The fact that the fossil fuels are getting more expensive all around the world most probably will cause certain difficulties in the energy supply of Hungary. Promoting the use of renewable energy resources in our country is vital. We don't have to pay to foreign countries for them and we can employ Hungarian workforce while producing renewable energy resources. We are concerned about the risks while using renewable energy resources and we take full responsibility for them. The expansion of use of renewable energy resources relies fully on economic productivity. The lack of capital, the biggest problem in Hungary, doesn't give much of a hope either. Still every single consumer should see that a lot of money should be spent on the use of these local resources on the short term. This constraint must be widely known by the population. Economic progress demands from everyone to use renewable energy resources as frequently as possible, though these may seem more expensive than the traditional energy sources.
The largest ethnic minority of the European Union is constituted by the approximately 10-12 million Roma population. Geographically they are primarily located in the South Eastern European EU Member States, and the solution of the Roma question constitutes a number one problem in the home affairs of these countries. Most of the countries are already members–or candidate members –of the European Union but their joining to the Western market economies is not lacking problems. As a consequence of the current financial and economic crisis, the EU has become even more "two-speed". In this crisis situation the situation of the Roma population living here has become particularly hopeless. The rapid increase in the number of the Roma population in South Eastern Europe living among the conditions of the demographic boom, as well as their geographical expansion intensify the sensitivity of the mainstream society regarding the questions of the transforming coexistence. The shift in the ratio within the population sharpened and magnified the differences between the dissimilar lifestyle and the philosophy of life respecting the two major social groups which led to sharpening tensions. Of course, the deeply desperate Roma population makes more and more attempts in order to be able to migrate from the South Eastern European countries to the richer regions of Western Europe and North America in the hope of an easier life. They, however, face more and more obstacles. The social and economic integration of the Roma population in Hungary is mainly hindered by the low level of education, the high level of unemployment, criminality and the existing prejudices experienced in the mainstream society.
In the study the author first makes clear the notion of nutrimarketing, and its place in modern marketing. He states that there are several factors that are responsible for the spread of the civilization diseases; one of the most important ones is the quality of nutrition. The health state of the Hungarian population is among the worst ones in the world, and it is well reflected in the unfavourable life expectancy at birth and the death rate. It is also proved that the mortality indexes are a lot more unfavourable than they would be justified by the food consumption, but in spite of this the quality of our nutrition is still far behind the optimal. He also reports that the nutrition of the Hungarian population is unfavourably formed by the consumers' misbelieves, as well as the distrust towards different foods. The strategic foods of the future – from among them the author analyses the market situation of and the opportunities of functional, organic and regional foods – can have a key role in putting an end to the health and nutrition anomalies. He states that the examined food-groups have distinctive and well-communicatable product properties and nutrition advantages, and their improvement potential is far behind that of the traditional products. The so-called nutrimarketing activity has a key role in the market positioning of the outlined foodcategories, that is why the most important fields of the nutrimarketing strategy will be defined as well. The author hopes that the results of the research will help the nutrition of the Hungarian population reach the optimal level. ; A tanulmányban a szerző elsőként tisztázza a táplálkozásmarketing fogalmát, illetve helyét a modern marketingben. Megállapítja, hogy a civilizációs betegségek terjedéséért számos tényező felelős, köztük az egyik legfontosabb a táplálkozás milyensége. A magyar lakosság egészségi állapota világviszonylatban a legrosszabbak közé tartozik, amelyet, jól tükröz a születéskor várható élettartam és a halálozási ráta kedvezőtlen alakulása. Bizonyítást nyert az is, hogy a halandósági mutatók sokkal kedvezőtlenebbek, mint azt az élelmiszerfogyasztás szerkezete indokolná, ennek ellenére táplálkozásunk minősége még messze elmarad az optimálistól. Megállapítja azt is, hogy a magyar lakosság élelmiszerfogyasztásának alakulását kedvezőtlenül befolyásolják a fogyasztói tévhitek, valamint az élelmiszerekkel kapcsolatos bizalmatlanság. A vázolt egészségügyi és táplálkozási anomáliák felszámolásában kulcsszerepet tölthetnek be a jövő stratégiai élelmiszerei, amelyek közül a szerző a funkcionális, az organikus és a regionális élelmiszerek piaci helyzetét és lehetőségeit elemzi. Megállapítja, hogy vizsgált élelmiszercsoportok megkülönböztető és jól kommunikálható termékjellemzőkkel, táplálkozási előnyökkel rendelkeznek, éves növekedési potenciáljuk pedig messze meghaladja a hagyományos termékekét. A vázolt élelmiszerkategóriák piaci pozícionálásában kulcsszerepe van az ún. táplálkozásmarketing-tevékenységnek, ezért meghatározásra kerülnek a táplálkozásmarketing stratégia fontosabb területei. A szerző bízik abban, hogy a kutatás eredményei elősegítik a magyar lakosság táplálkozásának közelítését az optimális értékekhez.
