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Article about the causes, patterns and trends in the development processes of globalization and Russia's place in the global world. The author analyzes the dynamics of globalization in the political, economic, cultural and legal fields developed on the basis of their three-level classification of global institutions.

Security issues are becoming more and more relevant for the Russian Federation in the context of the development of globalization processes and external pressure on the country. For the sustainable preservation and development of Russian society, economic security is becoming a priority.

Globalization remains the crucial trend of global development, and it is especially evident in economic sphere. Apart from it, political, informational and cultural globalizations are actively discussed. The rapid development of global market, initiated by the West, paradoxically, fostered redistribution of economic influence towards the non-Western countries and primarily to Asia. Therefore, the record of participation of BRICS states (China and India, primarily) in global processes is instructive. These two countries achieve significant developmental successes due to their integration in world economy without abandoning active participation of their government in regulation of economic and social activities. Analysis of the strategies adopted of other BRICS countries could appear quite useful for Russia. ; Глобализация остается определяющей тенденцией мирового развития, причем наиболее явно она проявляется в экономической сфере. Наряду с ней выделяются также политическая, информационная и культурно-цивилизационная глобализация. Стремительное развитие глобального хозяйства, инициированное Западом, привело к перераспределению экономического влияния — все большую роль в нем играют незападные, прежде всего азиатские, страны. В этой связи показателен опыт участия в глобализационных процессах государств БРИКС, прежде всего Китая и Индии. Эти две страны достигли существенных успехов в развитии за счет интеграции в мировую экономику без отказа от активной роли государства в регулировании общественных и хозяйственных процессов. Изучение стратегий партнеров по БРИКС представляет существенный интерес для России.

Article about the causes, patterns and trends in the development processes of globalization and Russia's place in the global world. The author analyzes the dynamics of globalization in the political, economic, cultural and legal fields developed on the basis of their three-level classification of global institutions.

Semantic maintenance of the concept "globalization" is examined, its wide and
narrow interpretations. It becomes firmly established that global integration is the
quantitative state of globalization, indicative on the scale of what be going on in society changes, and universalization is the description of the high-quality state of globalization. Processes of modernisation, internationalization, transnatonalization and
liberalization are methods, relations, structures and principles which accompany the
process of rapprochement of societies in global unit. Modern globalization on the
stage of technogenesis presents not simply socio-economic and socio-biospheric
process, and more vast is a technogenic socio-biospheric process of co-operation of
technogenic society, its technosphere and transformed biosphere.

The history of mankind since ancient times is characterized by trends on a global scale. Modern globalization processes have their origins in the 1960s, and the turning point in their development was the fall of the "socialist camp". The nature, essence and content of globalization cause criticism and concern of scholars and experts, civil society activists. This fact signals the lack of knowledge and proves the need for further research. The author argues that globalization is a complex structural transformation, and its main objective trends are materialized in the occurrence of proper events; thus allowing to more or less successfully assess a cause and effect relationship. The article concludes that the agents as well as all participants of the globalization processes increasingly demonstrate the desire to accumulate, strengthen and enrich their economic, political and legal powers and authorities. Their substantial properties as well as the system-building function which defines social order are qualitatively predetermined by targeted globalization effects where the key role is played by the Kantian notion of "self-regard". Keywords: globalization; trend of globalization; social philosophy; post-industrial society. ; История человечества с незапамятных времен сопровождается тенденциями глобального масштаба. Современные глобализационные процессы берут свое начало в 1960-х годах, а переломным моментом их развития стало падение «социалистического лагеря». Природа, сущность и содержание глобализации вызывают критику и обеспокоенность ученых и экспертов, активистов гражданского общества, что свидетельствует о недостаточной ее изученности и настоятельной необходимости дальнейшего исследования. Автор статьи доказывает, что процессы глобализации представляют собой сложноструктурное преобразование, и объективность ее основных тенденций материализуется в закономерности наступления того или иного факта (результатов, событий), что позволяет более или менее успешно оценить их причинно-следственную взаимосвязь. В статье делается вывод, что агенты, да и все участники процессов глобализации, демонстрируют перманентное стремление аккумулировать, усиливать и обогащать свои экономические, политико-правовые властные полномочия. Их субстанциональные свойства, системообразующая функция социального порядка качественно предопределяются целенаправленным воздействием глобализации, где ключевую роль играет кантианское понятие «забота о себе».

All the activities and phenomena of the modern society proceed under influ­ence of the globalizational processes. The globalization runs through mostly all the fields of the social life, primarily economic, political and social, cultural, humanitarian field. The globalizational processes have the specified legal di­mension, that becomes apparent, first, in changes of the correlation of national, regional and international law; besides this, in changes of the specificity of the legal regulation. ; В современном обществе все явления, процессы проходят под влиянием гло - бализацийних процессов. Глобализация пронизывает практически все сферы общественной жизни, прежде всего, экономическую, политическую, а также социальную, культурную, гуманитарную и др. Гло - бализацийни процессы имеют определенный правовой измерение, проявляется, во-первых, в изменении соотношения между национальным, региональным и международным правом, кроме того, в изменении специфики правового регулирования общественных отношений и др. ; В сучасному суспільстві всі явища, процеси проходять під впливом гло - балізаційних процесів. Глобалізація пронизує практично всі сфери сус­пільного життя, перш за все, еконо­мічну, політичну, а також соціальну, культурну, гуманітарну та ін. Гло - балізаційні процеси мають визначе­ний правовий вимір, що проявляєть­ся, по-перше, у зміні співвідношення між національним, регіональним та міжнародним правом, крім того, у зміні специфіки правового регулюван­ня суспільних відносин та ін.

The subject of the author's research is the development of transnational corporations (TNCs) as an organic component of modern international economic integration and globalization processes. The concept and features of TNCs are characterized. A brief historical overview of the formation and development of corporate transnationalism is proposed. Statistics on the largest TNCs are presented and analyzed. On the one hand, positive aspects of the impact of TNCs on the development of the world economy and its national components were identified, and on the other hand, the negative consequences of the expansion of these corporations for both host countries and home countries of TNCs. The relationship between TNCs and sovereign States is considered in many aspects. Thus, based on the analysis of the instruments of influence of the companies under consideration on the normative activities of the States, a shift from the interstate to the corporate legal field was recorded. One of the subjects of the article is mega regional trade agreements of a new type as a factor of increasing the contradictory impact of TNCs on the development of the world economy and its national components.

We strive to show the direction of the Georgian foreign policy, which is fully oriented towards European integration and economic development. The focus of Georgia's foreign policy is shifting to the EU region. European integration into the economic and political space is the main direction of Georgia's development. Today, integration processes between Georgia and the European Union are going on in such areas as economy, politics, and security. The undoubted political significance of rapprochement with the EU is connected, first of all, with Georgia's concern for security. Development in a peaceful and stable environment is not only the national interest of Georgia, but also the priority of the entire civilized world. In this regard, the coincidence of interests of Georgia and the Western world is obvious. Georgia's cooperation with the European Union began in the 1990s. The first official agreement signed in 1992 with the EU and regulating the priority areas of cooperation was the 1999 Partnership and Cooperation Agreement. Georgia adopted the European Neighborhood Policy Action Plan in 2006, the Eastern Partnership Communiqué was signed in 2008 and the Mobility Partnership Joint Declaration was signed in 2009. The Association Agreement signed in 2014 is an important milestone for Georgia on the path to EU integration. The agreement is basically an action plan for the modernization of the country, it provides for the strengthening of democratic institutions and the promotion of economic growth.

Attracting foreign investment, a developing country sets several goals: to obtain financial resources, use advanced managerial experience, and introduce innovative technologies. Achieving these goals becomes the basis for the modernization of the national economy. The advantages of bilateral agreements include the fact that they are the most flexible instrument for regulating interstate investment agreements that can have a direct regulatory effect on the subjects of these relations, thus compensating for the lack of incompleteness and instability of national investment legislation.

The task of paramount importance for any state is the preservation of its sovereignty and territorial integrity, the sustainable development of territories. Globalization, which has affected all spheres of social life, has exacerbated the problem of the loss of a person's identity to the local. In conditions when the state, under pressure from the external environment, needs to maintain sovereignty and create conditions for development, universalists, for whom sovereignty is not a value, carry a protest potential, which under certain conditions manifests itself in conflict forms of interaction with the authorities.
The purpose of the study is to identify the environmental capabilities of the territory in strengthening the connection of the individual with the place of residence, to identify the resources of collective integration at the level of local communities with the prospect of reaching wider social institutions.
It is determined that the objective condition that ensures the stability of society in the context of the transformation of the social structure is the presence of consolidation — the social cohesion of its citizens, their identity with the place of residence.
The conceptual basis of the study is a socio-territorial approach that contributes to an objective analysis of the processes occurring in local communities under the influence of globalization processes. Within the framework of the approach, interrelations and interdependencies between economic, moral, ethical, institutional processes observed on the territory of local communities in the context of globalization are established.
The properties of global processes that level out local specifics are named. Theoretically substantiated social practices of forming a person's commitment to the place of residence, in particular, one of the solutions is the accumulative effect of horizontal connections, the network principle of interaction between residents of the local community.
The study of local communities in the context of globalization expands the possibilities of modeling the possibilities of the local as a field of resistance to the global.

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of
marketing.

The issue of identity is becoming increasingly important in the global world, which underwent significant transformations during the economic stage associated with the power of transnational corporations and consumer economy, the political stage of international institutionalization, and has now entered the period when the social sphere and cultural identity have become crucial. The identification process is considered within the framework of the interdisciplinary approach centred on the interrelation of political and economic attitudes and culture. The growth of civilizational conflicts leads to the creation of artificial forms of identity based on gender, profession, sexual preferences, belonging to various interest-based communities, and so on. The article deals with the specific trends in the changing linguistic content in Russia, English-speaking countries and China in the light of these countries' integration in the global processes.Key words: national identity, power of mass media, high mobility, materialistic attitude to life, consumerism, macdonalization, trends towards multiculturalism, cultural values, blending, slangs. ; Проблема идентичности на современном этапе приобретает все большее значение в глобальном мире, который прошел в своем развитии экономический этап, связанный с властью ТНК и потребительской экономики, политический этап международной институционализации и перешел к периоду, когда главным оказываются социальная сфера и культурная идентичность. Процесс идентификации рассматривается в рамках междисциплинарного подхода, главными компонентами которого являются взаимосвязь политико-экономических установок и культуры. Рост цивилизационных конфликтов подталкивает к созданию искусственных форм идентичности по гендерным, сексуальным, профессиональным, фанатским и другим интересам. В статье на конкретных примерах рассматриваются тренды на изменение лингвистического контента в русском, английском и китайском языках при встраивании стран в глобальные мировые процессы.

The article specifies that inappropriate use of industrial policy instruments can lead to loss of competitiveness of the industry. For today's time, the economic situation of our state continues to worsen. The de-industrialization of the national economy is a negative factor for Ukraine. The development (extinction) of certain industries is analyzed. Many industrial enterprises are privatized; the state loses a sufficiently large number of enterprises, and accordingly receives no revenues to the budget.For the development of globalization processes with the help of industrial policy, the development and creation of large companies with the participation of the state is required. The development of a national industrial policy should be based on the experience of highly developed countries and proceed from their own past and the current socioeconomic and political development of the country. ; В статье доказано, что нецелесообразное использование инструментов промышленной политики в условиях тотальной глобализации, может привести к потери конкурентоспособности не только отдельной отросли, но и всего государства. Проведенный анализ позволил установить, что финансово-экономическое состояние отечественных промышленных предприятий является критическим.Многие промышленные предприятия приватизированы, как следствие государство теряет достаточно большое количество предприятий – идет процесс деиндустриализации национальной экономики. Соответственно государство недополучает поступлений в бюджет.В результате проведенных исследований установлено – идет процесс поглощения страны транснациональным капиталом, государство теряет основную часть своего суверенитета – экономическую, превращаясь из субъекта в объект международных отношений. ; У статті доведено, що недоцільне використання інструментів промислової політики в умовах тотальної глобалізації, може привести до втрати конкурентоспроможності не тільки окремої галузі, а й всієї держави. Проведений аналіз дозволив встановити, що фінансово-економічний стан вітчизняних промислових підприємств є критичним.Багато промислових підприємств приватизовані, як наслідок держава втрачає чималу кількість підприємств - йде процес деіндустріалізації національної економіки. Відповідно держава не отримує надходжень до бюджету.В результаті проведених досліджень встановлено - йде процес поглинання країни транснаціональним капіталом, держава втрачає основну частину свого суверенітету - економічну, перетворюючись із суб'єкта в об'єкт міжнародних відносин.