Suchergebnisse

Municipal involvement in the finance of fine arts museums raises the question: Just which market failure serves to rationalize this public subsidy? Two contenders are prominent in the literature: decreasing costs and education externalities. The relationship of price to marginal cost provides an operational test to distinguish among the two rationales. Scattered data from the 1880s and 1890s as well as contemporary discussion indicate that, implausible as it may seem now, education externalities constituted the operational justification for the public subsidy.

Sponsorship in sport is a rapidly growing part of the business
scene. Association with success or the right image can reap rich rewards
but there is also a danger of allowing enthusiasm for a sport run away
with your company′s money. Selecting a sponsorship target, choosing a
sport which provides an appropriate image for your company, and making
professional use of your sponsorship, are all vital to a successful
campaign.