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"Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns, all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift, while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal--and capitalizing on it with AI"--

The nation has a dubious rep as a risky destination for solo ladies travelers. Among the tumult of impressions, huge populace, warmth, residue, and noise that new visitors to India must arrangement with, solo ladies travelers likewise need to deal with worries about security. The Government of India accords utmost priority to safety of women in the country. 'The Criminal Law (Amendment) Act, 2018' has been enacted, making the punishment for offences against women. Although government takes actions for offences against women, it doesn't prevent before it occurs. The evolution of technologies lead to the huge development in various fields, so such technologies can be used to prevent such offences. One such solution is the women's safety patrolling drone. Drones are allowed to be patrolled all time across the streets. The woman under threat can call the nearby drones using her smart phone. The drone arrives the location as soon as possible to protect her. By this way we can prevent threats against women.

Abstract
People rely extensively on online social networks (OSNs) in Africa, which aroused cyber attackers' attention for various nefarious actions. This global trend has not spared African online communities, where the proliferation of OSNs has provided new opportunities and challenges. In Africa, as in many other regions, a burgeoning black-market industry has emerged, specializing in the creation and sale of fake accounts to serve various purposes, both malicious and deceptive. This paper aims to build a set of machine-learning models through feature selection algorithms to predict the fake account, increase performance, and reduce costs. The suggested approach is based on input data made up of features that describe the profiles being investigated. Our findings offer a thorough comparison of various algorithms. Furthermore, compared to machine learning without feature selection and Boruta, machine learning employing the suggested genetic algorithm-based feature selection offers a clear runtime advantage. The final prediction model achieves AUC values between 90% and 99.6%. The findings showed that the model based on the features chosen by the GA algorithm provides a reasonable prediction quality with a small number of input variables, less than 31% of the entire feature space, and therefore permits the accurate separation of fake from real users. Our results demonstrate exceptional predictive accuracy with a significant reduction in input variables using the genetic algorithm, reaffirming the effectiveness of our approach.

Structural health monitoring (SHM) is an important research area, which interest is the damage identification process. Different information about the state of the structure can be obtained in the process, among them, detection, localization and classification of damages are mainly studied in order to avoid unnecessary maintenance procedures in civilian and military structures in several applications. To carry out SHM in practice, two different approaches are used, the first is based on modelling which requires to build a very detailed model of the structure, while the second is by means of data-driven approaches which use information collected from the structure under different structural states and perform an analysis by means of data analysis . For the latter, statistical analysis and pattern recognition have demonstrated its effectiveness in the damage identification process because real information is obtained from the structure through sensors installed permanently to the observed object allowing a real-time monitoring. This chapter describes a damage detection and classification methodology, which makes use of a piezoelectric active system which works in several actuation phases and that is attached to the structure under evaluation, principal component analysis, and machine learning algorithms working as a pattern recognition methodology. In the chapter, the description of the developed approach and the results when it is tested in one aluminum plate are also included.

Text categorization refers to the process of grouping text or documents into classes or categories according to their content. Text categorization process consists of three phases which are: preprocessing, feature extraction and classification. In comparison to the English language, just few studies have been done to categorize and classify the Arabic language. For a variety of applications, such as text classification and clustering, Arabic text representation is a difficult task because Arabic language is noted for its richness, diversity, and complicated morphology. This paper presents a comprehensive analysis and a comparison for researchers in the last five years based on the dataset, year, algorithms and the accuracy they got. Deep Learning (DL) and Machine Learning (ML) models were used to enhance text classification for Arabic language. Remarks for future work were concluded.

There is growing interest in ensuring equity and guarding against bias in the use of risk scores produced by machine learning and artificial intelligence models. Risk scores are used to select patients who will receive outreach and support. Inappropriate use of risk scores, however, can perpetuate disparities. Commonly advocated solutions to improve equity are nontrivial to implement and may not pass legal scrutiny. In this article, we introduce pragmatic tools that support better use of risk scores for more equitable outreach programs. Our model output charts allow modeling and care management teams to see the equity consequences of different threshold choices and to select the optimal risk thresholds to trigger outreach. For best results, as with any health equity tool, we recommend that these charts be used by a diverse team and shared with relevant stakeholders.

This paper investigates how institutional pressures affect the development of Circular Economy (CE) in firms. Using Institutional Entrepreneurship as a theoretical framework, this paper considers three different levels of institutional pressures (coercive, normative, and mimetic) to examine the effect of each pressure and their interactions on the development of CE. Seeking to clarify the debate on the effect of institutional pressures, this paper considers that the main limitation arises from the fact that previous research has analysed the relationship between institutional pressures without considering the interaction between them and the non-linearity of the processes. Deviating from previous papers, our analysis combines regression methods with Machine learning (i.e. Artificial Neural Networks), and employs data from the EU survey on Public Consultation on the Circular Economy. This research finds that while coercive pressures have a compulsory effect on the development of CE, mimetic and normative pressures do not have an effect by themselves, but only in interaction with coercive pressures. Moreover, this paper shows that the application of machine learning tools has an important contribution in solving interaction problems. From the perspective of environmental policy, this means that a comprehensive policy is required, which implies the coexistence or interaction of the three types of pressures.