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World Affairs Online
Alonzo Kng: King Of Dance
In: Ebony, Band 63, Heft 1, S. 154-161
ISSN: 0012-9011
ATTITUDE CHANGE AND BEHAVIORAL CHANGE
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 30, Heft 4, S. 529-550
ISSN: 0033-362X
Since an att-object must always be encountered within some situation, about which we also have an att, soc behavior must be a function of at least 2 att's: att-toward-object (Ao) & att-towardsituation (As). Opinion expression & changes in opinion expression are both forms of verbal behavior &, thus, also functions of Ao & As. When a change of opinion is empirically found it may arise from a change in Ao, or As, or both, or neither. The classical paradigm of attitude change studies-pre-test, treatment, posttest-cannot ascertain which of these 4 possibilities produced the opinion change & must therefore be discarded. 3 new methods are then proposed for determining whether opinion change does or does not represent an attitude change: test for opinion change in at least 2 diff post-test situations; test for diff'ial change in several opinions in one post-test situation; test for behavioral changes accompanying opinion change. Illustrative res findings are cited. AA.
Regime change, regional change
In: The world today, Band 58, Heft 10, S. 4-6
ISSN: 0043-9134
World Affairs Online
All Change or No Change?
In: The world today, Band 65, Heft 7, S. 15-18
ISSN: 0043-9134
Next year, Burmese will vote in their first national elections for twenty years. The process is deeply flawed, but it will represent the most important political shift for a generation. The international community must seize this rare opportunity to induce the government to move towards greater openness and reform. Adapted from the source document.
Change competence: implementing effective change
In: Routledge studies in organizational change & development 9