Suchergebnisse

The article discusses the impact of mass communication on the formation of public opinion on migration movements in Europe in 2018 among the citizens of the host country. A number of patterns of shaping society's attitude towards migrants were identified, as well as the reasons for the incitement of hatred towards immigrants. The content of articles of American and European news media was also analyzed. Thematic areas in which the media present migrants are most often identified. This choice of editions is explained by the purpose of identifying the general trends and differences between information resources, the target audience of which is the population of different countries – the USA, the UK and European countries in general. The media reflects the processes taking place within and around society. Results contain the context in which a journalist poses a particular problem of great importance for the subsequent perception. The humanistic orientation of European Union policy has become the basis for the creation of programs that provide benefits for refugees, contribute to improving their living conditions, and facilitate the process of crossing borders to save them from the above factors. This is why we have taken into account the period of the 2018 migration crisis. The analysis revealed thematic areas in which the mass media most often present displaced people, which testifies to the general concepts in which society views the problem of migration adaptation. Mass media is not only an indicator of the society response to immigration movements, but also shapes consumers` opinion on information regarding migrants.

Regional media is an important segment of the socio-communicative model of the information space of Ukraine, which clearly identifies the vectors of ethnically and culturally identified journalism, works hard to preserve historical memory, national consciousness and civic activity of society. Their study is especially relevant in the period of modern socio-political changes associated with the development of democratization, decentralization and local self-government, which will make new adjustments to the typology, content and functions of local media. Currently, there is a growing scholars interest to the problems of regional journalism, but the culturological and axiological aspects of their study are still insufficiently investigated. This explains the choice of the research object, which were the regional media reviews, reflected in the memoirs and publicistics of the famous Ukrainian writer and public figure Oles Honchar. Recourse to such methods as content analysis, historical, systemic, biographical, axiological, statistical, made it possible to carry out a multifaceted interpretation of journalistic assessments by the writer of the spiritual potential of regional and district newspapers, through which to cover certain periods of Ukrainian journalism development of the twentieth century and reveal the writer's personal involvement in its history. Oles Honchar cooperation with the mass media lasted for more than sixty years. It was widely disclosed in his diary entries, epistolary and journalistic works of various genres. The writer's connections with the regional press are reproduced in chronological order, starting from the 1930s, the journalistic activity of young Oles Honchar in district and regional newspapers in Poltava and Kharkiv regions and ending with observations of an already experienced publicist and master of the word on the activities of local media during the years of independent Ukraine. An analysis of the congratulation-letters texts addressed to local newspapers and magazines offices ...

We have researched media texts of the anti-terrorist military action participants. There are war diaries, memoirs, blogs, publications of veterans and separately journalistic interviews with them. We used comparative, analytical, synthesis and induction method. Communicative specificity of these texts was concretized. Literary works of anti-terrorist military action participants are amateur and new for Ukrainian information space. They were built on the autobiographical basis. This kind of memoir genre is a valuable source for learning both behavior of some person in concrete conditions and sociopolitical order of some people in determined history period. The authors demonstrate their military personal experience through detailing of war events. Memoir writers explain their motivation of joining military platoons and demonstrate a strong patriotic position. Veterans recite their own history in a chronological order with adding images of comrades, commanders, technique units, tranches, weapon, elements of everyday life to their telling. Also combatants say about exploits of their fighting brothers. The prominent feature of memoirs is a contrast between front realities and civilian life. Military action participants have a colloquial style with military slang and terms. With a great sadness Ukrainian defenders describe a way of life of dead friends. But military texts have a lot of funny stories, jokes, positive notices and interesting cheerful details of communication between soldiers. The analysis of media texts allowed to find out problem zones of veterans' life. There is need for civil and professional adaptation, socialization, saving a memory about heroes. The authors try to pay attention of wide society to these problems and motivate to its solution. The results can be used in the course of the journalism specialty for the further scientific researches.

The article analyzes lexical items, the augmentatives, that are used in the language of modern mass media; it is defined new lexical items and expansion of the sphere of their functioning in media materials on social and political and other subjects; it is defined the functional and stylistic role of augmentatives in the language of the press and negative assessment in publicistic materials. The descriptive research method and observation method were used as main in studying augmentatives in the language of Ukrainian periodicals of the XXI century. At different stages of the research the method of functional analysis was used to determine the stylistic load of lexical items. It is concluded that in the language of Ukrainian periodicals, the augmentatives are rarely used, unlike diminutives. They most often have a negative assessment function, representing neglect, condemnation, contempt, etc. Sometimes, with the help of augmentatives, they show the size of the object, phenomenon, or a living being that the author writes about. In general, the augmentatives give some expressive coloring to the text.

The article deals with the analysis of historiographic scientific researches on origin and development of national printed mass media.Ukraineis presented as a country with long-standing traditions of publishing, a country where there are a lot of scientists studying the history of Ukrainian periodicals. Informatization of human activities becomes more and more profound, thorough and complete, and this fact requires constant analysis, assessment of printed products functioning from the point of view of their role in information, scientific, educational and cultural spiritual provision of society. The peculiarity of this revolutionary change forUkrainelies in the fact, that political and social-political changes, connected with obtaining independence and establishing statehood byUkraine: complex and system-defined historiography of publishing in post-industrial period is scantily explored. The undertaken historiographic investigation shows, that scientists were concentrated on searching rather special components of a publication. The author analyzed the existing periodization of mass media development depending on different factors and generalized, systematized and added the results of the existing investigations. The suggested periodization is, on the one hand, the continuation of scientists' analytics, who researched shorter time periods, and, on the other hand, the investigations are supplemented with the analysis of the influence of social and economic factors. Besides, the majority of scientists investigate only their regions, often keeping to their ideological bias, that brings contradictions even in such, at first sight, simple questions as: where the first Ukrainian newspaper was published. The deficiency of unified methodological approach to problems under investigation is clarified. It is proved, that the situation in publishing depends on the pluralism, freedom of speech, well-developed party structures. Complex investigation requires not only knowledge in history, but also in economics, management, ...

The article is devoted to the actual problem of print media reforming, in particular the definition of its perspectives and trends. The article highlights re-registration processes results of Ukrainian state and public print media and publication editions. Consequently, enforcement of the Bill's provisions of Ukraine "On the Reform of State and Public Print Media" was considered. The process of print media denationalization has been investigated and analyzed, factors that hinder and impede print publications reformation, declared as reform objects are found out. In particular, it is noted that there is a reluctance to carry out re-registration by labor collectives, in which exists the fear of a future existence without founders' financial support, provided by the state or local budget, as well as conflicts that arise on the basis of property/premises handover by owners to editorials that were previously there. It is found that one of the main problems is the careless and irresponsible work of "Ukrposhta" postal workers, in particular postman, namely delivery delay of some editions for at least two weeks, or even, for several months, slows down the success of Ukrainian print media. The statistical analysis of editions reforming has been carried out during the two years of reform — from January 1, 2016 to December 18, 2018. The leaders of denationalization, who have re-registered more than 50 percent of the reform objects specified in the "List of Reform Objects" approved by the State Committee for Television and Radio Broadcasting, have been identified. The article presents results in the chronological order, that were presented by the State Committee for Television and Radio Broadcasting, the Center for Democracy and Rule of Law, and in particular organizations that monitor print media reform results. The latest results are presented as at 18 December, 2018 — two weeks before the reform formal completion — January 1, 2019.

Introduction. This article explains the peculiarities of the content constructing of the political media discourse of the Russian Internet resource sputniknews.com for September 2016, represented by English-language political media texts about events in Ukraine.Purpose. The purpose of the article is to disclose peculiarities of the content constructing of the political media discourse in question via the analysis of the cognitive plane of its objectification.Results. The article holds that the political media discourse is a complex phenomenon that has three planes of its objectification: cognitive, pragmatic, and communicative (linguistic). The analysis of its cognitive plane accomplished as the analysis of the content of its political media texts enables to disclose peculiarities of their content constructing. The article proves that this constructing is typically based on a purposeful manipulation of information on behalf of the message author (sender). It is done in different ways and by various means – by faking facts, by their partial distortion, by a shift within the concept semantic field, by the concept simplification, and by stereotyping. The very form of facts presentation also contributes to information distortion – it can be statement, repetition, fragmentation, breaking news, sensation, and non-alternativity (of information source or of view point). Such а content constructing, typical of the analyzed political media texts, enables the message author (sender) to present concrete facts, political events and the very social reality in the right light, suggesting or imposing on the message recipient a certain (necessary) understanding of what is perceived.Originality. Originality of this article is provided by a complex approach to the analysis of the political media discourse. The article contributes to the discourse analysis, in particular to the studies of its cognitive and linguistic-cognitive characteristics.The perspective of the problem under discussion can be seen in the analysis of interrelated pragmatic and communicative (linguistic) planes of the political media discourse objectification.Conclusion. Thus, according to the obtained data, the content constructing of English-language political media texts about events in Ukraine, which represent the political media discourse of the Russian Internet resource sputniknews.com for September 2016, is typically based on manipulation of information. Accomplished by the message author (sender) in different ways and by various means, manipulation of information results in various interpretations of concrete facts, political events and social reality with the purpose to suggest or impose on the message recipient a certain (necessary) understanding, which is, in fact, a manipulative impact on public consciousness.

Nowadays, media act as a conduit between governmental authorities and the public. The adjusted mechanism of interaction between public authorities and the media, effective and open information policy of the state, filling the information space with key messages today are just some of the main government's tasks in overcoming the crisis. The purpose of this article is to explore the main trends that exist in Ukrainian political and information spheres in order to develop anti-crisis tools for the effective formation of the media reputation of governmental authorities of Ukraine. In the process of research, a number of general scientific and special research methods were used, in particular, structural-functional, comparative, qualitative-quantitative, empirical research, etc. The lack of clear communication strategy, professional anti-crisis structural units for information monitoring and analysis, insufficient diagnostics of citizens' reaction to communication messages and attempts to resolve conflicts and crises situations cause the decrease of Ukraine's reputation in the international arena, makes it impossible for the public authorities to resolve crisis issues and inform the citizens during crisis and emergency situations. As a result of the research, it was stated that there is a lack of articulation of meaningful answers to painful questions and purposeful concentration of media and public attention to help to solve problems instead of spreading destructive sentiments. Under the new conditions of information space globalization and information wars, the state is obliged to bring Ukraine's media legislation to European standards, ensure national interests' preservation, take timely measures to protect vulnerable groups from potentially harmful content, without hindering the right to freedom of speech. Under these conditions, the level of trust in state institutions is dramatically falling and, public authorities should closely collaborate with civil society organizations. One of the key diagnostic methods ...

У статті йде мова про те, що динамічний розвиток інформаційного соціуму та нових технологій перетворення інформації зумовлює необхідність створення сприятливих умов для застосування наративного навчання як нового методологічного підходу в педагогічній практиці та комунікації. Наративний підхід створює можливість для пошуку й розуміння смислів у різних формах і проявах життя. За допомогою наративу людина може осмислити ширші, складніші й більш диференційованіші контексти власного досвіду. Охарактеризовано й дано визначення поняттям наративного навчання, мультимедійного наративу, медіа компетентності, обґрунтовано необхідність використання мультимедійних технологій учителями у процесі впровадження наративних методик у професійну діяльність. ; The article refers to the fact that the dynamic development of the information society and new transforming information technologies necessitates the creation of favorable conditions for the use of narrative learning as a new methodological approach in teaching practice and communication. Narrative approach provides an opportunity to find meaning and understanding in various forms and manifestations of life. Using narrative approach person can comprehend the broader, more complex and more dyferent context of personal experience. The concept of narrative learning, multimedia narrative, media competence, the necessity of using multimedia technology by teachers in implementing narrative methods in their professional activities is characterized and defined. The multimedia narrative increases the values space using information and communication technologies that impact the strategies of design, understanding and learning of reality and identify it as part of human reality. It extends the information channels of influence, creating favorable conditions for cognitive activity, provides a new development of interactive learning in practice allows for the implementation of an individual approach. Effective factor of multimedia narrative is its interactivity, adaptability, based on the use of networked information technologies, including cloud technology resources, flexible learning modules, distance learning, providing interactivity, continuity, democracy, and personal orientation training. Narrative multimedia training is defined as a teacher interactions with students in which the rational and logical, emotional and sensory characteristics of information transferred to and absorbed not only through verbal, but also other information channels using information and communication technologies, making it possible to extend, enlarge, update a number of meanings and nuances that arise in the course of new knowledge. Narrative multimedia learning is characterized by a certain level of creativity that makes possible different ways of structuring, transmission and presentation of information. Therefore, a characteristic feature of teacher training to a multimedia narrative learning is fostering the skills of critical perception of information in the media space and enriching the experience of creative activity, formating of creating imaginative world skills using information and communication technologies. This approach is based on the magnitude of attracting students to the creation of information products as a necessarily step in the process of development of information and communication competency and media competency, which is of particular importance in the modern media space – an integral environment used for storage, transmission and presentation of information or data.

Introduction. This article gives reasons for recognizing the political media discourse a separate discourse type and it also examines linguistic realization of a manipulative function within the political media discourse. Purpose. The purpose of the article is to expose an integrative and complex nature of the political media discourse as a separate discourse type and to identify specificities of linguistic means used within it to exert a manipulative impact on the recipient. Results. The article holds that the political media discourse is a separate discourse type that, similar to any other type of the discourse, is a unity of the process and its result. Integrating typical features of the political and media discourses, it possesses a number of its own specific functional features, the main of which is instrumentality. Instrumentality is immediately connected with anguage – the main means (an instrument) of communication, which explains its paramount significance for formation of political media texts. Linguistic realization of the instrumental function molds in the receiver this or that emotional mood, thus affecting his/her train of thoughts in the way intended by the text producer. If such an impact on the receiver's mind is intentionally covert, it is qualified as manipulative, characteristic of political media texts. A manipulative impact is achieved by the use of pronouns: the personal pronouns "you","we", "they", when realizing their meaning of inclusiveness, create an illusion of positive and objective information; the personal pronouns "we" and "you", when realizing their meaning of generalization, create an illusion of a unified and commonly accepted opinion. A manipulative impact is also achieved by the use of rhetoric questions, declarative sentences used instead of interrogative ones, by the use of different kinds of repetition, by polysyndeton, parcelation, etc. A manipulative impact is a pragmatic effect of the political media text, which results employment of concrete communicative strategies embodied in different nominative, axiological, and rhetoric linguistic means. It is also done by a particular composition of the political media text. Originality. Originality of this article is provided by a complex approach to the analysis of the discourse. The article substantiates the necessity of recognition the political media discourse a separate discourse type and contributes to the discourse analysis, in particular to the studies of its cognitive and pragmatic characteristics. The perspective of the problem under discussion can be seen in the analysis of concrete manipulative techniques used within the political media discourse. Conclusion. Thus, the political media discourse is a separate discourse type that integrates typical features of the political and media discourses; it is a unity of the process and its result. Among its numerous functional features the main is instrumentality, which, from a linguistic perspective, presumes an impact, especially manipulative, on the receiver. Realization of such an impact is achieved by use of different linguistic means: nominative, axiological, and rhetoric