Suchergebnisse

"Unter Koreakennern ist die Erkenntnis weit verbreitet, dass der koreanische Nationalismus das größte Problem sein kann, wenn Ausländer sich bemühen, die Wesensart der Koreaner zu verstehen. Es gibt eindeutig einen Nationalismus koreanischer Prägung, der lange Zeit sehr präsent war. Deutlich wird dies beispielsweise, wenn man sich eine Szene aus der Asienkrise Ende der 1990er Jahre vor Augen führt." (Autorenreferat)

Globalisation has stimulated an intense competition among countries, in which the issue of nation brand is a central consideration. Since the mid-2000s, Russia has joined a list of countries that seek to use nation branding to fulfil politically determined and directed national ambitions. In taking stock of the current debate on this issue, the author addresses how Russia uses nation branding, what ends this is intended to serve, and what tangible resources are exploited to brand the country. In this context soft power is also considered. In conclusion it is stressed that Russia`s nation branding requires a bottom-up approach to succeed, as ordinary citizens convey as much, if not more, about a country than hosted international events.

Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding strategies to a nation.

In the formation of the modern nation state and the social imaginary of nationalism in the nineteenth century, the media and representational practices have, among most scholars, been ascribed a prominent position. The question is, however, how have changes in media technologies, from mass media to digital and interactive personal media, impacted on the national imaginaries over the past few decades? This article discusses what happens with the social imaginaries when national(ist) symbols are reproduced through the medium of PowerPoint, as one of the main tools for constructing images of the nation in nation-branding campaigns, i.e. promotional campaigns initiated by governments in conjunction with corporate actors with the aim of producing an attractive image of a country for foreign investors and tourists. It is concluded that the representational technology of PowerPoint produces a nation as an imagined commodity rather than an imagined community.

ABSTRACTStart from basic assumptions of soft power, the ability to influence others using their attraction, so other people can affected become voluntary or without threats and violence. Brazil uses soft power instruments through the Telenovela media as the nation's branding, Brazil's telenovela becomes one of Brazil's country icons, telenovela series scheduled in prime time prove how the public love to watch telenovelas, with optimism the film makers put a large capital to make this show seven bigger, they exporting Brazil telenovela to many countries not only in Latin America but also telenovela spread to other continents. Brazil telenovela is not just a money machine but also a political media of culture, tourism, a picture of social construction and romance in Brazil, telenovela becomes a melodrama series that takes the background story from Brazilian people lifes, Brazilian telenovela is often interpolated with Brazilian art such as capoeira, samba dance, actors accent, trend fashion in Brazil, camera settings that shows the beauty of the Brazilian city, the camera perspective make us want to travel or visit the city had make telenovelas story before, Brazilian telenovelas make us know what is Brazil by watching it, that show Brazil made national branding in international society.Keywords: telenovela, Brazil, soft power, nation brandingBerangkat dari asumsi dasar soft power sebagai kemampuan untuk mempengaruhi orang lain menggunakan daya tarik yang dimiliki, sehingga orang lain yang terpengaruh dan bersifat voluntary atau tanpa ancaman dan kekerasan. Brasil menggunakan instrumen soft power melalui media Telenovela sebagai nation brandingnegaranya, telenovela Brasil menjadi salah satu icon negara Brasil, penempatan serial telenovela pada prime time menunjukkan bagaimana masyarakat sangat menggemari telenovela, dengan optimisnya para pembuat film mereka meletakkan modal yang cukup besar untuk membuat tayangan ini lebih besar lagi, dengan mengekspor telenovela Brasil ini ke banyak negara tidak hanya di Amerika Latin saja tetapi telenovela Brasil merambat hingga benua lain tetapi telenovela Brasil bukan hanya sekedar mesin uang tetapi juga merupakan media politik kebudayaan, pariwisata, dan gambaran konstruksi sosial serta romansa percintaan masyarakat Brasil, telenovela menjadi serial melodrama yang mengambil latar belakang cerita dari kehidupan masyarakat Brasil secara tidak langsung telenovela Brasil sering disisipi kesenian Brasil seperti capoeira, samba dance, penggunaan logat para aktornya dan tren berpakaian yang digunakan, seting tempat dengan sudut pandang kamera yang memperlihatkan keindahan kota Brasil seakan menuntun kita untuk ingin bepergian mendatangi kota negara tersebut dengan melihat aspek-aspek tersebut meskipun kita belum pernah mendatangi negara Brasil kita akan dapat mengerti kehidupan budaya dan keadaan alam disana, begitulah cara Brasil menggambarkan atau membranding negaranya agar dapat dikenal oleh masyarakat internasional.Kata Kunci: telenovela, Brazil, soft power, nation branding DOI : https://doi.org/10.33005/jgp.v8i03.2392

Nation Inc. and Postcolonial Neoliberalism -- From the East India Company to Nation, Inc. -- Nation-Branding: India Inc is Incredible India -- Taking Care of the Mother(land): Bollywood Patriotism and Young India -- Old and New Goddesses: Disrobing Indian Femininity -- Manufacturing Terror®: Destroying the Other through Nation-Branding