O poduzetniku (bio)etičaru u okviru Ulrichova koncepta integrativne gospodarske etike ; About entrepreneur (bio)ethics within Ulric's concept of integrative economic ethics
U ovom radu pokušali smo predstaviti ideju "integrativne gospodarske etike" Petera Ulricha sagledavajući je u kontekstu suvremenih etičkih strujanja, te je dovesti u vezu s novom paradigmom pluriperspektivnosti u okviru integrativne bioetike. Istraživanje smo bazirali na doprinosima Instituta za gospodarsku etiku u St. Gallenu (Švicarska), kojemu je začetnik i direktor sam Peter Ulrich. Usporedbe koje smo pokušali napraviti s idejom Hansa Künga Weltethos i Hansa Jonasa Princip odgovornosti trebale su nam pokazati kako je ideja integrativne gospodarske etike nastavak niza u okviru etičkih promišljanja o suočavanju s ozbiljnim problemima s kojima se susreće i susretat će se društvo i svijet. Ulrich traži odgovore na pitanje smislenosti našeg gospodarenja te koliko naše gospodarenje može biti opravdano u odnosu prema drugima, što bi bilo pitanje legitimnosti. Kao središnji izazov za integrativnu gospodarsku etiku i njezinu refleksiju svakako se može postaviti pitanje o okolišu i neadekvatno vrednovanje odgovornosti naspram prirode. Samim time dolazimo i do bioetičkog uporišta unutar ideje integrativne gospodarske etike. Tako ona neminovno postaje ne samo jedno od bioetičkih uporišta, nego svojim idejama i doprinosima može biti stavljena u okvire (integrativnog) bioetičkog diskursa. ; In this paper, we tried to present the idea of "integrative economic ethics" of Peter Ulrich, viewing it in the context of modern ethical trends, and bring the same in connection with the new paradigm of pluriperspectiveness within integrative bioethics. We based the research on contributions brought forth by the Institute for Business Ethics in St. Gallen, the founder and director of which is Peter Ulrich himself. The comparisons that we tried to make with the idea of Hans Küng Weltethos, and Hans Jonas Principle of Responsibility, were supposed to show us that the idea of integrative economic ethics is a continuation of a series within ethical considerations about dealing with serious problems which are and will be faced by the society and the world. Ulrich seeks answers to the question of meaningfulness of our economizing, and the question of how much can our economizing be justified in relation to the others, which would be the question of legitimacy. As a central challenge for integrative economic ethics and its reflection, the question about the environment and inadequate evaluation of the responsibility towards nature can certainly be raised. By that alone, we come to the bioethical viewpoint within the idea of integrative economic ethics. In that way, it unavoidably becomes not only one of the bioethical footholds, but it can be placed within the frames of (integrative) bioethical discourse.