Metaphorical holocausts
In: Patterns of prejudice: a publication of the Institute for Jewish Policy Research and the American Jewish Committee, Band 48, Heft 4, S. 428-430
ISSN: 0031-322X
In: Patterns of prejudice: a publication of the Institute for Jewish Policy Research and the American Jewish Committee, Band 48, Heft 4, S. 428-430
ISSN: 0031-322X
In: Patterns of prejudice: a publication of the Institute for Jewish Policy Research and the American Jewish Committee, Band 48, Heft 4, S. 428-430
ISSN: 1461-7331
In: Historical Social Research, Supplement, Heft 31, S. 193-200
The workshop "Thinking in Practice" aimed to integrate both theoretical and practical methodologies. Therefore, we organizers decided to combine free discussions with more playful moments, along with some focused confrontations. These playful moments were intended to establish each workshop participant's position with respect to modelling, as well as to grasp and stress the most salient concepts emerging during the different sessions and discussions. This was in fact a purposeful methodological choice that allowed us to correlate the use of certain metaphors as models for the discussion, and as paths and guidelines for the various focus-exercises.
In: Millennium: journal of international studies, Band 34, Heft 3, S. 983-985
ISSN: 0305-8298
In: Political psychology: journal of the International Society of Political Psychology, Band 27, Heft 3, S. 497-499
ISSN: 1467-9221
In: International studies review, Band 7, Heft 4, S. 636-638
ISSN: 1521-9488
Currently, the centrality of marketing to enhancing the prosperity of businesses, individuals and even society is an undeniable fact. Marketing has emerged as a field worthy of being investigated by both marketing theorists and practitioners and specialized discourse researchers. Since the apprehension of the highly complex and abstract marketing notions cannot be achieved spontaneously, metaphor represents a valuable tool for providing a better understanding of the domain in question. In this context, our paper aims to explore three of the most relevant conceptual metaphors used in relation to marketing, namely the MARKETING IS MOVEMENT, the MARKETING IS MILITARY CONFLICT and the MARKETING IS A RELATIONSHIP conceptual metaphors. Relying on a corpus formed of two notable works on marketing, we highlight the main linguistic realizations of the above-mentioned metaphors, with a focus on their emergence and prominence in close connection with the shifts in the conceptual paradigm of marketing.
BASE
In: Journal of peace research, Band 42, Heft 6, S. 763
ISSN: 0022-3433
This paper approaches the topic of conceptual metaphor and political communication from a textual-linguistic, semantic, cognitive-linguistic and argumentative perspective. The manner of implementation of conceptual metaphors in the analysed sample is in direct relationship to the text form of Borčić, N., Kanižaj, I., Kršul, S.: Conceptual Metaphor in Political interview. The basic language, or textual function of a political interview is the informative-persuasive function. Political communication presents a form of interaction, i.e. public communication which develops through available linguistic knowledge in the area of political activity. The persuasive effect of political interviews builds on the original feature of rhetoric as the power of persuasion in truthfulness and correctness of what is being said. Issuers, i.e. politicians want to challenge the recipients' own interpretation through the offered conceptual statements. Scientists who deal with language policy and conceptual metaphors in a language find the subtle expression of emotions through the use of metaphor one of the essential characteristics of a successful persuasive political communication. Conceptual metaphors in that way shape the themes of a certain society and also affect social reality by emphasizing certain parts of the theme or approach to the theme. Use of conceptual metaphors makes it possible to point out that part of the target domain to which one wants to direct the attention of the recipient. Leading politicians should know how the nation "breathes" and the language should match the powers that they have and their positions.
BASE
In: Вестник Пермского университета. Российская и зарубежная филология, Heft 4
[EN] It is an acknowledged fact that the appearance of new genres in cyberspace has shifted the main focus of instruction strategies nowadays. Learners of any field are challenged by the acquisition of a new type of literacy, digital literacy –how to read and write, or how to interact, in and through the Internet. In this line, websites often show expressions like "home", "visit", "down-load", "link", etc. which are used in a new sense that did not exist before the digital era. Such expressions constitute the manifestation of mental models that have been transferred from traditional conceptual domains onto the new knowledge domain of the Internet. These conceptual metaphors are some of the cognitive models that help in the conceptualization of new cybergenres. This paper points at describing how these cognitive models build our notion of diverse cybergenres in English – e.g. the weblog, the social network, the cybertask. Our aim here consists in detecting these metaphorical models as well as describing and classifying their conceptual mappings between domains. With that purpose, some digital materials are analyzed, so as to test the hypothesis that such mappings and models guide the user's representation of the genre, as a coherent structure. ; Girón García, C.; Navarro Ferrando, I. (2014). Digital Literacy and Metaphorical Models. Multidisciplinary Journal for Education, Social and Technological Sciences. 1(2):160-180. doi:http://dx.doi.org/10.4995/muse.2014.2991. ; SWORD ; 160 ; 180 ; 1 ; 2 ; Caballero, R. (2003). Metaphor and Genre: The Presence and Role of Metaphor in the Building Review. Applied Linguistics, 24(2), 145-167. doi:10.1093/applin/24.2.145 ; Dunn, R., and S. Griggs. (1988). Learning styles: Quiet revolution in American sec- ondary schools. Reston, Va.: National Association of Secondary School Principals. ; Kress, G. (2004). Literacy in the New Media Age. London: Routledge. ; Kellner, D. (1997). "Intellectuals, the New Public Spheres, and Technopolitics," New Political Science 41-42 (Fall): ...
BASE
In: Voprosy Filosofii, Heft 6, S. 95-103
This article proposes an interpretation of the metaphorical correlation (MC) as a mechanism of thinking aimed at the search for, and development of, a thinking strategy, set down and conveyed by language, that will be most effective in the given cultural and historical context. The MC mechanism is defined as a process by which some characteristics of an object (those selected by thinking) interact and some others are suppressed, with a chance at later actualisation. As a result, awareness of the self as an existentially non-static system bearing with it 'the world as an accepted sense' makes it possible to rethink the connection between language, thinking and perception. Here, a problem assuming a special prominence is attaining the obviousness and veracity (a primary cohesion of experience) by possessing which cognising agents construct a reality for themselves. The article considers Gustav Gerber's ideas and Hermann von Helmholtz's definition of perception as 'unconscious inference', as well as Immanuel Kant's assertion about the 'logical tact' lying 'in the obscurity of the mind'. Metaphorical correlation is shown to be able to act as a mechanism of a sui generis intuitive logic, which marks the starting point of cognitive reflection and paves the way for linguistic reality. Metaphorical correlation is a mechanism of abstraction and conceptualisation that determines the angles of cognitive reflection. The author concludes that if thinking is to be viewed as a calculus of the best possible strategy for interpreting experience (this vision is reflected in language, ever illuminating the substantive aspects of an object that are existentially important for a native speaker), the MC mechanism, which is immanently intrinsic to thinking processes, makes it possible to 'calculate' a thinking strategy whose adaptive value lies in the possibility of explicating the elements of experience for which there is a compelling existential need and inhibition of those whose explication is not requisite at the moment.
In: Curriculum Inquiry, Band 11, Heft 4, S. 307
In: Curriculum inquiry: a journal from The Ontario Institute for Studies in Education of the University of Toronto, Band 11, Heft 4, S. 307-320
ISSN: 1467-873X