Despite the attention given to presidential candidates every statement and gaffe by the national media, elections can be won and lost by campaign’s field efforts. In new research, Joshua Darr looks at how presidential campaigns can push coverage of their candidates in local newspapers. He finds that the best way for a campaign to earn positive coverage in local news is by targeting smaller newspapers. Those campaigns which did saw four times more positive stories about their candidate compared to those areas where the campaign was not active.
Ohio has been the focus of much attention as a battleground state in recent presidential elections; however, little is known about the relationship that exists between the candidates and the local media in such states. The purpose of this study is to examine this relationship in regard to the 2004 U.S. presidential campaign in Ohio. This study applies issue ownership theory which emphasizes the role of campaigns in establishing the criteria that voters use to choose between the candidates. This theory expects candidates to emphasize issues on which they are advantaged and their opponents are less favorably viewed. To explain voters’ response, this theory invokes the theory of framing. Framing theory expects that while frames often provide no new information with respect to a particular issue, they instruct the public on how to weigh the conflicting political messages that enter into daily political discussions. Put simply, issue ownership theory attempts to predict what issues the candidates will focus on and framing theory explains the level of importance voters assign to these issues. Based on the issue ownership theory and on data collected by the Pew Research Center in 2004 which found that Americans believed President Bush was more capable of handling foreign policy issues while Senator Kerry’s strength was domestic policy, it is expected that each candidate will attempt to frame the election around the issues the public views as his strength. In regard to the print media, it is expected that the framing of political issues in the newspapers will follow partisan voting trends. That is, newspapers in rural, traditionally-Republican areas will frame political issues as President Bush does in his Ohio speeches and vice versa for newspapers in urban, traditionally-Democratic areas. Content analyses of news coverage of political issues and campaign events, specifically candidate speeches, are analyzed to test these hypotheses. Initial results do not support the hypotheses. Interestingly, the study found that political dialogue was focused predominately on domestic issues with respect to both candidates and the rural and urban newspapers. However, such findings are not meant to suggest a direct relationship between the print media and the candidates. In fact, the study found little evidence to support any relationship beyond mere focus similarities. Going beyond such similarities, the study found that while the candidates and the newspapers were both focused on domestic issues, neither was focused on the same issues. In fact, the issues being framed as most important by the candidates were not the same ones being framed as most important by the print media. This is also true in regard to Ohio’s importance within the political discourse. The study found that while the print media discussed political issues as they related to Ohio, the candidates focused more on national issues, using Ohio as more of a backdrop for political discussion rather than a centerpiece for such discourse. ; No embargo
O artigo tem por objetivo investigar como o jornalismo local apresenta a visão dos turistas estrangeiros sobre Fortaleza durante a Copa do Mundo de 2014. Partindo dos referenciais sobre imagem, discute-se a construção da imagem do Brasil e, mais especificamente, do Ceará. A análise crítica do discurso (ACD), com base nas proposições de Norman Fairclough (2005), é o caminho escolhido para analisar duas notícias publicadas em junho de 2014, nos dois principais jornais da cidade, O Povo e Diário do Nordeste. O foco em qualidades de Fortaleza ajuda a construir uma imagem positiva da cidade para o cidadão local.
Tarafsız ve objektif basın anlayışı çerçevesinde tartışılan yanlılık, genellikle gazetelerin sunduğu haberler açısından belirli bir siyasi partiye yakın olup olmadığı ile ilişkilendirilmekte ve bu alanda çok sayıda araştırma yapılmaktadır. Bu çalışmada ise Antalya'da günlük olarak yayımlanan 13 yerel gazetede Büyükşehir, Kepez, Konyaaltı ve Muratpaşa Belediyeleri ile ilgili haber ve köşe yazılarının yanlılık açısından değerlendirilmesi amaçlanmıştır. Yapılan araştırmanın sonunda, incelenen gazetelerin bir kısmının iki farklı partiye ait olan Büyükşehir ve Kepez Belediyeleri ile ilgili haber ve köşe yazılarının sunumunda taraflı bir tutum izlediği tespit edilmiştir. Bu nedenle, söz konusu yanlılığın daha çok partizan nitelikte olduğu sonucuna varılmıştır. The bias discussed in the scope of neutral and objective press comprehension is generally associated with whether the newspapers are close to a certain political party in terms of the news they present and many studies have been carried out in this field. However, in this study, the aim is to evaluate the news and the columns related to Metropolitan, Kepez, Konyaaltı, and Muratpaşa Municipalities in 13 local newspapers also daily published in Antalya. At the end of the study that is carried out, it is determined that a part of the examined newspapers followed biased attitude in the presentation of the news and columns related to Metropolitan and Kepez Municipalities belonging to two different parties. Therefore, it is inferred that the said bias has rather partisan quality.