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Abstract
Consumer research has focused on market-mediated efforts to memorialize the past, but this overshadows the issues that arise when consumers, as nonprofessionals, make the past consumable. Consumer-driven memorialization is defined as consumer engagement with traces of the past in memoryscapes of low market-mediation that creates a complex interplay of remembering and forgetting. Based on an ethnographic study of urban exploration, we theorize that consumer-driven memorialization comprises two practices of tracing and trace-making. Tracing involves consumer attempts to recover traces of the past, while trace-making involves consumer attempts to create traces for the future. Consumers enact multiple roles during consumer-driven memorialization: explorers experience the past, archaeologists materialize the past, artists aestheticize the past, and historians narrate the past. The theorization of consumer-driven memorialization offers three contributions. First, the dimensions of consumer-driven memorialization broaden understanding of what constitutes a consumable past in contexts of low market-mediation. Second, we explain how the ideological and material challenges that emerge in consumer-driven memorialization generate a complex interplay between remembering and forgetting. Third, we shed light on how consumer-driven memorialization is inscribed in space.

Communities across the world have begun recording COVID-19 narratives for future memorialization efforts and commemorating those who have perished from the virus through online memorials. It is time to pair their efforts with national ones. Here, the author explains how.

This article examines the current heroization of Ukrainian nationalist leader, Stepan Bandera, as manifested in monuments and commemorative practices. It offers a topographic survey that reveals the extent and variety of modes of Bandera heroization. It examines the esthetic and historical controversies that surround Bandera memorialization. It enquires into the personal motivations and political strategies that underlie the effort to project the chosen image of Bandera upon the public space in highly visible terms. It suggests that the campaign in favor of memorializing Bandera can best be understood in performative terms. It is in depicting Bandera as a hero of Ukraine that Bandera becomes a hero of Ukraine.

"Memorialization in Germany since 1945 provides a wide-ranging discussion of contemporary Germany's rich memorial landscape. It discusses the many memorials to German losses during the Second World War, to the victims of national socialism, and to those of GDR socialism. With up-to-date coverage of many less well-known memorials as well as the most publicised ones"--Provided by publisher

This article examines the difficulties faced by three Eastern European countries in commemorating the Holocaust in the post-Communist era. Since 1989, many of these countries have sought to fashion new national identities by looking to their pre-Communist past. In the case of Slovakia and Hungary, however, their pre-Communist predecessors were Nazi allies, and while Poland never collaborated with Nazi Germany, the Home Army had a difficult and complicated relationship with Jews and Jewish underground organizations. I identify three basic approaches taken by these countries' memorials regarding the fate of their Jewish communities during the war: aphasia (an unwillingness to speak about the Holocaust), "deflective negationism" (shifting blame to others), and finally, an open examination of the Holocaust.