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Intro -- Title Page Content -- Part 1: Life in the C-Suite -- IT'S LONELY AT THE TOP -- THE CHANGING WORLD OF COMMUNICATION -- THE ART OF CONTROL -- THE LEADER AS A BRAND -- THE IMPORTANCE OF THE LEADER BRAND -- CREATING YOUR PUBLIC PROFILE -- YOU'RE IN CONTROL OF YOUR BRAND -- INTERNAL COMMUNICATION VIA EXTERNAL MEDIA -- NEVER BE SEEN TO SEEK PUBLICITY -- UNDERSTAND WHAT MAKES THE NEWS -- HOW YOU COMMUNICATE AFFECTS HOW THE COMPANY PERFORMS -- JUST UNDER-PROMISE AND JUST OVER-DELIVER -- SET EXPECTATIONS -- ENJOY THE HONEYMOON WHILE YOU CAN -- YOU CAN FALL IN A HOLE BUT FILL IT UP -- Part 2: Communicating in the C-Suite -- DELIVERING AT THE TOP -- ENGAGING YOUR AUDIENCE WITH STORIES -- WHEN A STORY TELLS IT ALL -- YOU DON'T CREATE CHANGE WITH EMAIL -- TIME FOR A PRESENTATION AND TIME FOR A SPEECH -- AVOIDING NERVES - OR TACKLING THEM -- CONQUERING THE CHALLENGE OF NOTES -- BECOMING POWERFUL -- IT'S THE LITTLE THINGS THAT COUNT -- WHEN STRUCTURE MAKES THE DIFFERENCE -- CENTERING YOURSELF -- RHETORIC - LOVE IT OR HATE IT -- 50mm CAN MAKE A BIG DIFFERENCE -- THE WORDS THAT PROVE YOU'RE NOT CONNECTING -- IF IT FEELS CLUMSY, CHANGE IT -- THERE IS NO 'AUDIENCE' -- CREATE AN AUDIENCE -- GESTURES - BRINGING YOUR SPEECH ALIVE -- GESTURES ARE VISUAL AIDS -- GESTURES CAN BE TOO BIG, AND TOO SMALL -- USE GESTURES TO DESCRIBE -- GESTURES ARE FOR THE AUDIENCE -- KEEP YOUR GESTURES BEHIND THE LECTERN -- TELL US HOW YOU FEEL -- MOVEMENT ABOVE ALL -- MOVEMENT MUST HAVE PURPOSE -- THE POWER OF PRESENT PARTICIPLES -- GET YOUR HAND OUT OF YOUR POCKET! -- EMPATHISE -- TALK BENEFITS, NOT FEATURES -- THE BIG BLACK ARROW -- TAKE THE WIN -- CONVERSATIONAL LANGUAGE -- Part 3: Presenting Financial Results -- THEY'RE JOINED AT THE HIP -- HOW MANY TIMES DO YOU NEED TO TELL THEM? -- CUT DOWN THE NUMBER OF SLIDES -- DON'T USE ANY SLIDES -- DON'T READ THE SLIDES.

Chief Seattle. 2000. 57 minutes, color. video by B. J. Bullert. For more information contact Bullfrog Films, Box 149, Oley, PA 19547; 1‐800‐543‐3764; www.bullfrogfilms.com.

This unit introduces ESL and EFL students to the ongoing struggle between the Indigenous people of the Unites States and the United States federal government with reference to the events of the Nez Perce War of 1877 and the leader of the Nez Perce, Chief Joseph. The unit is aimed at young adult and adult learners at the B2 level with 93% of the vocabulary included in the first 1000 most used English words. Exercises use contemporary readings as well as archival material to cover vocabulary topics such as long definitions as well as structural elements such as finding the main idea. Grammar topics include the use of transitive and intransitive verbs. The unit also expands a student's appreciation for the complex relationship that Indigenous people have with the federal government both historically and today.