critical relationship between print and politi.